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Category: Fundraising Ideas

Turning Traditional Fundraising Into Digital Success

Posted on by Emily Clare

With the increasing use of technology and digital platforms, turning traditional fundraising into digital successes can significantly enhance your fundraising efforts. Charities that rely solely on traditional fundraising may struggle as our world advances in the digital era, but the reality is that raising more is only possible if you harness the power of technology.

44% of charities don’t have a digital strategy, which is worrying as they all risk getting left behind where others are thriving. The digital transformation of the giving sector allows more money to be raised, improved trust and increased transparency with donors. All of these factors work together to improve charities’ branding and reputation, which means they can help more people whilst establishing long-term futures. 

Keep reading to learn how to turn traditional fundraising methods into digital successes for your organisation.

What Is Traditional Fundraising?

Firstly, let’s clarify what is meant by the term ‘traditional fundraising’.

Traditional fundraising refers to raising funds or financial support for a cause through conventional, in-person methods. These can include things like door-to-door canvassing, auctions, bake sales, and other in-person charity events. Traditional fundraising has been the standard approach for charitable causes for many years, focusing on building a solid rapport with donors through face-to-face interactions.

While these still offer success, they limit the ability for an organisation to expand its reach, and awareness, which greatly affects the amount of vital funds that need to be raised.

Why Does Givergy Believe in Digital Fundraising?

If you have attended any of Givergy’s Future of Fundraising events, you know how strongly we believe in innovation and technology in the fundraising industry. 

The future of fundraising is racing towards digital methods now more than ever due to several reasons:

  1. Digital fundraising allows for increased cost-effectiveness compared to traditional methods. For example, the cost of hosting an online fundraising campaign can be significantly cheaper than hosting an in-person gala. With a digital campaign, a wide range of online fundraising tools can be used, making it easier for charities to engage and excite supporters.
  2. Digital fundraising offers greater convenience and accessibility for donors. Online platforms allow supporters to contribute to causes anytime and anywhere, eliminating geographical barriers and time constraints. This accessibility can lead to increased donor participation and engagement. Moreover, digital platforms provide charitable causes with quality opportunities for storytelling and showcasing impact. 
  3. Digital fundraising reaches critical demographics needed to keep fundraising alive and strong. Younger generations, such as Millennials and Gen Z, are more digitally connected and have different preferences for engaging with charitable causes. By reaching them through digital methods that feel authentic, they are more likely to donate and support.

As our world gains technological advancements, charities can utilise tools that empower them to raise funds, promote their causes, manage donors, engage communities, and collaborate online.

How To Transform Traditional Fundraising Methods

Here are a few traditional fundraising methods along with their suggested digital transformations:

Traditional Method: Door-to-door canvassing 

Digital Method: Online fundraising

Volunteers going door-to-door in a neighbourhood or community, soliciting donations or selling products on behalf of a charitable organisation used to be the norm. Nowadays, people appreciate their privacy a bit more, so having someone knock at the door unexpectedly doesn’t always have the desired impact.

Instead of having volunteers out pounding the pavements, online fundraising is a digital alternative that simplifies the donation process. Furthermore, it has a high chance of success as it increases visibility and reach, enables storytelling and aligns with the preferences of modern donors. Givergy’s fully customisable campaigns allow each organisation to create an online presence that best represents their intentions and goals.

Traditional Method: In-person gala events

Digital Method: Virtual galas

Don’t get us wrong, in-person gala dinners and events are still a proven way to raise money. There’s no need to go completely digital straight off the bat, but embracing the balance the digital world has to offer can make a world of difference. 

By hosting a virtual gala, you can still include exciting event moments like entertainment and testimonials. The difference is that you can reach a larger audience than the boundaries of a room. Many in-person galas are annual events, but with virtual galas, it’s easier to host more than one, giving you the opportunity of making consistent impacts throughout without an expensive budget. 

Furthermore, virtual fundraising contributes to a reduced environmental footprint by eliminating the need for physical travel and printed materials. This aligns with the growing awareness and preference for eco-friendly practices. You can essentially achieve good by doing good!

Traditional Method: Telethons

Digital Method: Live Streams with integrated silent auctions and pledges

We all probably grew up watching televised fundraising campaigns that integrated our favourite celebrities and other forms of entertainment. The big names will likely use this method for a long time, but due to the saturation of smaller charities, it can be hard for some to stand out in this way. 

Live Streams have become powerful tools for fundraising, offering a dynamic and interactive platform that engages audiences in real-time. These are primarily conducted on social media platforms like Facebook, Instagram, TikTok, and Twitch. Livestreams still offer the same levels of engagement and collaboration that telethons have but also integrate the option to easily donate from a phone, tablet, or computer, aligning with the needs of the modern donor.

