Author: Ben Crook

Its no secret that sourcing perfect auction items can be a challenge, and investing time and effort into acquiring your items is crucial to the success of your auction. After all, its one of the most important elements of a fundraising event and can dramatically impact the amount you raise for your incredible cause.

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An effective use of social media can be the biggest driving force behind inspiring giving. Social media has become one of the single most important tools that are available to businesses, and are especially important to charities and third-party organisations who highly value interaction and engagement with donors. Techcrunch highlights that Facebook has over 2 billion monthly active users, Instagram 700 million, and Twitter over 328 million. The incredibly wide reach that these tools can provide you, along with the ability to target, monitor, and track advertising to a detailed demographic of your choosing, can be the make or break factor of fundraising success. Failure to effectively implement and manage these social channels, can have a huge detrimental effect on the ability to market yourself as a modern fundraising platform.

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Continue reading “7 Easy Fundraising Ideas For Religious Organisations”

Hootsuite have finally answered our social media marketing prayers with the ability to compose and schedule Instagram posts from your desktop or the app. This tool will improve time efficiency and enables you to be more strategic with your Instagram campaigns. We’ve created a handy checklist to ensure you are getting the most out of Instagram, which has over 800 million monthly active users.

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Every year, the world experiences new technological breakthroughs with more effective and efficient ways of completing daily tasks and new ways to overcome challenges. It is crucial that the charity sector is able to keep up with the fast-paced environment we live in, utilising the power of digital fundraising and the vast social media world, or it risks falling behind the curve. When fundraising, an effective implementation of technology can not only be the catalyst for increased donor retention and an overall improved user experience, but it can also be the driving force behind improved engagement and interactivity that will ultimately help raise more for your incredible cause.

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Amazon Alexa, Google Home, Apple Home Pod? It doesn’t take a genius to know voice search has finally announced itself on the big stage and has been active for over a year in households across the globe. This begs the question, is your fundraising activity ready for voice search? Have you implemented voice search in your fundraising campaign or integrated it in any shape or form throughout your charity or business? Will voice search leave your business in the dark and will this affect your traffic?

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