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Category: Fundraising News

How to Avoid Donor Fatigue Year After Year: 3 Strategies

Posted on by Jordan Morris

Donor fatigue. It’s that dreaded phrase that puts a pit in the stomach of any nonprofit, PTA, or church group.

There’s a lot about donor fatigue that we can’t control. For example, current federal funding declines necessitate nonprofits to make more fundraising appeals, and recent economic volatility can make it harder for supporters to make donations.

However, there are steps you can take to prevent and respond to donor fatigue. Check out these recommendations for your campaigns and communications to keep donors engaged.

  1. Get creative with your fundraisers.

Offering a new event or campaign is a surefire way to ignite some excitement about your cause. Give your old fundraiser a makeover by upgrading to one of these ideas:

  • Sell fun treats. Especially for youth-oriented groups like schools, churches, or sports teams, selling products like popcorn, discount cards, and flower bulbs is a great way to raise money while inspiring involvement from kids and parents alike. ABC Fundraising’s school fundraising ideas guide recommends getting input from your supporters to see what initiatives they’re most excited about.
  • Host a silent auction. Create an engaging atmosphere with food, drinks, and desirable prizes at your auction. To source prizes, seek out in-kind donations from supporters and local businesses.
  • Have a movie night. Sell tickets in advance or at the door for a true theatergoer experience with movie snacks, comfy chairs, and a fun film on a projector screen. You can even show a movie related to your cause. For example, if you’re a school basketball team raising money for travel fees, you could show a movie like Air Bud.

These events aren’t just important for your short-term goals, like raising funds for a specific program or project. Donors will remember these events long after they’re over, encouraging donor loyalty.

  1. Send engaging communications.

It’s easy for donors to send a generic fundraising appeal or impact report straight to the trash. Tailoring your content to your individual supporters will catch their attention and inspire them to spend more time engaging with your messages. Here are a few easy ways to make your donors take a second look at your communications:

  • Personalize your messages. Address donors by name and reference their specific involvement with your organization in your communications. Additionally, DonorSearch’s donor database guide recommends using this type of tool to segment donors into relevant groups and personalize your communications to their needs and preferences.
  • Be a storyteller. Go beyond the typical pleas for donations by telling stories that demonstrate why your organization matters and the impact it makes. However, don’t get stuck only telling stories of pain and suffering. Fatigued donors want to feel like your organization provides hope, so be sure to include specific examples of your staff and volunteers’ triumphs.
  • Center donors’ experiences. Donors want to see themselves reflected in your communications, so try inviting engaged donors to share their testimonies in your newsletters! A donor who sees someone like them making a commitment to your organization is more likely to feel inspired to do the same.

Making your communications more personal and vivid will grab your supporters’ attention and revive their interest in your mission.

  1. Celebrate your donors.

If you only contact supporters to ask for donations and then disappear as soon as you receive them, donors may feel underappreciated and hesitate to donate again. Here are some ways you can show you appreciate your supporters:

  • Send thoughtful thank-yous. Send donors prompt, specific, and sincere thank-yous after they make a donation. Assure donors you’ve received their gift or order. Here’s an example of a thank-you you could send to a supporter who participated in your cookie dough fundraiser:

Dear Ellen, 

We have received your order of two tubs of chunky chocolate chip cookie dough. Thank you for supporting the Flying Squirrels basketball team’s equipment refresh. Your generous donation makes it possible for these kids to spend another year learning teamwork, practicing sportsmanship, and having fun.

Include pictures and videos of your team or your beneficiaries to really engage donors!

  • Create a donor recognition wall. Establishing a donor wall allows you to publicly celebrate your donors. Consider opting for a digital donor wall that allows you to acknowledge different giving tiers, share donor highlights, and spotlight donors’ stories.
  • Acknowledge donor milestones and giving anniversaries. Donors don’t want to give to an organization with the memory of a goldfish. Acknowledging supporters’ continued commitment to your organization and celebrating your history together will show them you really care.

Your work wouldn’t be possible without donors’ support. Show them you appreciate their contributions so they feel valued and motivated to continue supporting your organization.

Donor fatigue is a drag for any nonprofit, but using these strategies will help you awaken donors from their slumber. Treat donors as members of your community instead of acting like they’re nothing more than a check, and it will make them want to stick around in the long run. Together, you can ensure revenue for your organization for years to come.

Examples of Nonprofit Fundraising Events + Best Practices

Posted on by Jordan Morris

Imagine a local literacy nonprofit struggling to fund its after-school programs. Grant applications are drying up, and the board is hesitant about dipping further into reserves. But instead of scaling back, the staff organizes a community “Books & Brews” night at a neighborhood brewery. They invite a local author, host a book raffle to generate more revenue, line up book-themed trivia, and sell personalized bookmarks made by the kids they serve.