Live Streams offer interactive features during live events, such as polls, Q&A sessions, and live chat. These features encourage active participation and engagement, making viewers feel more involved in fundraising and your cause.

Go Digital With Givergy

Does your charity need to join the digital world of fundraising sooner rather than later? Even though transitioning to new methods can be scary for some, we can assure you that the benefits outweigh the risks. 

Our team offers a collaborative approach to the task, finding the best digital methods of raising more that will resonate with your existing and potential audience. To find out more, contact us.

How to fundraise effectively in the gaming space

Posted on by Shane Bailey

The video game industry has come a long way since the days of arcade machines. In 2022, the global video game industry was estimated to have generated more than US$300 billion in revenue, engaging more than two billion people on a daily basis across consoles, PC and mobile. It’s a form of entertainment that eclipses non-interactive mediums like film, TV and music, yet ‘gamers’ aren’t necessarily top-of-mind for consumer brands and non-profits.

Identifying and reaching the gaming audience can be a challenge. With few options to reach the gaming audience through the games themselves (outside of mobile in-game advertising), how does one engage gamers, particularly for non-profits with limited resources? Here are some tips and guiding principles to help your charitable organisation find success in the gaming space.

6 Tips to Fundraise effectively in the gaming space

  1. Build credibility:

People often use gaming to escape; to leave reality behind and visit a fantastical realm, connect with friends across the world, or test their mettle in a challenging experience or online competition. Through interactivity, gaming is an emotion-filled form of entertainment, so when a brand interrupts that experience, it’s not always welcome. It’s why building credibility in the eyes of gamers is so important. To that end, think about the brands endemic to the gaming space you can partner with to help introduce your charity to the gaming audience, such as well-known publishers like Xbox, EA Games and Ubisoft or consumer brands like Elgato, HyperX and Logitech. Similarly, are there content creators or personalities in the space who can act as ambassadors for your cause? Before jumping straight to the biggest names in gaming and streaming, like Ninja, Loserfruit and Dr. Lupo, try starting small first and expanding from there. Grassroots creators are much more likely to work with you as they grow their own online, personal brand. Laying a strong foundation of credibility first will make it much easier to build upon your success in the space.

  1. Find the right experts:

It can be difficult navigating a world completely unknown to you and the team, so look for ways to engage experts in the space. This doesn’t necessarily mean hiring someone from the gaming industry. There are many people in the space that can deliver the expertise you need. If community fundraising via live-streaming is your first focus, start with influencer and talent agencies that represent these content creators, and be sure to ask questions when you start. It’s likely that these agencies field proposals from a variety of brands every week and the last thing you want is for the creators they represent to view you in the same way they view another brand looking to advertise via their streams and social channels. Ask how the agency’s creators like to work with charities. What would an engaging charity or fundraising campaign look like to them? Is there a way their creators can team up to create something larger, like a streaming marathon where multiple creators work together? With a bit of imagination and collaboration, creating something a bit different can be exciting for the creators you work with.

  1. Add value:

Always remember that your partnership with these creators and brands is exactly that: a partnership. How is your charity adding value to this relationship? Can you demonstrate the impact the audience’s involvement will have on your mission? Particularly for grassroots content creators, spotlighting them on your website and social channels can be really meaningful. Don’t be afraid to step outside of your comfort zone as well. Jump on livestreams with creators who fundraise for you and thank them and their community for their support. You don’t necessarily have to play the game they’re playing, but just appear as a guest for 10-20 minutes and show how much they are appreciated. The same can be said for any brands you partner with. Treat them in the same way you would any traditional corporate partner and build that value together.

  1. Be where they are:

A part of finding the expertise to navigate the gaming space is understanding where and how to communicate with gamers and content creators. You’ll likely have a difficult time gaining support by focusing on social ads, cold emails and phone calls. Instead, look to where the gaming audience is highly engaged. X/Twitter and TikTok are both platforms content creators use to speak directly to their own communities, so try casually sliding into their DM’s there. Try not to be too heavy-handed in your initial approach either; they don’t need the full pitch upfront. Ask if they’ve fundraised for a charity before and if they’d be open to working together. If you have the capacity and resource, taking the time to get to know streamers when and where they stream can be hugely beneficial. Tune into their streams and pop in their live chat to say hello. This can make it much easier to then send a message to them after the stream to introduce yourself more formally.

  1. Leverage a connected community:

One thing that is definitely true about content creators in the streaming space and people who work for big gaming brands is that everyone is connected. When you chat with a brand manager at Nintendo, it’s likely they know the local team at PlayStation or an agency who works for Twitch. Similarly, the content creators you chat with likely have creator friends, are involved in a community of streamers who play together, or know creators who have had success supporting charitiesin the past. Even if someone is unable to support you directly, they will likely know someone else who can, so always ask for those introductions or to be pointed in the right direction.

