2024 Fundraising: Five New Year Goals To Adopt for Successful Fundraising

2024 Fundraising: Five New Year Goals To Adopt for Successful Fundraising

As the calendar flips to a new year, it brings fresh opportunities and a chance to reassess goals and strategies. For charitable causes, this time of reflection is particularly valuable as it allows learnings from the previous year to pave the way for new successes. The start of a new year presents an ideal moment to revisit your fundraising strategy and set the stage for a successful year ahead. 

In this blog, we will explore why the new year is a great time to revisit your fundraising strategy and provide actionable tips to maximise your fundraising potential when you use the Givergy platform.

Steps You Should Follow in January 2024

Setting yourself up for success first relies on understanding where you have been and where you want to go. This can be achieved by considering the following:


The new year offers a natural pause to look back on your organisation’s fundraising efforts from the previous year. Take the time to evaluate your successes and challenges, identify what worked well, what didn’t and reflect on the lessons learned.

Set Clear and Inspiring Fundraising Targets:

With a fresh calendar year, it’s time to set new targets that align with your organisation’s mission and vision. Establish clear and measurable fundraising objectives, whether it’s increasing your donor base by 30%, improving donor retention in Q2, or expanding your fundraising channels. Setting inspiring targets will motivate your team and donors, propelling you towards success.

Analyse Donor Data:

Leverage data analytics to gain insights into your donor base. Dive deep into your donor database, segmenting donors based on giving patterns, interests and demographics. This targeted approach will enable you to tailor your fundraising strategies and communication to the specific needs and preferences of each donor group.

Embrace Technology and Innovation:

The new year is the perfect time to embrace exciting technological advancements and fundraising trends that can revolutionise your efforts. Adopting technological innovations will not only attract new supporters but also enhance donor engagement and strengthen your relationship with existing donors.

Collaborate and Network:

The beginning of a new year presents ample opportunities for networking and collaboration. Connect with other nonprofits, local businesses, or community groups to leverage shared resources and amplify your fundraising efforts. Collaborative initiatives can not only increase your reach but also generate innovative ideas and inspire new approaches to fundraising.

2024 Goals To Adopt For Fundraisers

Now that you understand how you can prepare for an epic year, it’s time to set your overarching goals. Below, we have gathered five examples that we believe would set any charity or nonprofit up for success, but it’s up to you to know what would work best for your worthy cause.

Five goals that we think any organisation would benefit from in 2024 are as follows:

  1. Keep guests better informed throughout the year (relationships are everything)

Guest messaging is important as it ensures you have an engaged donor base. Whether you want to drum up interest for an upcoming event or share messages post-occasion, keeping guests informed is important. 

  1. Pay more attention to guests at events by bringing in additional support. 

Impressions mean a lot which means giving guests the experience they deserve is essential. By using professional, attentive event staff, you can ensure things run smoothly without having to take a hands-on approach to every part of an event.

  1. Take time to understand the performance of campaigns before starting another.

Evaluating previous campaigns allows you to identify successful strategies that contributed to the campaign’s success and the areas that need improvement. You can then carry forward the successful components into your new campaign while correcting or improving the problem areas.

  1. Think outside of the box to gain interest from new donors.

Being unique when fundraising is important for several reasons. It is crucial for capturing attention, fostering excitement, differentiating your organisation, and increasing donations. Also fresh new ideas for a new event can keep things exciting and encourage guests to give year after year if it’s different than before, you can engage potential donors and stand out in a crowded fundraising landscape. 

  1. Streamline financial services and ways that you process donations.

Payment processing is essential to get right as without it, donations could take longer to reach the people that need it the most. By working to optimise payment methods, every other part of fundraising will become much clearer and run more smoothly. 

Choose the Right Fundraising Technology to Reach Your Goals in 2024!

The dawn of a new year brings a world of possibilities for charitable causes to reevaluate and enhance their fundraising strategies. By reflecting on past experiences, setting inspiring goals, leveraging data, embracing technology, engaging donors and collaborating with others, you can position your organisation for fundraising success in the year ahead. 

Embrace this opportunity and make 2024 a transformative year for your nonprofit, enabling you to further your mission and create lasting impact in your community.

Contact us today to learn more about how we can provide Unlimited support for your goals this year and for many more to come!

Ben Crook

Ben Crook

Chief Operating Officer

Ben is at the forefront of every project in Givergy, listing and actioning constant improvements across the business. With over a decade of experience in the charity and events sector he brings a deep understanding of what the fundraising industry needs to operate effectively and efficiently.