Fundraising Events Blog | Expert Tips & Insights

5 Unique Fundraising Ideas for Small Groups

Posted on September 29, 2025October 2, 2025 by Ramita

In recent years, the number of charitable donors has continued to decline, creating a growing challenge for small organizations and grassroots teams trying to raise funds. According to the Fundraising Effectiveness Project, the total number of donors plummeted by 4.5% in 2024, with micro and small donor segments, who together account for over 50% of all donors, dropping the most. Meanwhile, overall contributions rose by 3.5%, driven by just 3.1% of donors in the major and supersize categories. This widening gap between generosity and participation underscores a critical truth: fewer people are giving, but they’re giving more.

For small fundraising groups, this means it’s no longer enough to rely on bake sales and email blasts. Today’s campaigns must stand out, offer memorable experiences, and rebuild donor trust through creativity and connection. The good news? With a bit of imagination and some low-cost resources, small groups can launch innovative campaigns that draw people in, ignite community spirit, and raise meaningful funds. Here are five standout ideas worth exploring.

Brew Goodwill with a Pop-Up Charity Coffee Shop

Few things bring people together like coffee. Setting up a temporary or mobile charity coffee shop can serve as both a fundraiser and a social hub. Sacred Heart Academy in Kentucky created a student-run café that’s donated more than $4,000 to causes like hurricane relief and international housing initiatives. About 25% of its profits support charity, while the rest builds operational sustainability. This concept can thrive with just a handful of volunteers, who can build real-world skills while promoting community engagement. Creativity goes a long way; consider crafting themed drinks around local events or seasonal menus. Promote your shop on Instagram or other social platforms to drive traffic and keep regular customers coming back. With the right branding and social media push, even a weekend pop-up can deliver a powerful impact, especially when tied to specific, local causes.

Turn Gamers into Givers with a Charity Video Game Tournament

Online gaming is a goldmine for fundraising when organized thoughtfully. Hosting a charity video game tournament can energize both online and local communities. Platforms like Twitch now offer built-in charity streaming tools, enabling streamers to raise money directly through their channels with donations going to registered nonprofits via PayPal Giving Fund. Major events like Games Done Quick have raised over $30 million, while Extra Life has brought in more than $70 million for children’s hospitals. While these are large-scale examples, small groups can replicate the format on a local level. Choose popular games, charge entry fees, offer donated prizes, and livestream the action. Even a modest group of dedicated gamers can attract donations from enthusiastic viewers. Best of all, the digital nature of tournaments makes them easy to scale and share.

Launch a Textathon Takeover Campaign

While social media often dominates outreach strategies, texting remains a surprisingly personal and powerful way to connect. A “textathon takeover” assigns each volunteer a day to send personalized fundraising messages to their network. Their job: share stories, photos, and campaign updates with a direct ask for support. To keep costs low, consider using prepaid TracFone plans: affordable, no-contract phones that offer enough flexibility for short-term campaigns without long-term commitments. You can even encourage supporters to sign up by texting a keyword like TAKEOVER to a short code, making it easy to scale organically. This strategy works particularly well for organizations built on personal stories; think school groups, local sports teams, or medical fundraisers, where every text can be a compelling, heartfelt call to action.

Dare to Give with a Viral Challenge

If you’re ready to grab attention and spark donations, the “Donate and Dare” challenge is an exciting option. This approach lets volunteers commit to completing outrageous or meaningful dares if they hit specific fundraising milestones. Examples range from eating “fire” ramen to shaving their heads, whatever gets people talking and donating. Once the goal is reached, participants document the dare on video and share it across their networks. This not only drives initial interest but creates shareable content that fuels further donations. Use a live tracker or fundraising thermometer to add urgency and transparency to the campaign. The peer-to-peer nature of the challenge encourages viral growth, with each dare potentially inspiring a new round of givers and participants.

Share Flavor and Stories with a Community Cookbook

Food is a universal connector, and so is storytelling. Compiling a community cookbook filled with cherished recipes from local families, teachers, or club members is a heartfelt way to raise money while celebrating heritage and creativity. These grassroots cookbooks have been used for decades to fund everything from church repairs to school libraries. What makes them effective is the emotional bond they create: donors don’t just get a recipe; they get a piece of someone’s life. Include anecdotes, local histories, or cultural notes to make the book a keepsake. You can sell physical copies at local events or offer digital downloads through your fundraising site. Share sneak peeks on social media to build anticipation, and consider bundling cookbooks with holiday gift boxes or raffle entries for added value.

Power Your Fundraising with Smart Tools

Tools like Givergy make it simple to manage online donations, create branded fundraising pages, and host raffles or auctions. For small groups, automation and ease of use are critical. Givergy helps streamline communication, track donor activity, and accept a range of payment options. As donor participation trends continue to shift, embracing digital-first platforms can give small fundraisers the professional edge they need to compete and succeed.

In a climate where donor numbers are shrinking but the need for charitable giving continues to rise, small groups must think big. With the right tools and a touch of ingenuity, your next fundraising campaign could be the most impactful one yet.

Article contributed by Danica Morgan

Solely for givergy.com

44 Proven Auction Items That Fundraisers Love

Posted on September 29, 2025October 2, 2025 by Jordan Morris

When it comes to hosting a fundraising auction, the success of your event often depends on the quality of the prizes on offer. The right mix of items excites donors, encourages competitive bidding, and ultimately helps you raise more money for your cause.

To inspire your next event, we’ve pulled together 40 proven auction items that consistently perform well for fundraisers. From experiences to luxury goods, these ideas cover a range of budgets and donor interests — ensuring there’s something for everyone.

Experience-Based Auction Prizes

Unforgettable experiences are always the stars of charity auctions because they offer rare, memory-making opportunities.

Weekend Getaway to a Wine Country Villa – Instead of just a hotel stay, picture donors enjoying a private villa surrounded by vineyards, complete with a tasting tour.
Chef’s Table in Your Own Dining Room – A Michelin-starred (or local celebrity) chef prepares a multi-course tasting menu at the winner’s home, paired with fine wines.
Luxury Spa Weekend with Sunrise Yoga – Not just a massage, but an entire package with meditation classes, facials, and an overnight stay at a top wellness resort.
Hot Air Balloon Champagne Brunch – Floating over scenic landscapes followed by mimosas and a catered breakfast on landing.
Backstage Tour of a Broadway Show – Go beyond theatre tickets with an exclusive meet-and-greet with cast members after the performance.
Round of Golf at Pebble Beach (or a renowned local club) – A bucket-list course that makes golf fans light up.
Helicopter Ride & Picnic – An adrenaline rush followed by a private catered picnic in a scenic location.

*Givergy Example*

2 Tickets to The FIFA World Cup 2026 Final and 4* NYC Stay

Spend four unforgettable nights in New York City, checking in on 17th July 2026 to the 4-star Sanctuary Hotel, staying in a stylish Sanctuary King Room with breakfast included. Renowned for its boutique luxury and sophisticated ambiance, the Sanctuary is a true reflection of Manhattan elegance and flair.