  1. Don’t forget the basics:

It’s important to remember that gaming brands and content creators you partner with are not dissimilar to other corporate partners or P2P fundraisers. Everyone who supports your organisation wants to do a good job, so be sure to make it as easy as possible for them to find success. Equip them with all the usual fundraising tools who would your traditional partners and fundraisers. For content creators, it’s worth taking the time to create assets suitable for their streams as well. Being a good partner and empowering your supporters to do the best job they can will maximise the chance that they’ll come back and support you again.

 

 

 

Complete Guide to Fundraising Hosts

Posted on by Tim Stansbury

Including a fundraising host is still a drastically underused element of fundraising events, but we’ve seen first-hand the amazing results that can come from focusing on this part of an event. If you have not included an engaging fundraising host, you may be missing a large piece of the puzzle!

Keep reading to learn all about these vibrant and game-changing individuals so that you can decide how best to use them for your future fundraising events.

What Is a Fundraising Host?

A fundraising host is a person who can provide consultative support to organisers and committees pre-event, plus then be responsible for hosting the fundraising activities at the actual event. Simply put, at an event, a fundraising host is responsible for engaging donors to raise the most funds possible.

Pre-Event Support?

The role of a fundraising host can include a variety of tasks. Still, it should always start with several pre-event, statistically-driven meetings to discuss the best possible approach for fundraising at your event. 

Looking back at data from previous events, such as the amount raised in the Live Auction, Silent Auction and Pledge moment, the number of bids and donations made, popular levels and timings of giving, are critical to get the perfect strategy in place.

At The Event

Fundraising hosts should be responsible for running the auction and/or donation drive; they should know how to work a crowd and engage with an audience. The events they host can range from small gatherings and golf days to large galas or auctions. The goal of a fundraising host is to create an enjoyable and engaging event that encourages attendees to donate generously to the cause at hand.

Do Fundraising Hosts Work?

Absolutely. And we’ve got the stats to prove it. We’ve seen some simply astounding increases in funds raised by including a fundraising host. Get in touch, and our team would love to chat this through with you.

Brilliant fundraising hosts allow guests to indulge in giving – that amazing feeling of doing something positive for others. Altruistic DNA is in all of us; giving makes you feel better. People want to give, and an engaging fundraising host allows them to do it.

We continue to say that fundraising is not a spectator sport – you shouldn’t be relying on 10% of the room to give 90% of the funds. For a donation moment or pledge drive, fundraising hosts allow a collaborative nature of giving. Using the fundraising leaderboards, they can get everyone involved.

Event Host or Fundraising Host?

We strongly recommend that your Fundraising Host is not also your Event Host. Your audience must connect with the Fundraising Host during those crucial moments of giving. To do this, it’s best they are kept back to do their job, drive fundraising on the night, and not mix that message with other elements like introducing speakers or explaining where the fire exits are. 

Having a skilled host focused on fundraising can help make the event substantially more effective and enjoyable for everyone involved.

Image: Fundraising Hosts North America from left to right – Harry Santa-Olla (HSO Productions), Chuck Mutz (Black Tie Auctions), Sherry Mulhar (Red Apple Auctions) and Layne (The Auctionista) – Find out more by clicking here.

How Can a Fundraising Host Elevate an Event?

  • One of the most crucial roles of a fundraising host is to help create a positive and engaging atmosphere for donors. A good host will help keep the event running smoothly, ensuring that everything is on schedule.
  • A fundraising host can also help build a sense of community and shared purpose among donors. By creating a positive and engaging atmosphere, focused on a common goal that the whole room can commit to and hit as part of a collective, you are more likely to hit that target.
  • A host also helps donors to  feel more connected to the cause and become motivated to give. This can be especially important for fundraising events that are aimed at building long-term relationships with donors rather than just raising money in the short term.

The ‘Why’ or The ‘How’?

A charity founder, board member or event Chairman should discuss the ‘why’. Often followed by an emotive film or speaker, this is the message ‘why’ guests should support the charity and get involved in giving. This message is far more authentic from these individuals than from a fundraising host.

The host is there for the ‘how’ to give; the ‘why’ should have already been covered by the time they get on stage. To learn more about this, listen to our recent podcast episode, ‘Fundraising Hosts & Appeal Moments’, where auctioneer and fundraising host Harry Santa-Olalla spoke about the task in length.

How to Choose a Host?