The result? A packed house, new monthly donors, strengthened connections between supporters and the kids they serve, and enough raised to fund their programs for the next quarter.

Nonprofit fundraising events do more than fill temporary budget needs—they energize your base, elevate your mission, and create touchpoints that turn one-time donors into loyal advocates. In this guide, we’ll explore leading event ideas, tips for planning and executing them, and how you can replicate their impact for your own cause.

FAQs About Nonprofit Event Planning

  • What’s the best time of year to host a nonprofit event? Spring and fall are typically ideal for in-person events due to favorable weather and fewer conflicts with major holidays. However, timing should also align with your donor base’s availability and the nature of your event.
  • How much lead time should you plan for? For large events like galas or tournaments, begin fundraising event planning 6-12 months in advance. Smaller events may need 3-4 months of preparation. Always include buffer time for promotion and vendor coordination.
  • How do you know if your event was successful? Measure success by assessing a combination of financial, attendance, engagement (e.g., social shares or post-event surveys), and donor retention metrics following the event.
  • What’s the average cost to host an event? Costs vary widely by event type. Galas may cost tens of thousands, while digital events can be executed for under $1,000. Create a detailed budget that includes venue, marketing, food, software, and staff time.
  • What’s a hybrid event, and should I consider one? A hybrid event blends in-person and digital fundraising experiences. This format can expand your reach, improve accessibility, and mitigate risks tied to weather or illness-related cancellations. Many of these fundraising events are in-person but can be paired with digital components to maximize participation and fundraising success!

Best for Major Gift Fundraising: Gala Dinners

Gala dinners remain a staple for nonprofits across different niches, sizes, and sectors. Successful galas often combine formal dining with emotional storytelling and recognition of major donors. A well-executed gala elevates an organization’s brand and can become a yearly landmark event.

Pro-Tips for Making Your Gala Unforgettable:

  • Use a professional emcee or local celebrity. Their presence adds credibility and keeps the program engaging and on schedule.
  • Consider working with a professional. For more involved events like these, Orr Group suggests working with a fundraising event professional who can provide guidance on best practices and handle fundraising and production logistics to take the heavy lifting off your plate.
  • Segment invites to focus on major and recurring donors. Tailored messaging helps demonstrate appreciation and reinforces donor value.
  • Offer a matching challenge during the “fund-a-need” portion. This strategy can create urgency and significantly boost donor participation rates.

Best for Engaging Corporate Sponsors: Charity Golf Tournament

Charity golf tournaments combine relaxed socializing with competitive fun, making them ideal for cultivating relationships with mid-level and major donors. Since golfers tend to have a higher net worth than the average person, golf tournaments offer many opportunities to connect with affluent donors. Not only does this help individual fundraising outcomes, but it can also attract sponsors who want to make connections with lucrative potential clients.

Pro-tips for Making Your Charity Golf Tournament a Hole-in-One:

  • Offer tiered sponsorship packages for local businesses. Every business has different budgets for sponsorships, so offer a wide variety. Diverse sponsorship levels encourage broader participation and can help you build connections, especially with beloved local businesses.
  • Choose an entertaining theme. A themed event helps you stand out from other organizations and appeal to different audiences. Be creative when choosing themes while keeping your audience in mind—for instance, a tournament with a kiddie round would only work well for family-friendly events.
  • Plan extra side activities, like hole-in-one contests. Add-ons create additional revenue opportunities and keep attendees engaged throughout the event.
  • Provide golf-related swag bags and thank-you gifts to enhance the experience. According to GolfStatus’ guide to golf tournament gift ideas, themed swag can boost goodwill and leave a lasting impression.

Best for Extended Engagement: Long-Term Themed Campaigns

Not every event needs to be one-and-done. Themed fundraising campaigns (such as a “30 Days of Giving” or “Summer of Service”) that last multiple days or weeks can keep donors engaged longer and create multiple touchpoints, ultimately strengthening their investment in your cause.

Pro-tips for Running a Long-Term Campaign That Sticks:

  • Use email, SMS, and social media for cross-channel promotion. Coordinated messaging across platforms ensures consistent branding and broader reach.
  • Highlight different stories or sub-causes daily. This variety keeps content fresh and offers supporters multiple reasons to stay involved.
  • Add a gamification layer to the campaign. You’ll need to take extra steps to maintain momentum throughout a longer campaign. Friendly competition can keep donors engaged and motivate them to give more or more often. For instance, you might offer a donor leaderboards or goal thermometers that update in real time.

Best for Budget-Friendly Fundraising: Digital Events

Fundraising success isn’t limited to ballrooms and golf courses. Virtual events—from livestream telethons to online trivia nights—have become essential tools for nonprofits looking to reach wider audiences and lower logistical barriers. These digital gatherings also give organizations a chance to experiment with creative formats, whether it’s a virtual art auction or a panel of guest speakers sharing impact stories.