Food & Drink Auction Prizes

Food brings people together, and these prizes elevate indulgence into unforgettable experiences.

Private Wine Cellar Dinner – A four-course meal served in a hidden wine cellar, complete with curated pairings.
Gourmet Hamper of International Treats – A basket featuring delicacies from France, Italy, and Japan instead of just “luxury foods.”
VIP Brewery Experience – Brew your own custom craft beer with the brewmaster, bottled and labeled for you.
Coffee Lovers’ World Tour Subscription – Beans sourced from a different country each month, plus virtual tasting notes from the roasters.
Artisan Cheese & Sommelier Evening – Not just wine and cheese, but a guided evening with an expert sommelier and cheesemonger.
Farm-to-Table Cooking Class – Harvest fresh ingredients at a local farm, then cook alongside the chef who prepared them.

*Givergy Example*

2 Night Rick Stein Experience –

Treat yourself to a 2-night luxury food escape in Padstow, Cornwall—home of iconic chef Rick Stein. This unforgettable experience is a celebration of local seafood, coastal charm, and indulgent hospitality in a stunning seaside setting.

Check into a beautifully designed Scandi-coastal room, either a Generous Deluxe or Estuary Room, at The Seafood Restaurant or St Petroc’s—both set in the heart of Rick Stein’s world.

Tech & Gadget Auction Prizes

High-tech treasures make bidders compete for the latest and greatest.

Smart Home Starter Kit – Includes a voice assistant, smart bulbs, and video doorbell to transform a home instantly.
Tablet Pre-Loaded with Bestsellers & Games – Not just the device but personalized with content for immediate fun.
Premium Wireless Headphones with Travel Case – Luxury brand headphones designed for frequent flyers.
Designer Smartwatch Collaboration – A limited-edition model from a fashion-tech brand collab.
“Entertainment for a Year” Bundle – Netflix, Disney+, Hulu, Spotify, and Audible in one prize.
Next-Gen Gaming Console with Custom Skins – A PS5, Xbox, or Switch, complete with extra controllers and downloadable game vouchers.

Lifestyle & Home Auction Prizes

Stylish, practical, and luxurious touches for daily living.

In-Home Design Makeover Session – Includes mood boards, floor plan suggestions, and a curated shopping list from a professional.
Designer Homeware from a Local Artisan – Instead of generic brands, highlight unique pottery, glassware, or textiles.
Hotel-Quality Bedding Package – A luxury duvet set and mattress topper that replicates a five-star sleep experience.
Custom Raised Garden Bed with Installation – Delivered, installed, and ready for fresh veggies.
Professional Closet Makeover – Decluttering and organizing plus chic storage solutions.
Family Portrait Session at a Scenic Location – A pro photographer captures golden-hour shots at a local landmark.

Entertainment & Group Auction Prizes

Prizes that bring people together always spark energy at auctions.

Front Row Concert Tickets with Backstage Access – Go beyond attendance—meet the band or get a signed setlist.
Broadway or West End VIP Package – Prime seats, a pre-show dinner, and a post-show tour.
Sideline Passes at a Major Sports Event – Exclusive access beyond the stands.
Comedy Club Yearlong Pass – Unlimited laughs at a local venue with VIP seating.
Immersive Escape Room with Dinner Included – A whole evening of adventure and dining for a group.
All-Access Amusement Park VIP Day – Skip-the-line passes, dining vouchers, and a behind-the-scenes tour.

*Givergy Example*

Broadway: Private Cast Dinner, Show & NYC Getaway

In this exclusive experience, step into the heart of live theater with an insider’s pass to magic behind the curtain.

Before the show, sit down for a private dinner with one of the show’s cast members, gaining unique insights into the performance and life on stage. Then, take your mezzanine seats for a spectacular Broadway show of your choice. After the curtain falls, return to the theatre for a meet-and-greet with another cast member—an intimate, once-in-a-lifetime moment that will make your Broadway night unforgettable.

Health & Wellness Auction Prizes

Appeal to the self-care seekers with indulgent yet practical wellness options.

One-Year Luxury Gym Membership – Includes personal assessments and wellness consultations.
Yoga & Spa Day Package – Relaxing yoga followed by massages and a healthy gourmet lunch.
Personal Training Plus Home Workout Gear – A full package to jump-start fitness.
Holistic Nutrition Coaching with Meal Plan – Tailored guidance, recipes, and follow-up sessions.
Self-Care Subscription Box Series – High-end products delivered monthly for a full year.

*Givergy Example*

2 Night Spa Escape at Carnoustie with £250 Credit

Indulge in a luxury break at the renowned Carnoustie Golf Hotel & Spa, nestled just moments from the shores of Carnoustie Bay in Scotland.

Luxury & High-Value Auction Prizes

Big-ticket prizes bring the wow factor and get the room buzzing.

Designer Handbag from a Limited Collection – A rare or seasonal release that feels ultra-exclusive.
Custom Jewelry Designed with the Winner – Work with a jeweler to create a one-of-a-kind piece.
Business-Class Flight Vouchers – Not just airfare, but the luxury of comfort in the skies.
Private Yacht Charter for a Day – Sail with friends, catered drinks and food included.
Meet & Greet with a Celebrity or Athlete – A once-in-a-lifetime moment that donors will never forget.

Ready to Get Started?

No matter the size of your fundraiser, choosing the right auction prizes can make all the difference. The most successful create memories for donors, are unique, and are tailored to what your supporters will truly enjoy. By mixing practical prizes with one-of-a-kind experiences, you’ll create buzz, encourage competitive bidding, and ultimately raise more for your cause. The key is to think about what excites your audience and to partner with local businesses and donors who can bring these ideas to life. At Givergy we have a plethora of auction prizes curated to help you raise more.

If you’re ready to begin fundraising, contact our fundraising experts today to get started.

Examples of Nonprofit Fundraising Events + Best Practices

Posted on July 31, 2025August 29, 2025 by Jordan Morris

Imagine a local literacy nonprofit struggling to fund its after-school programs. Grant applications are drying up, and the board is hesitant about dipping further into reserves. But instead of scaling back, the staff organizes a community “Books & Brews” night at a neighborhood brewery. They invite a local author, host a book raffle to generate more revenue, line up book-themed trivia, and sell personalized bookmarks made by the kids they serve.

The result? A packed house, new monthly donors, strengthened connections between supporters and the kids they serve, and enough raised to fund their programs for the next quarter.

Nonprofit fundraising events do more than fill temporary budget needs—they energize your base, elevate your mission, and create touchpoints that turn one-time donors into loyal advocates. In this guide, we’ll explore leading event ideas, tips for planning and executing them, and how you can replicate their impact for your own cause.