Every charity will decide upon their desired fundraising host for different reasons, but below are some of our top considerations you should make:

  • You should always decide what areas you want the fundraising host to focus on and assess their suitability based on previous experience.
  • A fundraising host also needs to represent your organisation. While they can adapt to your tone of voice and messaging, you should always select someone who is the ideal brand advocate for you in terms of styling and presentation.
  • Choose your fundraising tools in advance and ensure the host has the right experience. For example, you may want to run an auction, so you must find someone to run auctions professionally.
  • Check the host’s references and online reviews to ensure they have a good reputation in the industry.
  • Consider the host’s fees and whether they fit within your budget. Remember that a good host can help you raise more money, so it may be worth investing in a quality host.
  • Ensure the host is available on the event date and has enough time to prepare.

At Givergy, we are always looking for ways to help our clients raise even more which is why we are huge advocates of using fundraising hosts. If you’re based in the United States, check out our recommended hosts here.If you have any questions, please don’t hesitate to contact us.

Top Thanksgiving Fundraising Ideas

Posted on by Chloe Colquitt

The season of thanks is almost upon us, so now is the time to finalize your Thanksgiving fundraising plans if you have not already! With people set to enjoy family time, good food, and a start to the festive period, the minds of many turn to helping those less fortunate than themselves.

To help you use the season wisely and boost your 2023 donations before the end of the year, check out our top fundraising ideas below. 

Do People Donate More During Thanksgiving?

One of the most iconic symbols of Thanksgiving is the turkey. The turkey has long been associated with abundance and generosity. In the early days of Thanksgiving, when the Pilgrims and Native Americans came together to celebrate, they shared a feast that included wild turkey. This act of sharing a meal symbolized the spirit of giving and community.

Today, the tradition of sharing a Thanksgiving meal with loved ones continues, and it serves as a reminder of the importance of giving back. 

Family plays a central role in Thanksgiving celebrations, and it is through family traditions that a culture of giving can be fostered. Many families have their unique traditions when it comes to Thanksgiving, whether it’s cooking a special meal together, watching football, or going for a post-dinner walk. These traditions can also include acts of charitable giving. For example, some families choose to volunteer together at a local soup kitchen or food bank on Thanksgiving Day. This allows them to give back to their community and provides an opportunity for family bonding and creating lasting memories. 

Thanksgiving is not only a time for giving back through volunteerism but also through charitable donations. Many people choose to make financial contributions to organizations that are working to address issues such as hunger, homelessness, and poverty. Charitable donations tend to increase during the holiday season, with Thanksgiving catalyzing this generosity.

Thanksgiving Event Ideas

  1. Host a Thanksgiving Dinner Fundraiser

One of the most popular ways to raise funds during Thanksgiving is by hosting a Thanksgiving dinner fundraiser. This live fundraising event involves organizing a dinner event where attendees can enjoy a delicious meal while supporting a good cause.

You can present a meal with all the trimmings and use features such as silent auctions to raise money while guests are tucking into their feasts. You may also find that local food stores or restaurants will want to donate meals or ingredients in honor of the cause, which will help keep costs down.

  1. Create a Thanksgiving-themed Silent Auction

A Thanksgiving-themed silent auction is another creative way to raise funds during the holiday season.

To make the auction successful, offer unique items or experiences that will attract bidders. Consider bundling items together to create themed packages, such as a Thanksgiving feast package or a holiday travel package. This will increase the perceived value of the items and encourage higher bids.

  1. Organize a Thanksgiving Bake Sale

A Thanksgiving-themed bake sale is a classic fundraising idea that can be both fun and profitable. To organize a successful bake sale, start by recruiting bakers who are willing to donate their time and skills to bake delicious treats.

To make the bake sale successful, offer a variety of treats that are related to Thanksgiving. This could include pumpkin pies, apple crisps, or turkey-shaped cookies. Consider packaging the treats as gifts, such as in festive boxes or bags, to make them more appealing to bidders.

  1. Organize a Thanksgiving-themed Charity Walk

Charity walks have become increasingly popular in recent years as a way to raise funds and promote awareness for various causes. Organizing a Thanksgiving-themed charity walk can be a great way to engage the community and raise funds during the holiday season.

You could arrange a walk that takes in some popular thanksgiving sights in your town or city or just market it as a way to walk off the calories consumed during the luxurious meal.

Choose Givergy To Support You

Thanksgiving is a holiday that is deeply rooted in gratitude and community. It is a time when people come together to express thanks for their blessings and give back to their communities. From its origins in the early days of the Pilgrims to the present day, Thanksgiving has inspired acts of kindness, generosity, and volunteerism.

At Givergy, we love a seasonal event as a way to reach more donors and use the positive spirits to help raise more. To find out how we can assist you, contact us today.