Pro-tips for Making Your Digital Event Feel Anything But Distant:

  • Evoke emotion whenever possible. It can be challenging to evoke emotions through a screen. Increase connection by hiring a high-energy host, highlighting pre-recorded mission marketing spots, and shouting out people you serve.
  • Open up a live chat or moderated Q&A. This interactive idea helps guests feel like they’re part of the action, not just watching from the sidelines.
  • Keep the momentum going post-event. After the event, repurpose your event content to secure easy wins for continued engagement. For example, slice up your footage into highlight reels and donor thank-you posts for social media.

Wrapping Up

Event-based fundraising remains vital for nonprofit visibility and revenue. As you start considering which events to offer, remember that each format offers lessons that any nonprofit can adopt. Regardless of the event theme, the most successful ones:

  • Align closely with the organization’s brand and audience
  • Use storytelling to resonate emotionally
  • Incorporate digital tools to improve efficiency and reach

By learning from standout event examples—whether digital, themed, or traditional—you can craft memorable experiences that resonate with donors and drive better fundraising outcomes for your mission.

Event Fundraising Just Got Easier: 5 Powerful Features of the Givergy Event App

Posted on by Jordan Morris

The lights are low, guests are arriving, and the buzz of your big fundraiser is building. You’re fielding questions about raffle tickets, sorting out seating hiccups, and keeping an eye on your auction. All while bouncing between the floor and a laptop in the corner.

Sound familiar? And a bit stressful? That’s why we built something better.

Introducing the newly updated Givergy Event App. Your new in-hand HQ for everything happening in the room. Designed with fundraisers in mind, it puts the power of real-time data, live updates, and smooth event control right in your pocket.

Whether you’re managing an auction, running a raffle, or keeping an eye on check-in, the Event App makes it easy to stay on top of it all. Here you’ll find five features designed to change the way you run events. But first…

What is a Fundraising Event App?

A fundraising event app is a mobile tool designed to streamline event management by giving organisers live access to everything from guest check-ins to bidding activity. Rather than relying on paper spreadsheets or stationary desktops, a fundraising app brings all the functionality of a fundraising platform directly to your phone or tablet. Meaning you can respond to issues on the fly and engage guests more easily.

Below are 5 features that make this possible.

  1. Sell Raffle Tickets on the Go

Running a raffle? Now you can sell tickets directly from your phone, wherever you are in the venue. No need for printed tickets or card machines. Just a few taps and you’re raising more.

  1. Track Guest Check-ins and View Table Layouts

Forget the paper lists and guesswork. The app lets you monitor guest arrivals, check who’s checked in, and access a clear, live table layout. That means you can resolve seating issues and keep things flowing without disrupting the night.

  1. Retract and Manage Bids Instantly

During the excitement of a silent auction mistakes can happen. Whether it’s a guest bidding too quickly or a number entered in error. With the Event App, you can view and retract live bids in real-time, ensuring a smooth and fair bidding experience without scrambling back to your admin hub.

  1. Simplify Checkout with Smart Payment Options

The Event App supports surcharge handling, donor tip options, and displays the last four digits of a donor’s card. This will make checkout more transparent and efficient for both you and your guests.

  1. Stay in the Loop with Real-Time Guest Activity(Coming Soon)

Want to see who’s bidding, donating, or checking in? The app gives you a live snapshot of guest behaviour and payment activity, so you can spot momentum, solve issues early, and seize fundraising opportunities as they arise.

Take Control and Get Started Today

On event night your attention is pulled in a hundred different directions, but The Givergy Event App puts everything you need in one place. Giving you the power to stay connected, keep things running smoothly, and create a seamless guest experience without the stress.

Our Event App is now live on the Apple App Store and Google Play ready to download and our team of fundraising experts are always happy to talk through how to best utilise the tech. So, if you’re ready to raise more, get in touch today to get started.

4 Exciting Digital Fundraising Trends To Embrace This Year

Posted on by Jordan Morris

The way you raise money for your organization is constantly evolving. Gone are the days of relying solely on traditional bake sales or high-end galas to achieve your funding goals (though these fun events definitely have a place in a well-rounded fundraising strategy!). Nowadays, the name of the game is digital fundraising.

Also referred to as online or virtual fundraising, digital fundraising uses online technology to raise money for a specific cause. According to Cornershop Creative, there are several benefits to embracing digital fundraising, such as saving money on traditional fundraising costs, getting a rapid response in times of crisis or extreme need, and expanding engagement beyond geographical borders.

If you’re ready to experience these benefits, you first need to understand the current digital fundraising trends that are turning donors’ heads and getting them excited about making a difference. Get started by reviewing our roundup of tried-and-true trends that you can use in 2025!