FAQs About Nonprofit Event Planning

What’s the best time of year to host a nonprofit event? Spring and fall are typically ideal for in-person events due to favorable weather and fewer conflicts with major holidays. However, timing should also align with your donor base’s availability and the nature of your event.
How much lead time should you plan for? For large events like galas or tournaments, begin fundraising event planning 6-12 months in advance. Smaller events may need 3-4 months of preparation. Always include buffer time for promotion and vendor coordination.
How do you know if your event was successful? Measure success by assessing a combination of financial, attendance, engagement (e.g., social shares or post-event surveys), and donor retention metrics following the event.
What’s the average cost to host an event? Costs vary widely by event type. Galas may cost tens of thousands, while digital events can be executed for under $1,000. Create a detailed budget that includes venue, marketing, food, software, and staff time.
What’s a hybrid event, and should I consider one? A hybrid event blends in-person and digital fundraising experiences. This format can expand your reach, improve accessibility, and mitigate risks tied to weather or illness-related cancellations. Many of these fundraising events are in-person but can be paired with digital components to maximize participation and fundraising success!

Best for Major Gift Fundraising: Gala Dinners

Gala dinners remain a staple for nonprofits across different niches, sizes, and sectors. Successful galas often combine formal dining with emotional storytelling and recognition of major donors. A well-executed gala elevates an organization’s brand and can become a yearly landmark event.

Pro-Tips for Making Your Gala Unforgettable:

Use a professional emcee or local celebrity. Their presence adds credibility and keeps the program engaging and on schedule.
Consider working with a professional. For more involved events like these, Orr Group suggests working with a fundraising event professional who can provide guidance on best practices and handle fundraising and production logistics to take the heavy lifting off your plate.
Segment invites to focus on major and recurring donors. Tailored messaging helps demonstrate appreciation and reinforces donor value.
Offer a matching challenge during the “fund-a-need” portion. This strategy can create urgency and significantly boost donor participation rates.

Best for Engaging Corporate Sponsors: Charity Golf Tournament

Charity golf tournaments combine relaxed socializing with competitive fun, making them ideal for cultivating relationships with mid-level and major donors. Since golfers tend to have a higher net worth than the average person, golf tournaments offer many opportunities to connect with affluent donors. Not only does this help individual fundraising outcomes, but it can also attract sponsors who want to make connections with lucrative potential clients.

Pro-tips for Making Your Charity Golf Tournament a Hole-in-One:

Offer tiered sponsorship packages for local businesses. Every business has different budgets for sponsorships, so offer a wide variety. Diverse sponsorship levels encourage broader participation and can help you build connections, especially with beloved local businesses.
Choose an entertaining theme. A themed event helps you stand out from other organizations and appeal to different audiences. Be creative when choosing themes while keeping your audience in mind—for instance, a tournament with a kiddie round would only work well for family-friendly events.
Plan extra side activities, like hole-in-one contests. Add-ons create additional revenue opportunities and keep attendees engaged throughout the event.
Provide golf-related swag bags and thank-you gifts to enhance the experience. According to GolfStatus’ guide to golf tournament gift ideas, themed swag can boost goodwill and leave a lasting impression.

Best for Extended Engagement: Long-Term Themed Campaigns

Not every event needs to be one-and-done. Themed fundraising campaigns (such as a “30 Days of Giving” or “Summer of Service”) that last multiple days or weeks can keep donors engaged longer and create multiple touchpoints, ultimately strengthening their investment in your cause.

Pro-tips for Running a Long-Term Campaign That Sticks:

Use email, SMS, and social media for cross-channel promotion. Coordinated messaging across platforms ensures consistent branding and broader reach.
Highlight different stories or sub-causes daily. This variety keeps content fresh and offers supporters multiple reasons to stay involved.
Add a gamification layer to the campaign. You’ll need to take extra steps to maintain momentum throughout a longer campaign. Friendly competition can keep donors engaged and motivate them to give more or more often. For instance, you might offer a donor leaderboards or goal thermometers that update in real time.

Best for Budget-Friendly Fundraising: Digital Events

Fundraising success isn’t limited to ballrooms and golf courses. Virtual events—from livestream telethons to online trivia nights—have become essential tools for nonprofits looking to reach wider audiences and lower logistical barriers. These digital gatherings also give organizations a chance to experiment with creative formats, whether it’s a virtual art auction or a panel of guest speakers sharing impact stories.

Pro-tips for Making Your Digital Event Feel Anything But Distant:

Evoke emotion whenever possible. It can be challenging to evoke emotions through a screen. Increase connection by hiring a high-energy host, highlighting pre-recorded mission marketing spots, and shouting out people you serve.
Open up a live chat or moderated Q&A. This interactive idea helps guests feel like they’re part of the action, not just watching from the sidelines.
Keep the momentum going post-event. After the event, repurpose your event content to secure easy wins for continued engagement. For example, slice up your footage into highlight reels and donor thank-you posts for social media.

Wrapping Up

Event-based fundraising remains vital for nonprofit visibility and revenue. As you start considering which events to offer, remember that each format offers lessons that any nonprofit can adopt. Regardless of the event theme, the most successful ones:

Align closely with the organization’s brand and audience
Use storytelling to resonate emotionally
Incorporate digital tools to improve efficiency and reach

By learning from standout event examples—whether digital, themed, or traditional—you can craft memorable experiences that resonate with donors and drive better fundraising outcomes for your mission.

Planning an Animal Charity Event: 4 Tips for Success

Posted on June 20, 2025August 29, 2025 by Jordan Morris

In 2024, 5.8 million cats and dogs entered animal shelters in the United States. The average time these animals spent in shelters before being adopted increased compared to previous years. This only worsens the overcrowding problem many shelters face, underscoring the need for more funding, increased volunteer support, and expanded facilities.

As a nonprofit professional in the animal welfare sector, you likely already leverage digital fundraising and communications to attract and engage supporters. But are you connecting with those supporters face-to-face, too? While planning fundraising events can be more resource-intensive on the front end, it enables you to connect with your community, get animals in your facility adopted, and cultivate loyal relationships.

This guide explores tips for organizing animal charity events and creating memorable in-person experiences from limited time and resources.

Set Clear Goals for the Event

Setting a clear goal forces you to focus all of your efforts toward one defined outcome rather than splitting your attention between several objectives. This way, you’re much more likely to achieve or make progress toward key priorities.

The first step to setting a goal is to define the broader purpose of the event. Is it to raise money, grow your digital presence, or bring awareness to your cause? Once you’ve identified this central purpose, set your goal using the SMART goal framework. In other words, your goal should be specific, measurable, actionable, relevant, and time-bound.

For example, if you are planning a charity auction, your SMART goal might be to:

“Raise $10,000 through the auction event by procuring at least 50 auction items for bidding and attracting at least 200 attendees via online channels before the event date in 6 weeks.”

Use this goal to guide all of the following event-planning processes, including your marketing strategy. Shape your nonprofit marketing plan for the event around that central theme, confirming that each message and strategy brings you closer to the finish line.

