Despite never having held an online auction before and being unsure of what to expect, English Touring Opera still raised a fantastic £10,000! This tangible result will go some way toward bolstering English Touring Opera’s preparations for the return of live touring. However, through running Givergy’s online auction English Touring Opera may have also discovered something intangible. By pivoting their fundraising efforts to an online space and using a visually appealing, easily sharable, fundraising page English Touring Opera opened the door to a new audience. They found 25% of bidders on the auction were actioning their first financial contribution toward the charity, demonstrating the power and potential of social media to open doors for sharable online fundraising.