4 Ways To Use Social Media For Smarter Fundraising

Posted by Jordan Morris, 2 April 2019

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Social media can be a great platform for fundraising. However, simply using social media isn’t a guarantee that you’ll be able to raise the money you need. If you want to increase your donation revenue and meet your fundraising goals, social media presence is key… but you have to leverage it the right way.

Smarter fundraising means using social media to engage with supporters and increase your visibility. It also requires being cognizant of the quality of your content! In order to do all of this, consider the following strategies:

  1. Explore peer-to-peer fundraising
  2. Leverage Facebook
  3. Navigate the other platforms
  4. Boost your campaigns

Are you ready to step up your social media strategy? Lets dive into these tried-and-true methods!

1) Explore peer-to-peer fundraising

As a powerful social giving tool, peer-to-peer fundraising campaigns can help many organizations raise much-needed money and expand their donor base. Peer-to-peer fundraising is when a nonprofit organization recruits volunteers to fundraise on their behalf. Qgiv offers a comprehensive guide to this giving method, and well break down the basics here.

This is how peer-to-peer fundraising works:

By taking advantage of peer-to-peer fundraising, you can raise a lot more money than in other campaigns because you’re humanizing the donation experience. By matching a familiar face to a cause, friends and family members of the volunteer fundraisers will be more likely to contribute. If its clear that the volunteer cares about the cause, then their friends and family likely will, too.

There are many peer-to-peer fundraising platforms out there, so be sure to do your research and choose the one best suited to you!

2) Leverage Facebook

Facebook is still a social media giant, especially among baby boomers and millennials. Lets walk through how to best leverage Facebook to further promote your nonprofit:

Many of these tactics can apply to other social media platforms, as well, but its important to remember the impact Facebook has had and will continue to have on online fundraising campaigns. Don’t underestimate the value of this platform!

3) Navigate the other platforms

According to Double the Donation, social media represents an important opportunity for nonprofits to engage with their communities and increase visibility online. Facebook is still a giant power when it comes to online fundraising, but its not the only option. Many users have gravitated toward Instagram, Twitter, Snapchat, and others to share and view content.

We wont lie: going viral is hard to do, and it depends almost entirely on luck. But, if you want to set yourself up to go viral, you have to put in the work and research. In order to successfully engage with supporters across all platforms, follow these general best practices:

Learning several social media platforms and determining which ones your audience is using is important. But once you know what platforms to leverage, you need to understand how to create high-quality content that is both engaging and compelling. Try out these practices and track how your level of engagement evolves!

4) Boost your campaigns

If you’re not paying to boost your campaigns, you could be missing out on a lot of engagement opportunities. Paying to boost your campaigns or articles on Facebook and Twitter, for instance, increases your chances of being shared, and social sharing is a valuable tool.

Boosting a campaign involves targeting your audience based on age, demographics, interests, etc., and then setting your budget and boost duration.

Whether you’re starting a t-shirt fundraising campaign or trying to find a rescue dog a home, its important to increase the chances of your post being shared. Here are a few things to keep in mind when boosting your campaigns on social media:

There are many marketing steps you can take when fundraising, and boosting your campaign is a great option to consider. Widen your audience and explore platforms where you can further promote your content.

If you’re not taking advantage of social media for smarter fundraising, you should be. Try out these strategies for yourself and increase your nonprofit’s success!

Guest blog by Abby Jarvis, Qgiv

Jordan Morris

Jordan Morris

About the Author

Jordan joined Givergy after studying Politics with International Relations at the University of York. He has over two years experience within the charity sector working as a face-to-face fundraiser and as a constituency campaigner. After experiencing the sector from within and knowing first-hand the impact digital solutions can make to fundraising strategies, Jordan is now dedicated to innovating the way charities fundraise to ensure they maximise returns from every fundraising campaign.