Labor Day Fundraising Ideas for 2023

Posted on by Ella Jacques

Is there a better excuse than Labor Day to celebrate your patriotism with everything red, white, and blue? We think not!

With everyone feeling ready to celebrate and spirits high, it is the perfect opportunity to remind people about your fundraising cause. As the festivities approach, many individuals and organizations prepare to host events, while others plan to use this holiday to raise funds for their cause. That being said, organizing a fundraising event can be daunting, but it doesn’t have to be. 

We’ve compiled a list of five Labor Day fundraising ideas for 2023 that are engaging and creative, offering the perfect complement to ongoing celebrations.

Why should you use Labor Day as a fundraising opportunity?

Capitalize on the holiday spirit: One of the biggest advantages of using Labor Day as a fundraising opportunity is that people are still in a generous and giving mood despite summer coming to an end. They’re more likely to donate to a good cause and support organizations that align with their values. 

Focus on workers’ issues: Labor Day is all about celebrating the contributions of American workers to society and highlighting the challenges they face in today’s economy. This presents an opportunity for you to bring attention to the issues that matter to workers and their families, such as fair wages, healthcare, equal pay, and job security. If your nonprofit is focused on any labor-related causes, you should really maximize the holiday for your messaging.

Thank your donors and supporters: Finally, don’t forget to thank your donors and supporters for their contributions and support. Use Labor Day as a moment to express your gratitude and show how their donations are making a difference in the lives of workers and their families. This can help build long-term relationships with your donors and encourage them to continue supporting your cause in the future.

Top Fundraising Ideas for Labor Day:

  1. Create auctions showcasing the best USA-themed consignment items.

This could be either a live auction or a silent auction that is packed full to the brim with experiences, gifts and vacations that showcase the best the country has to offer. By having a clear theme, you are able to capitalize on the Labor day celebrations perfectly.

  1. Organize a Bake Sale or hold a BBQ

Baked goods always stay in style, be it any event or occasion. Labor Day is a great opportunity to bake and sell your homemade goodies for a good cause when people are looking for some good food to celebrate!

Aside from offering traditional bakery items, you can get creative and offer themed snacks or meals that are popular on Labor Day, such as barbecues, hot dogs, hamburgers, and desserts.

Nothing screams Labour Day more than a traditional barbecue if you are more interested in an outdoor event. Consider giving it an old-fashioned touch by serving meals in tin-foil plates and disposable cups to make it interesting. For dessert, serve apple pies or cupcakes with edible American flag images. To collect funds, charge a small fee per plate or simply ask for a donation.

  1. Host a mini-games tournament.

Everyone loves friendly competition, and there’s no better way to add life to your Labor Day party than by hosting a mini-games tournament. Consider including classics such as Twister, horseshoes, or cornhole, and award prizes to the winners. You can charge for entry or ask for a donation.

  1. Patriotic Karaoke. 

Karaoke is always a crowd-pleaser, and it’s even better when it’s patriotic. To add a fun twist, organize a karaoke competition where participants sing songs inspired by American history or culture. You can charge an entry fee, provide prizes for the winner, or take donations for your cause.

  1. Outdoor Movie Night.

Finish off your Labor Day party with a bang by hosting an outdoor movie night. Rent a projection screen, use a white wall, and display a patriotic movie such as “Independence Day” or “Captain America” to end the evening. Charge for admission or ask for donations.

Labor Day is a great opportunity to bond with family and celebrate the hardworking citizens of the country. However, you can use this day to make a difference by raising funds for a worthy cause. The ideas mentioned in this post will add excitement to your Labor Day party and help you collect funds. So go ahead, put on your thinking cap, and plan the perfect Labor Day party that will impress your guests and make a difference.

Givergy’s fundraising platform can support all your event needs. To find out more, contact us today.

How to Choose Auction Items for Fundraising Campaigns

Posted on by Ella Jacques

Charity auctions are a creative and effective way to raise funds for a worthy cause, but putting together a charity auction can be a daunting task, especially when it comes to choosing the right auction items. 

The items offered during an auction can be the determining factor in the success or failure of your campaign. Choosing the perfect items encourages attendees to bid generously and helps to maximise the amount raised. In this article, we’ll share some tips for selecting the best auction items that will attract bidders and generate funds for your cause.

Why is there pressure to choose the right auction items?

Every event, whether online or in-person, aims to raise as much money as possible. While people love participating in an auction, the right items must be available for everyone taking part in order to hit your fundraising goals.

This means you need to know your audience very well. Consider the people attending your charity auction and what kind of items would appeal to them. Are they wealthy, conservative, liberal, young, old, or a mix of all the above? Knowing your audience and their interests will help you create a list of potential items that will be most in demand. 

