After decades of chasing breaking news stories, award-winning TV journalist George Franco flipped the script in 2020—swapping the anchor desk for the auction stage to deliver a different kind of headline: Millions Raised for Good.

Now known far and wide as The “Good News” Auctioneer, George leads a high-energy fundraising mission that has helped schools, nonprofits, and foundations across the country break fundraising records and build brighter futures.

With his signature charm, powerful stage presence, and heart for service, George turns galas into game-changers—rallying crowds to give boldly and joyfully.

George is among the elite group of Benefit Auctioneer Specialists. The BAS designation is the ultimate level of expertise based on best practices and continuing education from the NAA, National Auction Association. Fewer than 3% of auctioneers nationwide hold the BAS designation.

From SEALKIDS to St. Jude the Apostle, Boys & Girls Clubs to Must Ministries, Ronald McDonald House to Waymark, GiGi’s Playhouse to Brother Rice Catholic High School—George and the Good News Auctioneers team have helped raise millions for causes that matter.

Before his life under the auction lights, George was a familiar face on FOX 5 Atlanta, where he brought viewers the latest headlines with integrity, warmth, and the occasional mic-drop moment. But even back then, his real passion was connecting people and sparking positive change.

His secret? It’s not just the fast-talking or the big bids—it’s how he makes every room feel like a family reunion with a purpose. George has oner particular mantra which sums up his approach; Maya Angelou said, “People will forget what you said…but they’ll never forget how you made them feel.”