USA WHO
When a child has a serious illness, family life is turned upside down and time becomes more precious than ever. Rainbow Trust pairs each family with an expert Family Support Worker who enables them to make the most of time together, giving them practical and emotional support, whenever they need it, for as long as is needed.
WHAT
Rainbow Trust hold a race night every other year where they invite donors to get involved with Live and Silent Auctions whilst enjoying an evening at the Royal Windsor Racecourse. This year changing pandemic regulations meant they lost 5 tables from the ‘usual’ event. Despite these challenges however, optimism was high and a target of £150,000 was set.
HOW
A week before the live event the silent auction was up and running through the Givergy platform. This meant people interested in supporting the charity but who were not attending the event could engage with the campaign and contribute if they wished. On the night itself, Rainbow Trust used an auctioneer to host a live auction that then transitioned into a silent one. Donors were able to then bid on the silent auction either through their own mobile phone or the Givergy tablets. Integrated into the digital platform was also a pledge facility, which Rainbow Trust utilised to make donating more accessible to guests.
RESULT
An amazing result was achieved with the Rainbow Trust raising over £185,000, £35,000 more than budgeted and more than their 2019 event.
TOP TIP
“When using Givergy my top tip would be to not just use them for the fundraising platform – they can offer so much more. We used three event staff and a tech manager who helped the night run smoothly. What’s really important is the information they can share and the support they can offer. Do not be shy to use it!”
“Givergy are a safe pair of hands, we know what they do and know they do it well. The team are always there with support and quick to respond to queries. For us having that level of support and not just a sleek platform was so important.”