1. Mobile-First Fundraising

Mobile-first fundraising allows you to meet your donors where they’re at—their smartphones! After all, the Pew Research Center reports that 91% of Americans own a smartphone. Further, Americans spend an average of 5 hours and 16 minutes daily on their phones.

This is good news for your organization—if you can learn how to grab your supporters’ attention through mobile fundraising, you can connect with them regularly and raise more money and awareness for your work.

Here are some strategies to increase your chances of securing donations from smartphone users:

  • Optimize and maintain your donation page with mobile devices in mind. Your online donation page is where all the action happens with mobile-first fundraising, so ensure you’re prepared for mobile visitors. The page should be responsive, meaning it adjusts automatically to different screen sizes. Also, make sure the page loads quickly and elements like forms, buttons, and images are easy to navigate.
  • Design a text-to-give campaign. With this type of fundraiser, your organization sets up a mobile donation number and shares a special keyword with its supporters. When they text that keyword to the donation number, they’ll be prompted to follow a link to make a donation. Ensure the keyword you pick is easy to remember and type out. For instance, “Give4CancerResearch” is easier to remember than a long scramble of random numbers and letters.
  • Allow supporters to participate in events from their phones. Consider hosting virtual events that supporters can participate in from wherever they are. For example, with an auction, you can use online auction software to allow donors to bid from their mobile phones and notify them when they’ve been outbid. You can also use livestream technology to interact with mobile participants.

2. Matching Gifts

Many fundraisers find it challenging to balance the need to raise more money for their causes while being mindful of how often they ask donors to give. Donor fatigue is a real issue that can quickly become an insurmountable challenge for organizations that fail to find the right balance.

Matching gifts offers a creative—and lucrative—digital fundraising solution for organizations and donors alike. Through this form of corporate philanthropy, donors’ employers financially match donations donors make to your organization.

Here’s how the process works:

  1. A donor gives to your organization.
  2. The donor checks their corporate matching gift eligibility using a matching gifts database on your organization’s website.
  3. After confirming that their employer offers matching gifts, the donor fills out any necessary online forms provided by the database tool to kickstart the matching process.
  4. The donor’s employer reviews the forms and confirms the donation with the nonprofit.
  5. The company sends the nonprofit a donation.

Every company’s matching gift program will look a little different. Employers have different rules for what types of nonprofits they’ll match gifts for, the types of employees eligible to use the programs (for example, full-time employees versus part-time employees), and the ratio at which they match gifts. Most companies will match at a 1:1 or 2:1 ratio, but some will offer a 3:1 ratio!

Here’s an example to illustrate what matching gifts can do for your organization: Say Shayla, an employee at Deloitte, gives $50 to your nonprofit. She finds out she’s eligible for a 1:1 donation match and submits the required paperwork to the company. A few days later, your organization receives a check for $50 from Deloitte. The matched gift has essentially doubled the amount and impact of Shayla’s gift without requiring her to reach back into her wallet!

To take full advantage of matching gifts, you need to market them effectively. Create a page on your organization’s website that explains the process, and encourage donors to check their eligibility when you promote your digital fundraising campaigns. You can even shout out donors who take advantage of matching gifts on your blog to inspire others to do the same.

3. Recurring Giving Programs

A steady source of revenue is essential for sustainable, long-term success. This is best achieved by tapping into multiple streams of fundraising dollars all at once, and one of the most popular digital types is a recurring giving program.

With recurring giving programs, donors can opt into giving your organization a set amount of money each month. And though this typically means donors give a smaller amount of money each time they donate, that amount adds up over time. According to Double the Donation, the average monthly gift is $24, which results in an annual donation total of $288. This is actually more than the average one-time donation amount of $115!

To set up a recurring giving program, revisit your online donation page. Offer an option on the page to turn a one-time gift into a recurring gift. This will allow your donors to “set and forget” their donations so that they’re billed monthly and don’t have to take any further action.

Also, consider creating a recurring giving society to build a community around your program. You can offer recurring donors perks like exclusive newsletters or early access to event tickets, which will help them feel seen and valued for their consistent contributions.

From time to time, you should also check in with your recurring donors to ensure their giving details, such as payment information, contact information, and giving amounts, are current. This can serve as a great touchpoint for encouraging donors to level up their giving or just to say thank you for all their support!

4. AI-Powered Donor Engagement

By now, your organization has at least heard about the rise of artificial intelligence (AI) in nonprofit fundraising and marketing strategies. Or, maybe you’ve even tried out some popular AI tools like ChatGPT yourself! After all, research shows that nonprofits are embracing AI faster than for-profit organizations.

There’s no doubt that AI is here to stay, so whatever your level of adoption has been so far, consider strengthening your digital fundraising efforts by embracing it further. One of the best places to start is using AI for donor engagement.