Choose an Engaging Event Idea

To inspire supporters to attend the event, you’ll need to choose a unique fundraising idea, especially if you’re located in a saturated area like a large city. If you don’t have any ideas yet, pull inspiration from this mini list of fundraising event ideas:

Pet fashion show: Have pet owners dress up their pets in creative outfits for a chance to win prizes. Consider adding a special segment to highlight adoptable pets, having your emcee describe cute facts or stories about each animal.
Pet-friendly brewery crawl: Partner with local pet-friendly bars and breweries to coordinate the event, sell wristbands to attendees that they can use to get specialty drinks, and invite their pets to come along.
Four-legged 5K: Organize a traditional charity race with one small twist: pet owners can complete it with their four-legged companions!
Puppy or kitten yoga: Host a yoga class at your facility or partner with a local studio. During the session, allow adoptable puppies, kittens, or senior pets to roam around and sit or nap where they please.

If you feel drawn to more classic ideas, simply add a fun twist that will entice potential attendees to register. Let’s say you want to hold a raffle. You might promote fun raffle basket ideas designed for pet owners, like a Char-Cat-erie Basket, Puppy Parent Basket, or a Crazy Cat Lady Basket.

Offset Event Costs with Corporate Social Responsibility Programs

Corporate social responsibility (CSR) refers to a company’s efforts to contribute to social good and improve society. Connecting with businesses that offer CSR programs allows your organization to secure much-needed financial and volunteer support.

As Double the Donation explains, there are three common CSR programs to look out for:

Corporate grants: Corporations offer monetary grants to nonprofits with shared values. Typically, the nonprofits must undergo an application process.
- How this could benefit your event: Use the grant to cover event expenses or scale up the event.
Volunteer grants: Companies provide grants to the organizations their employees regularly volunteer with based on verified volunteer hours.
- How this could benefit your event: Use grant funding to assist with event costs and spread awareness of these programs to encourage volunteer participation at the event.
Matching gifts: Companies match the donations their employees make to qualifying nonprofit organizations, typically at a 1:1 ratio. This can transform a $50 donation into $100 at no extra cost to the donor.
- How this could benefit your event: Educate supporters about matching gifts and provide instructions for submitting requests. They’ll be encouraged to donate knowing that their contribution could be doubled.

Many companies also offer corporate sponsorships in which they provide financial support, products, or services for events in exchange for brand exposure and marketing opportunities. So, you might feature the company’s logo on event signage and marketing materials in exchange for financial support.

In addition to financial and volunteer support, partnering with for-profit organizations can bring new perspectives and expertise to your organization. For example, maybe you partner with a dog daycare business, and, after discussing your struggles with capacity management, they recommend an effective kennel management tool.

Create a Strategic Marketing Campaign

Often, nonprofit event success is determined by the final fundraising revenue and attendance rate. But you can’t boost either of these metrics without a well-planned marketing strategy. Follow these steps from Gingr’s marketing guide to promote your event:

Define your niche and unique value proposition (UVP). Your nonprofit should already have defined each of these elements, and you’ll need to determine how to weave them into event promotions. Additionally, consider identifying your event’s UVP, or the thing that makes it stand out from other fundraisers.
Identify and research your audience. Conduct research to better understand your target audience. Dig into demographic data, pet ownership information, personal connections to your cause, and giving capacity and affinity.
Create campaign content. This is the creative phase of your campaign, during which you’ll draft marketing copy, gather photos and testimonials, and create custom graphics to promote the event.
Select marketing channels. Using insights from your audience research, determine the best channels to use to reach them.
Track results, iterate, and improve. Track performance metrics that align with your goals for the marketing campaign and event overall. Don’t just determine whether you met those goals—identify your most successful strategies and areas for improvement.

This process can feel overwhelming, especially when you’re trying to balance marketing tasks, event planning, and your nonprofit’s daily operations. Make sure you’re using marketing tools that can automate repetitive tasks and target specific audience segments with personalized messages to enhance your campaigns.

If your animal welfare organization is feeling overworked, overcrowded, or even burned out, hosting a fundraising event might feel out of reach. However, your nonprofit can plan successful, engaging events with limited time and resources. These events could be the beginning of new donor relationships, adoption journeys, and memories that your supporters will look back on fondly each time they think of your organization.

Event Fundraising Just Got Easier: 5 Powerful Features of the Givergy Event App

Posted on June 17, 2025September 20, 2025 by Jordan Morris

The lights are low, guests are arriving, and the buzz of your big fundraiser is building. You’re fielding questions about raffle tickets, sorting out seating hiccups, and keeping an eye on your auction. All while bouncing between the floor and a laptop in the corner.

Sound familiar? And a bit stressful? That’s why we built something better.

Introducing the newly updated Givergy Event App. Your new in-hand HQ for everything happening in the room. Designed with fundraisers in mind, it puts the power of real-time data, live updates, and smooth event control right in your pocket.

Whether you’re managing an auction, running a raffle, or keeping an eye on check-in, the Event App makes it easy to stay on top of it all. Here you’ll find five features designed to change the way you run events. But first…

What is a Fundraising Event App?

A fundraising event app is a mobile tool designed to streamline event management by giving organisers live access to everything from guest check-ins to bidding activity. Rather than relying on paper spreadsheets or stationary desktops, a fundraising app brings all the functionality of a fundraising platform directly to your phone or tablet. Meaning you can respond to issues on the fly and engage guests more easily.

Below are 5 features that make this possible.

Sell Raffle Tickets on the Go

Running a raffle? Now you can sell tickets directly from your phone, wherever you are in the venue. No need for printed tickets or card machines. Just a few taps and you’re raising more.

Track Guest Check-ins and View Table Layouts

Forget the paper lists and guesswork. The app lets you monitor guest arrivals, check who’s checked in, and access a clear, live table layout. That means you can resolve seating issues and keep things flowing without disrupting the night.

Retract and Manage Bids Instantly

During the excitement of a silent auction mistakes can happen. Whether it’s a guest bidding too quickly or a number entered in error. With the Event App, you can view and retract live bids in real-time, ensuring a smooth and fair bidding experience without scrambling back to your admin hub.

Simplify Checkout with Smart Payment Options

The Event App supports surcharge handling, donor tip options, and displays the last four digits of a donor’s card. This will make checkout more transparent and efficient for both you and your guests.

Stay in the Loop with Real-Time Guest Activity(Coming Soon)

Want to see who’s bidding, donating, or checking in? The app gives you a live snapshot of guest behaviour and payment activity, so you can spot momentum, solve issues early, and seize fundraising opportunities as they arise.

Take Control and Get Started Today

On event night your attention is pulled in a hundred different directions, but The Givergy Event App puts everything you need in one place. Giving you the power to stay connected, keep things running smoothly, and create a seamless guest experience without the stress.

Our Event App is now live on the Apple App Store and Google Play ready to download and our team of fundraising experts are always happy to talk through how to best utilise the tech. So, if you’re ready to raise more, get in touch today to get started.

