Examples of Nonprofit Fundraising Events + Best Practices

Imagine a local literacy nonprofit struggling to fund its after-school programs. Grant applications are drying up, and the board is hesitant about dipping further into reserves. But instead of scaling back, the staff organizes a community “Books & Brews” night at a neighborhood brewery. They invite a local author, host a book raffle to generate more revenue, line up book-themed trivia, and sell personalized bookmarks made by the kids they serve.

The result? A packed house, new monthly donors, strengthened connections between supporters and the kids they serve, and enough raised to fund their programs for the next quarter.

Nonprofit fundraising events do more than fill temporary budget needs—they energize your base, elevate your mission, and create touchpoints that turn one-time donors into loyal advocates. In this guide, we’ll explore leading event ideas, tips for planning and executing them, and how you can replicate their impact for your own cause.

FAQs About Nonprofit Event Planning

• What’s the best time of year to host a nonprofit event? Spring and fall are typically ideal for in-person events due to favorable weather and fewer conflicts with major holidays. However, timing should also align with your donor base’s availability and the nature of your event.
• How much lead time should you plan for? For large events like galas or tournaments, begin fundraising event planning 6-12 months in advance. Smaller events may need 3-4 months of preparation. Always include buffer time for promotion and vendor coordination.
• How do you know if your event was successful? Measure success by assessing a combination of financial, attendance, engagement (e.g., social shares or post-event surveys), and donor retention metrics following the event.
• What’s the average cost to host an event? Costs vary widely by event type. Galas may cost tens of thousands, while digital events can be executed for under $1,000. Create a detailed budget that includes venue, marketing, food, software, and staff time.
• What’s a hybrid event, and should I consider one? A hybrid event blends in-person and digital fundraising experiences. This format can expand your reach, improve accessibility, and mitigate risks tied to weather or illness-related cancellations. Many of these fundraising events are in-person but can be paired with digital components to maximize participation and fundraising success!

Best for Major Gift Fundraising: Gala Dinners

Gala dinners remain a staple for nonprofits across different niches, sizes, and sectors. Successful galas often combine formal dining with emotional storytelling and recognition of major donors. A well-executed gala elevates an organization’s brand and can become a yearly landmark event.

Pro-Tips for Making Your Gala Unforgettable:

• Use a professional emcee or local celebrity. Their presence adds credibility and keeps the program engaging and on schedule.
• Consider working with a professional. For more involved events like these, Orr Group suggests working with a fundraising event professional who can provide guidance on best practices and handle fundraising and production logistics to take the heavy lifting off your plate.
• Segment invites to focus on major and recurring donors. Tailored messaging helps demonstrate appreciation and reinforces donor value.
• Offer a matching challenge during the “fund-a-need” portion. This strategy can create urgency and significantly boost donor participation rates.

Best for Engaging Corporate Sponsors: Charity Golf Tournament

Charity golf tournaments combine relaxed socializing with competitive fun, making them ideal for cultivating relationships with mid-level and major donors. Since golfers tend to have a higher net worth than the average person, golf tournaments offer many opportunities to connect with affluent donors. Not only does this help individual fundraising outcomes, but it can also attract sponsors who want to make connections with lucrative potential clients.

Pro-tips for Making Your Charity Golf Tournament a Hole-in-One:

• Offer tiered sponsorship packages for local businesses. Every business has different budgets for sponsorships, so offer a wide variety. Diverse sponsorship levels encourage broader participation and can help you build connections, especially with beloved local businesses.
• Choose an entertaining theme. A themed event helps you stand out from other organizations and appeal to different audiences. Be creative when choosing themes while keeping your audience in mind—for instance, a tournament with a kiddie round would only work well for family-friendly events.
• Plan extra side activities, like hole-in-one contests. Add-ons create additional revenue opportunities and keep attendees engaged throughout the event.
• Provide golf-related swag bags and thank-you gifts to enhance the experience. According to GolfStatus’ guide to golf tournament gift ideas, themed swag can boost goodwill and leave a lasting impression.

Best for Extended Engagement: Long-Term Themed Campaigns

Not every event needs to be one-and-done. Themed fundraising campaigns (such as a “30 Days of Giving” or “Summer of Service”) that last multiple days or weeks can keep donors engaged longer and create multiple touchpoints, ultimately strengthening their investment in your cause.

Pro-tips for Running a Long-Term Campaign That Sticks:

• Use email, SMS, and social media for cross-channel promotion. Coordinated messaging across platforms ensures consistent branding and broader reach.
• Highlight different stories or sub-causes daily. This variety keeps content fresh and offers supporters multiple reasons to stay involved.
• Add a gamification layer to the campaign. You’ll need to take extra steps to maintain momentum throughout a longer campaign. Friendly competition can keep donors engaged and motivate them to give more or more often. For instance, you might offer a donor leaderboards or goal thermometers that update in real time.

Best for Budget-Friendly Fundraising: Digital Events

Fundraising success isn’t limited to ballrooms and golf courses. Virtual events—from livestream telethons to online trivia nights—have become essential tools for nonprofits looking to reach wider audiences and lower logistical barriers. These digital gatherings also give organizations a chance to experiment with creative formats, whether it’s a virtual art auction or a panel of guest speakers sharing impact stories.

Pro-tips for Making Your Digital Event Feel Anything But Distant:

• Evoke emotion whenever possible. It can be challenging to evoke emotions through a screen. Increase connection by hiring a high-energy host, highlighting pre-recorded mission marketing spots, and shouting out people you serve.
• Open up a live chat or moderated Q&A. This interactive idea helps guests feel like they’re part of the action, not just watching from the sidelines.
• Keep the momentum going post-event. After the event, repurpose your event content to secure easy wins for continued engagement. For example, slice up your footage into highlight reels and donor thank-you posts for social media.

Wrapping Up

Event-based fundraising remains vital for nonprofit visibility and revenue. As you start considering which events to offer, remember that each format offers lessons that any nonprofit can adopt. Regardless of the event theme, the most successful ones:

• Align closely with the organization’s brand and audience
• Use storytelling to resonate emotionally
• Incorporate digital tools to improve efficiency and reach

By learning from standout event examples—whether digital, themed, or traditional—you can craft memorable experiences that resonate with donors and drive better fundraising outcomes for your mission.