Factors such as price point, location, and availability of the item will all impact who is bidding for it. Would they prefer high-end luxury items like vacations and jewellery, or would they be more interested in sports memorabilia and other collectables? Knowing what your audience is interested in helps you narrow down your options and relieves the pressure of getting things right. You’re sure to get better results from your auction.

How many auction items should you include?

You should ensure that the number of items reflects your audience so that no time or money is wasted in raising money.

One of the most effective ways to make your charity auction more attractive is by offering unique items with a mix of everyday surprises. Some people will love the idea of bidding on a jet-setting experience, while others may just want dinner at a local restaurant.

The price range of your auction items is also important. You should offer items at different prices so everyone in the audience has something to bid on. Have a mix of high-end and affordable items to cater to all budgets. Remember that the price range of your items should also align with what your audience can afford. Consider the average income of the people attending your auction and offer items that fall into that range.

What data should be used to help you select the best items? 

One of the benefits of the Givergy package is that data supports your campaigns. This is because we believe effective campaign strategies should show in the numbers. 

Anything from your social media analytics to past-event information should be used to choose the best items. This might be more complex if you have never run an auction, but it’s not impossible. Instead, take a pragmatic approach to the selection, and you will be good to go!

This will also help you choose the lot starting prices and the number of the same lots.

How can you enhance auction item listings?

Choosing auction items is one thing, but ensuring they appeal to the audience is the next challenge. As previously mentioned, this is much easier when you select items based on your target audience. 

Our top tips for enhancing listings are as follows:

1. Use High-Quality Images

The first thing potential bidders will see when they come across your auction listing is the images of the item up for bid. Use high-quality images that show your item from various angles, highlighting its unique features. All Givergy auction items are provided with hi-res images to make the task easier!

2. Include Detailed Descriptions

In addition to visually compelling images, your auction listing should also come with a detailed description of the item. Be sure to include all information that potential bidders might want to know about the item, including its condition, dimensions, history, and provenance.

You should also use this as a chance to weave in storytelling and share your narrative.

3. Highlight the Value and Benefits of the Item

Auction listings should not only provide details of the item but also highlight its value and the benefits of owning it. Share information about its rarity or originality to help potential bidders understand its worth.

4. Leverage Social Media 

As you build your auction listing, don’t forget to leverage social media and email marketing to promote your items and encourage people to bid. Social media platforms such as Facebook, Twitter, and Instagram are excellent ways to reach a broader audience and generate buzz around your auction. 

What type of auction items does Givergy offer?

We know something about engaging the room with irresistible auction items. To achieve this, we have a dedicated team solely responsible for sourcing brilliant items and securing them at a great price. This means our clients have a diverse catalogue to select from with detailed information available for a strategic decision.

Our collection includes holidays, mini-breaks, experience days, dining sessions, art, sports memorabilia, and exclusive gifts from providers worldwide!

Are you ready to choose your next auction items?

Choosing the right charity auction items can seem daunting, but by following these tips, you are more likely to create a successful fundraising event. Remember to keep your audience in mind, seek out unique items, offer different price points, prioritise quality over quantity, and get creative. By doing so, you can turn your charity auction into a memorable and enjoyable experience that benefits your cause and community.

To find out more, contact us today.

Popular and Unique Fundraising Ideas For Independence Day (4th July)

Posted on by Ella Jacques

Independence Day really is an opportune time to fundraise. With people feeling patriotic and ready to celebrate, there are plenty of opportunities to raise money and awareness for your cause, whilst also having fun. Keep reading to find the most popular Fourth of July fundraising ideas, plus discover some unique Independence Day fundraising ideas which will make your event stand out.

Why should you fundraise on independence day?

Are you looking for the perfect time to fundraise for your cause? Look no further than around or on Independence Day! Many countries all over the world celebrate their own Independence Day and it’s a cause many people are passionate about. Plus, with time off work and school, people have more time to attend fundraising events and volunteer their efforts.

Independence Day is also synonymous with summer fun and outdoor activities like picnics, barbecues, and fireworks displays. Fundraising events that incorporate these types of activities can be particularly attractive to donors and supporters.

Businesses and organizations are also often eager to sponsor fundraising events around Independence Day because it aligns with their own patriotic values and corporate social responsibility efforts.

So, if you’re looking to raise money for your cause, why not do it around Independence Day and leverage the national significance, free time, and outdoor activities that come with it?

What are some of the most popular independence day fundraising ideas?

Looking for some tried and tested, much-loved independence day fundraiser ideas? We have you covered! Here are some of our favorite Fourth of July fundraisers.

Host a Fourth of July themed talent show

With a little bit of planning, you can put on a fantastic event that showcases the talent and creativity of your community while also raising funds for your cause.