Two types of AI can help you connect with your donors and pave the way for better fundraising results:

  • Generative AI, which creates original content, such as copy, images and video.
    • Examples: ChatGPT, which offers written responses to user prompts, and DALL-E, which can create original images based on user prompts
  • Predictive AI, which analyzes data and offers predictions or recommendations based on that data.
    • Examples: AI features in your CRM that allow for marketing automation or donor segmentation

Predictive AI tools can help you better understand who your donors are, what they value, and how best to reach out to them. Some tools can even recommend how big of a donation to ask for, when to ask for it, and how.

Generative AI tools are best for helping you shape your messaging, whether you need to write personalized fundraising appeals for a dozen major donors or create a series of Facebook posts for an upcoming fundraising event.

A word to the wise: While these AI tools offer nearly endless possibilities for improving your donor engagement strategies on a vast scale, proceed with care and apply a critical eye to any output an AI tool provides you with. You know your organization and its community best! Plus, the human touch is always going to be an important part of fundraising, even in digital spaces, and your donors deserve messages and experiences that feel personal and genuine.

Digital fundraising is the new frontier for any type of organization that relies on fundraising. And by staying up to date on digital fundraising trends like the ones described above, you can ensure that your future fundraising campaigns are primed to help you achieve your goals and build relationships with those who support you.

 

Top Fundraising Lessons from Steve Yastrow on ‘The Secret Guide To Fundraising’

Posted on by Jordan Morris

In this recent episode of The Secret Guide to Fundraising, Givergy’s Partner Team, Jasmin Peach and Serena D’Angelo sat down with Steve Yastrow—a renowned expert in relationship-driven fundraising and event strategy. Known for his compelling insights, Steve shares invaluable lessons on donor engagement, storytelling, and how to create truly unforgettable fundraising experiences. Below we break down the key findings from our conversation to help you raise more during your next fundraising campaign.

  1. The Power of Relationship-Driven Fundraising

Summary: Steve emphasized that successful fundraising isn’t just about asking for money—it’s about fostering meaningful relationships with donors.

Key Learnings:

  • Focus on building long-term connections rather than one-time transactions.
  • Personalize donor interactions based on their interests and past contributions.
  • Use storytelling to create emotional resonance and deepen donor engagement.
  1. Transforming Fundraising Events into Immersive Experiences

Summary: Events should go beyond just raising funds—they should inspire, entertain, and connect people to your cause in a lasting way.

Key Learnings:

  • Design events that emotionally connect attendees to the mission.
  • Incorporate elements of surprise and engagement, such as live testimonials or interactive experiences.
  • Ensure guests leave feeling inspired and eager to support beyond the event.

Givergy Tip: Check out our fundraising case studies to find inspiration for your next campaign!

 

  1. The Art of Persuasive Storytelling in Fundraising

Summary: Steve noted how compelling stories can drive donations more effectively than statistics alone.

Key Learnings:

  • Centre fundraising appeals around real-life impact stories. Use online tools to share these stories across each element of your campaign.
  • Keep narratives authentic, engaging, and emotionally compelling.
  • Train event speakers and fundraisers to communicate with passion and confidence.

 Givergy Tip: You can now embed videos across your fundraising website, from the homepage to the auction items, ensuring your communication is clear and constat whenever your supporters interact with the campaign.

  1. Leveraging Partnerships for Greater Fundraising Success

Summary: Collaboration with strategic partners can amplify an event’s reach and fundraising potential.

Key Learnings:

  • Identify corporate sponsors whose values align with the charity’s mission.
  • Offer meaningful engagement opportunities for partners, such as branded activations.
  • Use digital tools to showcase partner contributions and increase donor trust.
  1. The Future of Fundraising Events: Innovation & Adaptation

Summary: Fundraising is evolving, and organizations must stay agile to remain effective.

Key Learnings:

  • Embrace digital solutions like silent auctions and 50:50 prize draws.
  • Continuously analyze donor data to refine engagement strategies.
  • Stay ahead by experimenting with new event formats and fundraising approaches.

Want to Elevate Your Fundraising Events? Listen & Learn!

Steve Yastrow’s insights offer a game-changing perspective on fundraising events, donor engagement, and storytelling. Whether you’re an experienced fundraiser or just starting out, this episode is packed with actionable takeaways to help you create more meaningful and impactful fundraising campaigns.

🎧 Listen to the full podcast episode here.
🚀 Or talk to us about your fundraising ideas!

Unique Fundraising Ideas for Easter 2024

Posted on by Ben Crook

At Givergy, we love seasonal occasions because it’s the perfect opportunity to raise more! Easter is a joyous celebration for many people around the world. It’s a time to celebrate renewal, rebirth and new beginnings. It’s also a time to host various fundraising campaigns that can make a significant impact on different communities. You need unique and ‘fun’ fundraising ideas to stand out and attract donors if you want to elevate fundraising potential.