21 Silent Auction Basket Ideas That Actually Raise More

Posted on May 23, 2025September 18, 2025 by Jordan Morris

Silent auctions are one of the most effective and popular ways to raise funds at events of all kinds. When thoughtfully designed, they do more than generate revenue — they engage donors and create memorable experiences. The key is curating auction baskets that not only look appealing but also spark competition.

If you’re planning a gala, a school fundraiser, or a community event, these 21 silent auction basket ideas are designed to excite your audience and boost your bidding activity.

What Is a Silent Auction?

A silent auction is a type of fundraising event where guests place bids on items without the help of a live auctioneer. Bidders usually use mobile devices or paper sheets to submit their offers. The process is more relaxed, allowing guests to browse and bid throughout the evening. At the end of the auction, the highest bidder for each item wins. It’s a great way to build excitement and drive donations without disrupting the flow of your event.

What Makes a Great Silent Auction Basket?

The best auction baskets are those that are both appealing and accessible. They should offer clear value, be easy to understand at a glance, and feel like something bidders would be excited to win. Keep the following in mind:

Choose themes that tell a story or offer an experience.
Combine items to increase the overall value of each basket.
Think about your audience and what they’ll find exciting or useful.
Present each basket attractively to catch people’s attention.

Once you’ve nailed the basics, it’s time to get creative by trying out the following 21 silent auction basket ideas:

Wine & Cheese Night

Pair red and white wines with artisan cheeses, crackers, and wine glasses.

Self-Care Spa Day

Include bath salts, candles, face masks, and a voucher for a local massage or facial.

Family Game Night

Pack it with classic board games, popcorn, snacks, and a cosy blanket.

Date Night In

Add a takeaway gift card, wine, a movie voucher, and conversation starters.

Adventure Outdoors

Combine trail snacks, a reusable bottle, a local map, and an experience voucher.

Coffee Lover’s Basket

Feature premium beans, a French press or pour-over kit, and café vouchers.

Pet Pamper Pack

Fill it with toys, treats, grooming supplies, and a pet spa voucher.

Barbecue Essentials

Offer sauces, grilling tools, spice rubs, and a gift card to a local butcher.

Fitness & Wellness Kit

Include resistance bands, a yoga mat, water bottle, and fitness class passes.

Gourmet Food Hamper

Create a high-end pantry with oils, jams, pasta, and a luxury chocolate bar.

Weekend Getaway

Bundle a hotel stay or Airbnb voucher with travel-sized toiletries and local guides.

Cocktail Crafting Kit

Add spirits, mixers, a shaker, recipe cards, and glassware.

Bookworm Basket

Offer bestselling books, a bookshop gift card, bookmarks, and a soft throw.

Afternoon Tea at Home

Include a selection of teas, scones, jam, and teacups.

Kids’ Creative Corner

Fill it with paints, markers, colouring books, and simple DIY crafts.

Local Business Love

Showcase products from local makers, such as candles, soaps, and baked goods.

Baking Bonanza

Pack in cookie mixes, measuring cups, a mixing bowl, and a cookbook.

Backyard Movie Night

Add fairy lights, popcorn, outdoor cushions, and a film streaming voucher.

Seasonal Basket

Design baskets that match the time of year, like beach gear in summer or festive treats in winter.

Arts & Culture Pack

Include museum or theatre tickets, along with snacks and drinks to enjoy pre-show.

Ultimate Relaxation

Offer an eye mask, herbal teas, a luxury candle, and lavender pillow spray.

Ready to Raise More?

Creating baskets that capture attention and inspire bidding is a great way to boost your silent auction’s success. With a bit of creativity and a clear focus on your audience, your auction can drive real impact.

If you’re ready to take your fundraising to the next level, we’re here to help.

👉 Get started with Givergy today

25 Simple Fundraising Ideas for Nonprofits: Creative Ways to Engage Your Community

Posted on March 14, 2025September 20, 2025 by Jordan Morris

Successful online fundraising is at the heart of every nonprofit’s mission. Finding the best online fundraising ideas that keep donors engaged can be a challenge, but with the right approach, your nonprofit can stand out and maximize donations. But with so many organizations competing for donor attention, finding original, engaging, and easy-to-implement ideas is crucial.

At Givergy, we specialize in online fundraising by offering innovative digital solutions for silent auctions, raffles, and virtual events. If you’re searching for the best online fundraising ideas, this guide will provide inspiration for engaging and effective ways to raise money. Whether you’re planning a live event or an online campaign, these 25 unique fundraising ideas will help your nonprofit raise more while strengthening community engagement.

Exciting Silent Auction Ideas to Wow Your Supporters

Silent auctions are a fantastic way to create excitement while raising significant funds. Here are five high-impact and unique auction ideas:

Ultimate Staycation Experience

Instead of a traditional weekend getaway, offer a curated staycation package. Include a boutique hotel stay, dinner at a top-rated local restaurant, a spa day, and a personalized city tour.

Private Dining & Movie Night

Auction an exclusive at-home chef-cooked dinner experience followed by a private outdoor movie screening, complete with a projector, popcorn, and cozy blankets.

‘Adopt-a-Star’ & Planetarium Tour

Give the winner the chance to name a star, paired with a guided planetarium tour or private astronomy session for a unique, educational experience.

Behind-the-Scenes Sports Access

Offer an exclusive locker room tour, training session, or VIP tickets for a local sports team, giving fans an inside look at their favourite teams.

Hot Air Balloon or Helicopter Adventure

Provide an unforgettable experience with aerial sightseeing tours, ideal for thrill-seekers and those looking for a unique perspective on their city.

Creative Raffle Ideas That Keep Supporters Coming Back

Raffles create excitement and encourage broader participation. Here are five standout raffle ideas:

Mystery Travel Adventure

Partner with a travel agency to offer a mystery weekend trip, where the winner only learns their destination right before departure!

Ultimate VIP Concert or Festival Passes

Offer backstage passes or front-row tickets to a major concert, festival, or theatre production to make your raffle highly desirable.

Subscription Box for a Year

A year-long subscription to a popular service (meal kits, wine clubs, book boxes, or wellness products) ensures ongoing enjoyment for the winner.

‘Bucket List’ Experience

Secure a unique adventure, such as a scuba diving lesson, skydiving session, race car driving, or horseback riding tour, to appeal to adventure lovers.

Personalized VIP Shopping Spree

Provide a personal stylist and shopping experience at a luxury department store, complete with a generous gift card.

Quick & Fun Fundraising Ideas to Boost Donations

Need quick and simple fundraising events? These 15 creative ideas will help you get started:

Virtual Quiz Night

Host a themed trivia event and charge entry fees. Engage attendees with fun categories like pop culture, sports, or nonprofit-specific topics.

Community Yard Sale

Ask supporters to donate unwanted items and host a charity yard sale. This raises funds while promoting sustainability.