To help keep your talent show relevant to Independence Day, make sure you set a theme. For example, you could encourage performers to showcase their talents in singing patriotic songs, reciting historical speeches, or performing dance routines inspired by American culture.

Another idea is to encourage performers to compete for prizes. You can ask local businesses to donate prizes like gift cards, concert tickets, or merchandise, and award them to the winners of different categories such as “Best Vocal Performance” or “Best Dance Performance”. This will not only incentivize performers to do their best, but it will also generate excitement and engagement among your audience.

Firework extravaganza

Come on, it wouldn’t be the Fourth of July without fireworks!

One idea for hosting a firework display fundraiser is to partner with local businesses and sponsors to help cover the costs of the event. Add a fundraising element by creating a ticketed event or asking for pay-as-you-feel donations to view your Independence Day firework extravaganza. You could even consider offering VIP packages that include preferred seating or access to exclusive areas, to help to increase donations further.

Consider hiring a professional firework display company to put on a spectacular show. You can choose a patriotic theme that is relevant to Independence Day, such as red, white, and blue fireworks or fireworks that spell out “USA”. You can also incorporate music into the show to create an even more immersive experience for your audience. Extra points for any flag shapes created in the sky!

Community BBQ

If there’s one way to get donations, it’s with food!

Host an all-American community BBQ with traditional American treats like hot dogs and grilled chicken. Include a kids section where the kids can help to serve and even safely cook.

If you really want to go all out and improve your donation figures, then we’d suggest hiring entertainment such as a local band, and having fun activities at your community BBQ such as a dedicated photobooth station (with plenty of flags and hats on hand!).

Not only could you generate funds from ticket sales, but you could have donation bucket volunteers going round throughout the day, and even host a raffle to get further donations from guests.

Sell patriotic merch

Ahead of the big day, why not take advantage of the fact people will be looking to show their support by offering patriotic merch for sale, which they can wear proudly.

Set up a stand in your community or even sell online via places such as Facebook.

Everything from badges, hats, t-shirts, flags – you could even make your merch tailored to your state or county.

Parade or March

Everyone loves a show right? Why not create a family friendly event your community will love, to celebrate all things Independence Day?

Consider working with your local council to plan the route of the march or parade. You can choose a patriotic theme that is relevant to Independence Day, such as red, white, and blue decorations or a marching band playing patriotic music. You can also create floats or displays that highlight your cause and encourage people to donate.

Even something as simple as having groups of fancy dress and dancers – it doesn’t have to cost a lot of money, but you will need sharp organising skills to make sure all the different groups are well-rehearsed ahead of the event.

On the day itself, make sure you have volunteers with payment readers at the ready, so those enjoying the show can help raise funds for your important cause.

Face painting & glitter station

This is a great one for the day itself, when lots of people will be eager to show their support for Independence Day.

Consider hiring professional face painters or recruiting volunteers with artistic skills to provide a variety of designs that are relevant to Independence Day, such as flags, fireworks, and stars and stripes.

Create a festive atmosphere around the face painting station by offering themed decorations and props. You could even set up a backdrop that features patriotic designs or create a photo booth area where guests can take pictures with their newly painted faces. You can also set up a small merchandise area where you sell patriotic accessories such as hats, bandanas, and pins.

What are some unique independence day fundraiser ideas?

If you’re looking for something a bit different for your independence day fundraiser, then check out these ideas to make your 4th of July fundraising efforts stand out, and generate more donations for your cause.

Red, white & blue challenge

Could you wear red, white and blue for a whole week, even month, to show your support for the annual holiday? 

We love this fun sponsored challenge, which requires you to dress in the American colours for a set period of time. And of course the longer you do it, the more donations you’ll get. 

You could even go one step further and get your entire office or class to join in!

Drone display

Think of a firework display, but 2023 style. 

For this fundraiser you could enlist the help of some drone experts to help you create an awe-inspiring drone show for your community, all patriotic themed, as a ticketed or pay-as-you-feel event. (Just make sure all the drones have flying licences!).

This is likely to generate a lot of interest since drone shows are still relatively new and exciting (not to mention safer!).

Flag design competition

One for the budding artists of your community.

Run a competition for the best designed patriotic flag, charging an entry fee in order to generate donations. You could ask entrants to create the flag out of different materials, with the most inventive ones being put to a public vote!  

The flags could then be proudly put up around your community for the big day itself.

Patriotic painting fundraiser

Offer caricature or portrait paintings to your local community, complete with a patriotic background. This is something you could do ahead of Independence Day or even on the day itself, having various volunteers stationed around the community, armed with their paintbrushes to capture those wonderful memories. 