Below we have gathered some memorable ways to bring in essential donations at a time of year when people are looking to treat others and celebrate within communities. If any of these sound like something that your organisation could benefit from, contact our team now to get the eggs rolling! 

Why Is Easter A Good Time To Raise Money?

Easter is a widely celebrated holiday within the Christian calendar. It is a time when individuals often feel more inclined to give back and demonstrate acts of kindness and generosity. This spirit of giving can be leveraged to encourage people to donate to charitable causes or participate in fundraising events.

Easter is also a great time to connect with donors as it commonly represents a period when families and communities come together for meals, outings and other social activities. These gatherings create opportunities to promote your fundraising cause and generate awareness. By creating seasonal events, such as Easter gatherings, you can tap into the sense of community and bring people together in support of a common goal. By leveraging these factors, you can effectively raise money for your cause and make a positive impact on your organisation or the community you serve.

Givergy’s 2024 Easter Fundraising Ideas

Do you need more of a wiggle in your tail or crunch in your chocolate? Easter events are a great idea but will only be a huge success if you put extra time and attention into the planning phases. To assist you, we have come up with some playful ideas you can take inspiration from to throw some brilliant events.

Online Easter Basket Auction

Everyone loves an online auction, especially when it’s got a seasonal theme! We think an easter themed auction is a fantastic way to bring in more money as you can get truly creative with the auction items. Anything from Easter baskets to fancy celebration meals can all be tied into with the celebrations that traditionally take place at this time of year. 

The benefit of an online auction is also that you can keep overheads down whilst reaching a large audience and give you more fundraising potential overall. 

Bunny Fun Run or Walk

Live fundraising events can be used in many ways when it comes to seasonal occasions making them a fun way to engage donors. Why not try thinking outside of the box and holding an Easter-themed Bunny Fun Run or Walk event where participants dress up in bunny costumes and collect sponsors for each kilometer or mile they complete. Promote the event through social media and encourage participants to fundraise for a cause while enjoying a fun and active Easter-themed activity.

Family Easter Craft Day

Hosting a Family Easter Craft Day is a wonderful way to bring families together for a fun and creative celebration. You can use it as a way to create a positive emotional link to your cause as well as raising money. A great way to bring in donations is to consider hosting this as a ticketed event.

Easter Baking Competition

Something synonymous with Easter are sweet treats. By running an old-fashioned bake sale you can appeal to donors young and old. This could be virtual, using online retailers to support you, or part of a wider in-person occasion. You can get truly creative with this idea!

Choose Givergy For Seasonal Events

Do you love the idea of making the most of special occasions but lack the finesse to push things over the line? Don’t worry as the Givergy team is ready to support you. Whether you need help executing a planned event or want some brainpower from our fundraising experts, by working with us any need can be fulfilled. Please just get in touch!

Labor Day Fundraising Ideas for 2023

Posted on by Ella Jacques

Is there a better excuse than Labor Day to celebrate your patriotism with everything red, white, and blue? We think not!

With everyone feeling ready to celebrate and spirits high, it is the perfect opportunity to remind people about your fundraising cause. As the festivities approach, many individuals and organizations prepare to host events, while others plan to use this holiday to raise funds for their cause. That being said, organizing a fundraising event can be daunting, but it doesn’t have to be. 

We’ve compiled a list of five Labor Day fundraising ideas for 2023 that are engaging and creative, offering the perfect complement to ongoing celebrations.

Why should you use Labor Day as a fundraising opportunity?

Capitalize on the holiday spirit: One of the biggest advantages of using Labor Day as a fundraising opportunity is that people are still in a generous and giving mood despite summer coming to an end. They’re more likely to donate to a good cause and support organizations that align with their values. 

Focus on workers’ issues: Labor Day is all about celebrating the contributions of American workers to society and highlighting the challenges they face in today’s economy. This presents an opportunity for you to bring attention to the issues that matter to workers and their families, such as fair wages, healthcare, equal pay, and job security. If your nonprofit is focused on any labor-related causes, you should really maximize the holiday for your messaging.

Thank your donors and supporters: Finally, don’t forget to thank your donors and supporters for their contributions and support. Use Labor Day as a moment to express your gratitude and show how their donations are making a difference in the lives of workers and their families. This can help build long-term relationships with your donors and encourage them to continue supporting your cause in the future.

Top Fundraising Ideas for Labor Day:

  1. Create auctions showcasing the best USA-themed consignment items.

This could be either a live auction or a silent auction that is packed full to the brim with experiences, gifts and vacations that showcase the best the country has to offer. By having a clear theme, you are able to capitalize on the Labor day celebrations perfectly.

  1. Organize a Bake Sale or hold a BBQ

Baked goods always stay in style, be it any event or occasion. Labor Day is a great opportunity to bake and sell your homemade goodies for a good cause when people are looking for some good food to celebrate!