Home or Office Cleaning Services

Partner with a cleaning company to offer professional services as a raffle or auction prize.

DIY Craft Workshops

Host a creative workshop (painting, pottery, or candle-making) where attendees pay to participate and take home their creations.

Fitness Challenge Event

Encourage supporters to raise funds through sponsored physical challenges such as running, cycling, or obstacle races.

Community Fun Day

Organize games, food stalls, and entertainment to bring people together while raising funds.

Photography Sessions

Offer professional photoshoots for families or individuals as auction or raffle items.

Outdoor Movie Night

Set up a large screen in a park, charge entry fees, and sell concessions to maximize revenue.

Holiday Gift-Wrapping Station

Provide gift-wrapping services at shopping malls during the festive season in exchange for donations.

Crowdfunding Campaign

Launch an online crowdfunding campaign for specific projects and share compelling stories to drive donations.

Bake Sale

A timeless favourite, selling homemade baked goods is a simple yet effective fundraising method.

Skill-Sharing Workshops

Bring in experts to teach valuable skills like social media marketing, photography, or personal finance in exchange for donations.

Charity Car Wash

Recruit volunteers and set up a car wash event where all proceeds go to your nonprofit.

Local Celebrity Meet-and-Greet

Offer fans the chance to meet a local influencer, sports star, or celebrity through an auction or raffle.

Charity Concert or Talent Show

Organize a live performance showcasing local artists and sell tickets to boost fundraising.

Why choose Givergy as your fundraising partner?

Givergy makes fundraising effortless with an innovative digital platform that helps nonprofits maximize donations while engaging supporters. Whether you’re hosting a silent auction, a raffle, or a virtual event, our tools provide:

✔ Easy participation – Mobile bidding, online donations, and user-friendly ticketing options.

✔ Greater reach – Expand fundraising efforts beyond local communities through digital solutions.

✔ Seamless management – Handle ticketing, payment processing, and donor engagement in one place.

✔ Higher revenue – Proven strategies and support to help nonprofits raise more.

With over $1 billion raised globally, Givergy has helped countless organizations implement the best online fundraising ideas to achieve their goals. Our platform ensures seamless online fundraising experiences, making it easier than ever to engage donors and maximize contributions. Get started today and take your fundraising efforts to the next level!

9 Simple Fundraising Ideas for Sports Clubs

Posted on March 7, 2025September 18, 2025 by Jordan Morris

Keeping a sports club running requires dedication, teamwork, and consistent financial support. Whether you need funds for new equipment, travel expenses, or facility improvements, a successful sports club fundraiser can make a significant impact. However, with limited time and resources, finding the right fundraising strategy can be challenging.

At Givergy, we’re here to help reduce the stress of that challenge and in this guide, we outline 10 simple and effective ways your sports club can raise funds while engaging your community and supporters.

Organize a Sponsored Fitness Challenge

Encourage members or supporters to participate in a sponsored fitness challenge such as a marathon, cycle race, or obstacle course. Participants can collect pledges based on their performance, making it a competitive and rewarding way to generate funds. With the rise of social media-driven content, fitness challenges have proven to be highly effective in engaging supporters. You don’t have to do something as extreme as running the length of Africa but physically exerting challenges do tend to engage wider audiences!

To maximize your fundraising success, set a clear challenge goal and promote it as often as possible through club newsletters and your social media networks. Offering small rewards to the best fundraiser or introducing leaderboards can further boost participation and add to the friendly competition – which is always helpful for raising more!

How Givergy Can Help: Givergy’s online fundraising pages allow participants to create personal donation pages, track progress, and share their efforts with potential sponsors, all in one platform!

Host an Online Auction

Silent auctions are a fantastic way to raise funds while engaging supporters. Unlike live auctions, silent auctions allow participants to place bids at their own pace, often via digital platforms. For an online auction to be most effective it’s vital your items appeal to your audience. Items such as signed memorabilia, exclusive experiences, and high-value merchandise tend to attract more interest and higher bids – but only if they’re relevant to your crowd.

How Givergy Can Help: Givergy’s online auction platform makes it easy to run live or silent auctions, allowing supporters to bid from anywhere at any time.

Launch a Crowdfunding Campaign

If your club requires funds for a specific project, like new training gear or facility upgrades, a crowdfunding campaign can generate widespread support from members, families, and the local community. Transparency and storytelling play a key role in crowdfunding success, you must explain why the funds are needed and how they will be used. Sharing consistent progress update will help keep your supporters in the loop.

Encourage supporters to share the campaign widely. Offering incentives, such as club-branded merchandise or experience-based rewards, can further motivate donations. A dedicated campaign page with real-time progress tracking helps keep momentum going.

Run a Raffle Event

Raffles remain one of the most effective and engaging fundraising methods for sports clubs. By securing high-value prizes from local businesses or sponsors, you can encourage more ticket sales. Digital raffles provide a seamless way to manage ticket distribution and sales while reaching a broader audience beyond in-person events. To increase participation, consider bundling tickets at discounted rates or offering multiple chances to win.

How Givergy Can Help: Our digital raffle feature allows clubs to manage online ticket sales efficiently while ensuring compliance with raffle regulations. With automated tracking and secure payment processing, clubs can maximize participation and revenue.

Organize a Virtual Quiz Night

A sports-themed quiz night is a fantastic way to engage fans and players while raising funds through entry fees. Adding friendly competition and prizes makes it even more exciting.

To make it a hit, create a mix of general knowledge and sports-related questions. Consider partnering with a local sports personality to host the event for added credibility and appeal. A well-organized ticketing system helps manage registrations and payments efficiently.

Sell Club Merchandise Online

Selling branded gear like t-shirts, water bottles, or hoodies strengthens club identity while generating revenue. Items with strong branding and practical use tend to sell well.

To optimize sales, use an online storefront with easy order processing and multiple payment options. Promoting merchandise through social media and at club events increases visibility.

Host a Community Fun Day

A community fun day is an excellent opportunity to bring people together while raising funds for your sports club. By incorporating activities such as friendly tournaments, skill challenges, food stalls, and live entertainment, you can create a festive atmosphere that attracts families and local businesses. Selling tickets in advance and offering sponsorship opportunities can further enhance your fundraising potential.

How Givergy Can Help: Our ticketing and payment processing solutions allow clubs to manage entry fees, register participants, and track attendance with ease. By integrating online ticket sales, clubs can streamline operations and boost pre-event revenue. Find out more about our event solutions here.

Offer Coaching Clinics or Training Sessions

Hosting training sessions or clinics with professional coaches can attract participants while raising funds for your club. Charging a participation fee provides a valuable skill-building opportunity for attendees while supporting club finances.

For better engagement, target different skill levels and age groups. Offering small-group or one-on-one coaching sessions at a premium can help maximize revenue.

Partner with Local Businesses for Sponsorships

Local businesses are often willing to sponsor sports clubs in exchange for advertising opportunities. Sponsorship packages can include branding on uniforms, event banners, or social media promotion, providing mutual benefits for both parties.