You could create a set donation fee or offer people pay-as-you-feel, just make sure your donations will cover the costs of the suppliers.

 

In conclusion, Independence Day can be an excellent opportunity to raise donations. By leveraging the holiday and engaging with supporters through creative and fun events and initiatives, you can raise awareness for your cause while also bringing people together to celebrate the holiday.

How to Run a 50/50 Raffle: The Easy Fundraiser That Delivers Serious Results

Posted on by Jordan Morris

If you’re hosting a larger fundraising event or looking to add a quick-win element to an existing campaign, a 50/50 raffle is a brilliant way to raise extra money with minimal effort. It’s simple, flexible, and engaging—everything a great fundraiser should be.

Let’s break down what a 50/50 raffle is, how it works, and how to make the most of it both in-person and online.

What is a 50/50 Raffle?

A 50/50 raffle is a game of chance where the prize is cold, hard cash. Supporters buy tickets, and at the end of the draw, 50% of the proceeds go to the winning ticket holder, while the other 50% goes directly to your cause.

It’s easy to set up and has instant appeal—supporters are motivated by the chance to win money while helping a good cause. That’s a win-win!

How to Run a 50/50 Raffle

  1. Set Your Ticket Price Wisely

Most organisations choose an accessible price point, like £5 or £10 per ticket. Consider your audience—if you’re fundraising at a gala dinner or corporate event, you may be able to set higher ticket prices.

  1. Sell Tickets Efficiently

Whether it’s in-person using physical tickets or via an online prize draw platform like Givergy, your sales process should be seamless. Offering ticket bundles (e.g., 3 for £20) can also help increase sales.

  1. Track Ticket Numbers

Each ticket sold corresponds to a unique number. If you’re running the raffle manually, make sure records are accurate. If you’re using Givergy, all entries are tracked automatically.

  1. Draw the Winner

Once ticket sales are closed, draw a winner at random. Make it a moment! Announce it during a key event, livestream it online, or follow up by email—just make sure participants know when and how the draw will happen.

  1. Split the Pot

One half of the total raised goes to the lucky winner. The other half goes straight to your fundraising pot.

Why 50/50 Raffles Work So Well

Low Effort, High Engagement – They’re incredibly easy to run and fun for participants.

Fast Fundraising – No need for elaborate planning. A 50/50 raffle can be set up and completed in a short timeframe.

Flexible Format – Run them at events, sports matches, galas, or completely online.

Immediate Incentive – Donors love the chance to win cash—it’s a straightforward motivator.

No Prize Sourcing Required – No need to chase sponsors or gather donations. The prize pool builds itself.

Online vs In-Person: What’s Better?

Both formats work well—it depends on your audience and event.

In-Person Raffles:

  • Great for galas, festivals, school events, or sports games.
  • Leverages the energy of a live audience.
  • Works best with visible ticket sellers and signage.

Online Raffles:

  • Reach a wider audience—participants can enter from anywhere.
  • Extend the raffle duration beyond a single event.
  • Minimise admin—platforms like Givergy handle tracking, payments, and notifications.

Bonus: Online raffles allow late entries—even after the event wraps up. That’s more time to raise!

Pro Tip: Split the Pot Creatively

You don’t have to give the full 50% prize to a single winner. Some fundraisers opt to split it into multiple cash prizes (e.g., 1st place = 30%, 2nd place = 15%, 3rd place = 5%).

More winners = more excitement, and more ticket sales.

Run Your 50/50 Raffle with Givergy

At Givergy, we make raffle fundraising simple, secure, and successful. Our Prize Draw tool lets you:

  • Sell tickets online with ease
  • Track entries automatically
  • Draw winners at random and notify them instantly
  • Accept additional donations during entry

You also get built-in promotion tools, mobile optimisation, and real-time reporting—all in one platform.

Whether you’re bolting a 50/50 raffle onto an existing event or launching a standalone online draw, Givergy has everything you need to make it a success.

Ready to create a free 50:50 raffle? Create your campaign in just a few clicks here!

5 Popular Auction Items And Experiences Raising More Across The US

Posted on by Ben Crook

Hosting a fundraising auction can be an efficient way of hitting your fundraising goal…if the foundation of your auction is built on phenomenal items and experiences!

Continue reading “5 Popular Auction Items And Experiences Raising More Across The US”

6 Ways To Include Corporate Giving In Your Fundraising Plan

Posted on by Tim Stansbury

All too often, nonprofits overlook a source of revenue that comes at no cost to them, corporate giving programs! Corporate giving programs are very valuable to growing nonprofits, because they provide organizations with extra funds to make their mission achievable. Instead of receiving one donation from a supporter, you can double their contribution through their employer.

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