Aside from offering traditional bakery items, you can get creative and offer themed snacks or meals that are popular on Labor Day, such as barbecues, hot dogs, hamburgers, and desserts.

Nothing screams Labour Day more than a traditional barbecue if you are more interested in an outdoor event. Consider giving it an old-fashioned touch by serving meals in tin-foil plates and disposable cups to make it interesting. For dessert, serve apple pies or cupcakes with edible American flag images. To collect funds, charge a small fee per plate or simply ask for a donation.

  1. Host a mini-games tournament.

Everyone loves friendly competition, and there’s no better way to add life to your Labor Day party than by hosting a mini-games tournament. Consider including classics such as Twister, horseshoes, or cornhole, and award prizes to the winners. You can charge for entry or ask for a donation.

  1. Patriotic Karaoke. 

Karaoke is always a crowd-pleaser, and it’s even better when it’s patriotic. To add a fun twist, organize a karaoke competition where participants sing songs inspired by American history or culture. You can charge an entry fee, provide prizes for the winner, or take donations for your cause.

  1. Outdoor Movie Night.

Finish off your Labor Day party with a bang by hosting an outdoor movie night. Rent a projection screen, use a white wall, and display a patriotic movie such as “Independence Day” or “Captain America” to end the evening. Charge for admission or ask for donations.

Labor Day is a great opportunity to bond with family and celebrate the hardworking citizens of the country. However, you can use this day to make a difference by raising funds for a worthy cause. The ideas mentioned in this post will add excitement to your Labor Day party and help you collect funds. So go ahead, put on your thinking cap, and plan the perfect Labor Day party that will impress your guests and make a difference.

Givergy’s fundraising platform can support all your event needs. To find out more, contact us today.

How to Choose Auction Items for Fundraising Campaigns

Posted on by Ella Jacques

Charity auctions are a creative and effective way to raise funds for a worthy cause, but putting together a charity auction can be a daunting task, especially when it comes to choosing the right auction items. 

The items offered during an auction can be the determining factor in the success or failure of your campaign. Choosing the perfect items encourages attendees to bid generously and helps to maximise the amount raised. In this article, we’ll share some tips for selecting the best auction items that will attract bidders and generate funds for your cause.

Why is there pressure to choose the right auction items?

Every event, whether online or in-person, aims to raise as much money as possible. While people love participating in an auction, the right items must be available for everyone taking part in order to hit your fundraising goals.

This means you need to know your audience very well. Consider the people attending your charity auction and what kind of items would appeal to them. Are they wealthy, conservative, liberal, young, old, or a mix of all the above? Knowing your audience and their interests will help you create a list of potential items that will be most in demand. 

Factors such as price point, location, and availability of the item will all impact who is bidding for it. Would they prefer high-end luxury items like vacations and jewellery, or would they be more interested in sports memorabilia and other collectables? Knowing what your audience is interested in helps you narrow down your options and relieves the pressure of getting things right. You’re sure to get better results from your auction.

How many auction items should you include?

You should ensure that the number of items reflects your audience so that no time or money is wasted in raising money.

One of the most effective ways to make your charity auction more attractive is by offering unique items with a mix of everyday surprises. Some people will love the idea of bidding on a jet-setting experience, while others may just want dinner at a local restaurant.

The price range of your auction items is also important. You should offer items at different prices so everyone in the audience has something to bid on. Have a mix of high-end and affordable items to cater to all budgets. Remember that the price range of your items should also align with what your audience can afford. Consider the average income of the people attending your auction and offer items that fall into that range.

What data should be used to help you select the best items? 

One of the benefits of the Givergy package is that data supports your campaigns. This is because we believe effective campaign strategies should show in the numbers. 

Anything from your social media analytics to past-event information should be used to choose the best items. This might be more complex if you have never run an auction, but it’s not impossible. Instead, take a pragmatic approach to the selection, and you will be good to go!

This will also help you choose the lot starting prices and the number of the same lots.

How can you enhance auction item listings?

Choosing auction items is one thing, but ensuring they appeal to the audience is the next challenge. As previously mentioned, this is much easier when you select items based on your target audience. 

Our top tips for enhancing listings are as follows:

1. Use High-Quality Images

The first thing potential bidders will see when they come across your auction listing is the images of the item up for bid. Use high-quality images that show your item from various angles, highlighting its unique features. All Givergy auction items are provided with hi-res images to make the task easier!

2. Include Detailed Descriptions

In addition to visually compelling images, your auction listing should also come with a detailed description of the item. Be sure to include all information that potential bidders might want to know about the item, including its condition, dimensions, history, and provenance.

You should also use this as a chance to weave in storytelling and share your narrative.

3. Highlight the Value and Benefits of the Item

Auction listings should not only provide details of the item but also highlight its value and the benefits of owning it. Share information about its rarity or originality to help potential bidders understand its worth.