Approach potential sponsors with a clear proposal outlining the exposure they will receive. Offering tiered sponsorship levels can make the opportunity accessible to businesses of all sizes.

Why Choose Givergy for Your Sports Club Fundraiser?

Givergy provides award-winning fundraising technology designed to make fundraising easier and more impactful for sports clubs. Whether you’re hosting an event, selling merchandise, or running an online campaign, we offer tools that help you:

✔ Boost participation – With user-friendly online platforms for bidding, donations, and ticketing.

✔ Reach a wider audience – Expand fundraising beyond local supporters with digital solutions.

✔ Simplify management – Automate ticketing, payments, and donor tracking.

✔ Maximize revenue – Proven fundraising solutions that increase donations and engagement.

With over $1 billion raised globally, Givergy is a trusted partner for sports clubs seeking vital funding. Ready to take your fundraising to the next level? Contact us today and start planning your next successful sports club fundraiser!

How to Host a Movie Screening Fundraiser for Schools

Posted on March 7, 2025August 29, 2025 by Jordan Morris

There’s no better way to unite your school community while raising funds than an event. However, your fundraising team may struggle to develop unique event ideas that parents, students, and teachers will love.

Look no further than a movie screening fundraiser! School community members of all ages will enjoy watching a movie together to benefit your cause. This guide will walk you through the process of hosting a movie screening fundraiser step by step so you can easily execute your own.

Determine the logistics.

Straighten out your event’s logistics first before diving into the fundraising process. That way, you can lay a strong foundation and understand exactly what your event will look like. This process will include:

Selecting a date and time. You’ll likely want to host your movie screening fundraiser at night or on a weekend to maximize attendance. Make sure the date doesn’t conflict with any major holidays or other community events, and finalize it far enough in advance that school families will be available.
Finding a venue. Many schools use their auditoriums or gyms for large events because they’re large, low-cost spaces. If you’re hosting your movie screening fundraiser outside, you can use a projector and sheet.
Choosing a movie. Have students vote on the movie they’d like to watch. Select a few family-friendly options to choose from, and spread awareness of the winner to stir up excitement.

Your staff is likely busy with daily tasks and may not have time to manage event logistics independently. ABC Fundraising’s school fundraiser guide recommends forming a parent event committee to streamline this process and gather parent input on your efforts.

Establish a fundraising goal.

Next, develop a fundraising goal to focus your efforts and let your community know what their funds will go toward. Using the SMART goal framework ensures your goals are actionable and trackable so you can easily measure progress and evaluate your success. Here’s an example of what the SMART goal framework looks like in action:

Specific: Clarify exactly what you’re raising money for and how you will do so. For example, you may run a movie screening fundraiser to start a tennis club, purchase new art supplies, or expand your school building.
Measurable: Link your goal to a specific dollar amount to hold your team accountable and motivate people to contribute.
Achievable: Your fundraising goal should be reasonable based on past fundraising results. For instance, if you raised $2,000 during your last fundraising event, you may strive to raise $2,500 to challenge your team while staying realistic.
Relevant: Ensure your fundraising goal is relevant to your overarching mission. As long as you’re raising money to make your school a better place, your goal will fulfill this category.
Time-Bound: Assign a timeline to your goal. Since you’re hosting an event, the date of the movie screening fundraiser will likely mark the end of your campaign.

Altogether, your SMART goal may look like this: “Our school will run a movie screening fundraiser to raise money for our new tennis club that will encourage our students to become more active. We aim to raise $2,500 in the two months leading up to the event.”

Recruit volunteers.

Call upon parents and community members to power your event. Better Impact’s volunteer management guide recommends doing the following to streamline the recruitment process:

Write clear role descriptions. List the responsibilities involved in different roles. For example, you may have a ticket sales and check-in role responsible for verifying online ticket purchases and selling in-person tickets, a concessions role responsible for selling snacks and drinks, and a clean-up crew role responsible for ensuring the space is spotless at the end of the event.
Create online application forms. Simplify volunteer sign-up with streamlined digital forms that collect contact information, relevant skills, and availability. Ensure this information flows easily into your constituent relationship management platform (CRM) for easier management.
Promote opportunities across multiple channels. Spread the word about your volunteer openings via your website, social media, email, and volunteer matching platforms. Attach your team’s contact information so interested community members can reach out with any questions.

Once you’ve recruited volunteers, host an orientation session that clarifies how the event will work, what volunteers will be responsible for, and how long they’re expected to be at the fundraiser.

Promote the event.

The more you publicize your event, the more tickets you’ll sell. Get your school community involved by promoting your event on various channels, including:

School website. Add the movie screening fundraiser to your school calendar, and create an announcement on the site that lets parents know about the event. Consider developing a fundraising event page to feature information about past and upcoming events.
Newsletter. If your newsletter features an important dates section, include your movie screening fundraiser so families can mark their calendars. As the event gets closer, give updates, such as how much money you’ve raised and how many days are left until event day, to excite your school community.
Social media. Develop graphics that students and parents can share across social media platforms like Instagram and Facebook. Emphasize what information they should include in their captions, such as the event’s date and time, ticket sales link, and what money will go toward. Make it even easier by including a caption template.
Flyers. While digital marketing strategies have a wider reach, flyers are still reliable for promoting fundraising events within your community. Use a graphic design platform to brand the flyers to your school and post them in high-traffic areas like your local library or cafe.

Event marketing is a great way to involve students in your fundraiser planning. Have younger students write letters to their families inviting them to the event, and work with older students to create and post social media graphics.

Develop additional revenue streams.

Maximize funds by generating additional revenue streams for your event. During your movie screening fundraiser, you may do the following to reach and exceed your fundraising goal:

Sell concessions. What screams a movie screening more than candy and popcorn? Sell snacks and drinks like a real movie theater to create a more immersive experience and generate more revenue simultaneously.
Incorporate a discount card fundraiser. Running a discount card fundraiser involves working with a product fundraising company to develop physical cards that feature discounts for local businesses. Then, you can sell these cards at your event to support your community and school.
Host a silent auction. Gather auction items and set them up outside the movie venue for parents to bid on. To stay on theme, consider throwing in some movie-related items like a streaming service subscription, movie theatre rewards program membership, and a concessions basket.

In addition to these fundraising ideas, you may also collect general donations during ticket sales and the event to further maximize funds. Use a fundraising thermometer to let families know how close you are to your fundraising goal and urge them to contribute just a bit more to push you over the finish line.

Finally, at the end of your movie screening fundraiser, thank attendees for coming and inform them of their impact. Evaluate your event’s success by tracking the revenue you raised through different sources and turnout. It’s a good idea at the end of your fundraiser to survey attendees to gather their feedback. This learning loop will then help you improve your next community event.

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Whether it’s selling tickets, or hosting a silent auction or raffle, Givergy has helped thousands of nonprofits worldwide raise more at their events and online. To contact one of our experts to talk about your fundraising plans today, click here!

4 Exciting Digital Fundraising Trends To Embrace This Year

Posted on February 28, 2025August 29, 2025 by Jordan Morris

The way you raise money for your organization is constantly evolving. Gone are the days of relying solely on traditional bake sales or high-end galas to achieve your funding goals (though these fun events definitely have a place in a well-rounded fundraising strategy!). Nowadays, the name of the game is digital fundraising.

Also referred to as online or virtual fundraising, digital fundraising uses online technology to raise money for a specific cause. According to Cornershop Creative, there are several benefits to embracing digital fundraising, such as saving money on traditional fundraising costs, getting a rapid response in times of crisis or extreme need, and expanding engagement beyond geographical borders.

If you’re ready to experience these benefits, you first need to understand the current digital fundraising trends that are turning donors’ heads and getting them excited about making a difference. Get started by reviewing our roundup of tried-and-true trends that you can use in 2025!

1. Mobile-First Fundraising

Mobile-first fundraising allows you to meet your donors where they’re at—their smartphones! After all, the Pew Research Center reports that 91% of Americans own a smartphone. Further, Americans spend an average of 5 hours and 16 minutes daily on their phones.

This is good news for your organization—if you can learn how to grab your supporters’ attention through mobile fundraising, you can connect with them regularly and raise more money and awareness for your work.

Here are some strategies to increase your chances of securing donations from smartphone users:

Optimize and maintain your donation page with mobile devices in mind. Your online donation page is where all the action happens with mobile-first fundraising, so ensure you’re prepared for mobile visitors. The page should be responsive, meaning it adjusts automatically to different screen sizes. Also, make sure the page loads quickly and elements like forms, buttons, and images are easy to navigate.

Design a text-to-give campaign. With this type of fundraiser, your organization sets up a mobile donation number and shares a special keyword with its supporters. When they text that keyword to the donation number, they’ll be prompted to follow a link to make a donation. Ensure the keyword you pick is easy to remember and type out. For instance, “Give4CancerResearch” is easier to remember than a long scramble of random numbers and letters.
Allow supporters to participate in events from their phones. Consider hosting virtual events that supporters can participate in from wherever they are. For example, with an auction, you can use online auction software to allow donors to bid from their mobile phones and notify them when they’ve been outbid. You can also use livestream technology to interact with mobile participants.

2. Matching Gifts

Many fundraisers find it challenging to balance the need to raise more money for their causes while being mindful of how often they ask donors to give. Donor fatigue is a real issue that can quickly become an insurmountable challenge for organizations that fail to find the right balance.

Matching gifts offers a creative—and lucrative—digital fundraising solution for organizations and donors alike. Through this form of corporate philanthropy, donors’ employers financially match donations donors make to your organization.

Here’s how the process works:

A donor gives to your organization.
The donor checks their corporate matching gift eligibility using a matching gifts database on your organization’s website.
After confirming that their employer offers matching gifts, the donor fills out any necessary online forms provided by the database tool to kickstart the matching process.
The donor’s employer reviews the forms and confirms the donation with the nonprofit.
The company sends the nonprofit a donation.

Every company’s matching gift program will look a little different. Employers have different rules for what types of nonprofits they’ll match gifts for, the types of employees eligible to use the programs (for example, full-time employees versus part-time employees), and the ratio at which they match gifts. Most companies will match at a 1:1 or 2:1 ratio, but some will offer a 3:1 ratio!

Here’s an example to illustrate what matching gifts can do for your organization: Say Shayla, an employee at Deloitte, gives $50 to your nonprofit. She finds out she’s eligible for a 1:1 donation match and submits the required paperwork to the company. A few days later, your organization receives a check for $50 from Deloitte. The matched gift has essentially doubled the amount and impact of Shayla’s gift without requiring her to reach back into her wallet!

To take full advantage of matching gifts, you need to market them effectively. Create a page on your organization’s website that explains the process, and encourage donors to check their eligibility when you promote your digital fundraising campaigns. You can even shout out donors who take advantage of matching gifts on your blog to inspire others to do the same.

3. Recurring Giving Programs

A steady source of revenue is essential for sustainable, long-term success. This is best achieved by tapping into multiple streams of fundraising dollars all at once, and one of the most popular digital types is a recurring giving program.

With recurring giving programs, donors can opt into giving your organization a set amount of money each month. And though this typically means donors give a smaller amount of money each time they donate, that amount adds up over time. According to Double the Donation, the average monthly gift is $24, which results in an annual donation total of $288. This is actually more than the average one-time donation amount of $115!

To set up a recurring giving program, revisit your online donation page. Offer an option on the page to turn a one-time gift into a recurring gift. This will allow your donors to “set and forget” their donations so that they’re billed monthly and don’t have to take any further action.

Also, consider creating a recurring giving society to build a community around your program. You can offer recurring donors perks like exclusive newsletters or early access to event tickets, which will help them feel seen and valued for their consistent contributions.

From time to time, you should also check in with your recurring donors to ensure their giving details, such as payment information, contact information, and giving amounts, are current. This can serve as a great touchpoint for encouraging donors to level up their giving or just to say thank you for all their support!

4. AI-Powered Donor Engagement

By now, your organization has at least heard about the rise of artificial intelligence (AI) in nonprofit fundraising and marketing strategies. Or, maybe you’ve even tried out some popular AI tools like ChatGPT yourself! After all, research shows that nonprofits are embracing AI faster than for-profit organizations.

There’s no doubt that AI is here to stay, so whatever your level of adoption has been so far, consider strengthening your digital fundraising efforts by embracing it further. One of the best places to start is using AI for donor engagement.

Two types of AI can help you connect with your donors and pave the way for better fundraising results:

Generative AI, which creates original content, such as copy, images and video.
- Examples: ChatGPT, which offers written responses to user prompts, and DALL-E, which can create original images based on user prompts

Predictive AI, which analyzes data and offers predictions or recommendations based on that data.
- Examples: AI features in your CRM that allow for marketing automation or donor segmentation

Predictive AI tools can help you better understand who your donors are, what they value, and how best to reach out to them. Some tools can even recommend how big of a donation to ask for, when to ask for it, and how.

Generative AI tools are best for helping you shape your messaging, whether you need to write personalized fundraising appeals for a dozen major donors or create a series of Facebook posts for an upcoming fundraising event.

A word to the wise: While these AI tools offer nearly endless possibilities for improving your donor engagement strategies on a vast scale, proceed with care and apply a critical eye to any output an AI tool provides you with. You know your organization and its community best! Plus, the human touch is always going to be an important part of fundraising, even in digital spaces, and your donors deserve messages and experiences that feel personal and genuine.

Digital fundraising is the new frontier for any type of organization that relies on fundraising. And by staying up to date on digital fundraising trends like the ones described above, you can ensure that your future fundraising campaigns are primed to help you achieve your goals and build relationships with those who support you.