4. Leverage Social Media 

As you build your auction listing, don’t forget to leverage social media and email marketing to promote your items and encourage people to bid. Social media platforms such as Facebook, Twitter, and Instagram are excellent ways to reach a broader audience and generate buzz around your auction. 

What type of auction items does Givergy offer?

We know something about engaging the room with irresistible auction items. To achieve this, we have a dedicated team solely responsible for sourcing brilliant items and securing them at a great price. This means our clients have a diverse catalogue to select from with detailed information available for a strategic decision.

Our collection includes holidays, mini-breaks, experience days, dining sessions, art, sports memorabilia, and exclusive gifts from providers worldwide!

Are you ready to choose your next auction items?

Choosing the right charity auction items can seem daunting, but by following these tips, you are more likely to create a successful fundraising event. Remember to keep your audience in mind, seek out unique items, offer different price points, prioritise quality over quantity, and get creative. By doing so, you can turn your charity auction into a memorable and enjoyable experience that benefits your cause and community.

To find out more, contact us today.

Sealed Bidding

Posted on by Ella Jacques

Sealed bidding could be the answer to your fundraising prayers!

This method involves only showing the number of bids placed on an item, as opposed to the highest bid, helping to increase audience participation and encourage competitive bidding.

Throughout the auction our system will display the number of bids received on an item, but bidders won’t be aware who the highest bidder is. The idea is that bidder’s are encouraged to place their best bid first, however when a guest sees a lot of interest in an item they have also bid on, it encourages them to ‘up’ their bid, which they can do as many times as they want to!

Sealed bidding is particularly powerful when you have access to several of the same auction item (which is always the case when you include items from Givergy). Through a fully transparent and ethical process, we’re able to easily sell the same item to, for example, the top three bidders at the end of the event, meaning that your charity profit is instantly tripled. We are very upfront in our visuals that we may sell to the top X bidders if multiple items are available. We also recommend adding a sentence to the item description to be fully transparent.

We add visuals to the website, tablet and leaderboard to help explain to your guests how sealed bidding works, and recommend that your MC/host explains this at the start of the event. If you have booked an onside team, they will also explain sealed bidding to guests when they conduct table welcomes.

Why does sealed bidding raise more?

  • Our results show that guests participation increases by 9% when using sealed bidding at your event.
  • On average the charity profit is increased by up to 166% when using sealed bidding on your event.
  • When using sealed bidding and standard incremental bidding at the same event, items sold via sealed bidding raise 11% more than items sold via standard incremental bidding.


Example Media Page we will add to tablets and fundraising websites:

We Are Carbon Neutral

Posted on by Jordan Morris

We All Must Take Action:

We only have one planet that we can collectively call home. Yet IPCC Report after IPCC Report warns us that this planet, our home, is under grave threat of environmental breakdown unless we take serious, urgent, action to avoid it. In this context, each company and government have a responsibility to act rapidly to address the environmental crisis and reduce their carbon footprints.

We are determined to reduce our negative impact on the environment and have committed to integrating environmental performance into company decision making. This year, we have partnered with Climate Partner to radically reduce our environmental impact. Our partnership is ongoing and, in its infancy, but we are excited and determined to see how much positive environmental change we can affect!

What Have We Done So Far?

Famously, we value what we measure and thus the first step on our environmental journey has been to measure our carbon footprint. This process has highlighted to us exactly where our emissions come from and allowed us to develop a comprehensive plan to reduce them. Also from measuring, came an opportunity to accurately offset our carbon emissions. Although this is not a long-term solution for sustainability, we have funded projects that sequester carbon dioxide from the atmosphere in the Philippines as well as the global plastic bank project. Through this we have offset over 50,000kg of CO2, the equivalent of:

  • The yearly carbon sequestration of 3,681 Beech trees, or;
  • 142,885 km driven with a passenger in the car.

More information about the offsetting projects we are funding can be found here.

Reflection

Our first carbon footprint report explained to us that the electricity that powers our servers accounted for 54% of our total emissions. Immediately, this demonstrated the importance of having a proper carbon accounting system in place as switching to a 100% renewable energy provider is an extremely simple way to cut down one’s carbon footprint. We have now done this, meaning the servers that power our technology run on 100% renewables!

A full copy of our carbon footprint report can be found here.

Moving Forward:

Sustainability is an ongoing process that must always be actively pursued. We know that the actions we have taken so far signal the beginning of a journey and not the end. However, through a process of reflection and action we believe we can do our bit to reduce our impact on the environment. Each financial year we will produce a new carbon footprint report, with each being more comprehensive than the last. So, as we integrate sustainability into our decision making we can feel proud that we’re working hard to make ourselves more sustainable, and hopefully the sector slightly more sustainable as well.

If you want to see how are carbon neutral tech can help you fundraise more effectively, please click here.