7 Steps to Raising More on Giving Tuesday with Online Fundraising

A Global Day of Giving and a Golden Opportunity for Fundraisers

Every year, the Tuesday after Black Friday marks a powerful shift from consumerism to generosity. Giving Tuesday has become one of the biggest fundraising moments worldwide, uniting millions of people to support causes they care about.

For charities and nonprofits, it offers an incredible opportunity to engage supporters, attract new donors, and strengthen year-end giving. Yet with so many campaigns running at once, standing out takes more than enthusiasm. Success depends on preparation, creativity, and the right tools.

That is where Givergy can make the difference. Whether you are planning your first Giving Tuesday campaign or refreshing an existing one, Givergy’s online fundraising platform helps you connect with donors, drive engagement, and turn generosity into measurable impact.

Step 1: Set Clear Goals and Tell a Compelling Story

Before launching your campaign, decide what success will look like. Are you aiming to raise a specific amount, attract new supporters, or fund a particular project?

Specific, measurable goals help focus your campaign and motivate donors. For example, “Raise £10,000 to fund 500 school meals by midnight” is far more engaging than “Raise funds for our cause.”

Next, tell a story that resonates emotionally. Use real examples, images, or short videos to help people see the difference their donation will make.

On Givergy, you can build a campaign page that reflects your story, includes powerful visuals, and sets a clear fundraising target that donors can rally behind.

Step 2: Focus on Digital Channels

Giving Tuesday is a digital-first movement. Social media, mobile giving, and online donation platforms are where donors are most active.

An online fundraising platform like Givergy provides everything you need to make giving easy and engaging:

• Professionally branded campaign pages for desktop and mobile
• Secure and fast payment options
• Real-time donation tracking and progress updates
• The ability to add interactive features such as online auctions, raffles, and pledges

Digital campaigns make giving accessible and help create a sense of momentum. When donors can see the results of their contributions in real time, they are more likely to stay involved and share your campaign with others.

Step 3: Plan Ahead – The Five-Week Build-Up

Successful Giving Tuesday campaigns do not happen overnight. Starting five weeks before the event gives you time to prepare, test, and promote your campaign effectively.

Here’s a simple five-week roadmap:

• Build your campaign page: Use Givergy’s platform to design a branded, mobile-friendly page that clearly explains your cause.
• Create your content: Prepare social posts, emails, graphics, and videos to build anticipation.
• Engage your supporters: Let your network know that something exciting is coming. Encourage ambassadors and volunteers to help spread the word.
• Test your systems: Check that your donation forms, links, and thank-you messages are working perfectly.
• Secure a matching fund: A pledge to match donations on the day can significantly increase engagement.

During this time, explore Givergy’s full toolkit, including features for hybrid events, ticketing, or silent auctions, to expand your campaign’s potential.

Step 4: Make the Most of Giving Tuesday

When Giving Tuesday arrives, visibility and energy are key.

Start the day with a strong social post or email announcement that captures attention. Throughout the day, share progress updates, stories from beneficiaries, and donor acknowledgements. Short videos or live posts are particularly effective at keeping audiences engaged.

Update your supporters regularly to show how close you are to your goal. Real-time donation thermometers, leaderboards, and social proof can all inspire last-minute contributions.

Givergy’s live dashboards allow you to track donations as they come in, identify trends, and adjust your messaging to make the most of every hour.

Step 5: Add Interactive Experiences

Giving Tuesday is not just about donating; it is about participation. Make your campaign more dynamic by introducing interactive elements such as:

• An online auction or raffle powered by Givergy
• A leaderboard highlighting top donors or fundraising teams
• Peer-to-peer fundraising, allowing supporters to raise money on your behalf
• Live updates to keep donors engaged and excited

These features create a sense of community and friendly competition, helping your campaign gain traction and reach new audiences.

Step 6: Follow Up and Keep the Momentum Going

Once Giving Tuesday has passed, take time to thank your donors and report back on the results.

Send personalised thank-you messages and share how the funds will be used. Transparency builds trust and strengthens donor relationships. Post-campaign updates on social media or via email also keep your organisation front of mind.

Giving Tuesday can be a launchpad for your Christmas or year-end fundraising efforts. Use your campaign data to segment new and existing donors, identify those who gave for the first time, and invite them to stay involved.

Givergy’s reporting tools make it easy to track donor behaviour and manage follow-ups efficiently.

Step 7: Why Givergy Is the Right Platform for Giving Tuesday and Beyond

Thousands of fundraisers across the globe use Givergy to power their campaigns, not just for Giving Tuesday but throughout the year.

Here’s what they value most:

• Simple setup: Create branded, engaging campaign pages in minutes.
• Flexible tools: Combine donations, ticketing, auctions, raffles, and pledges in one place.
• Mobile-friendly design: Encourage giving on the go.
• Live analytics: Monitor progress and donor engagement in real time.
• Expert support: Our team is here to help you plan, launch, and optimise your campaign.

Givergy helps fundraisers deliver campaigns that inspire generosity, increase participation, and maximise impact.

Get Ready for Giving Tuesday 2025

Giving Tuesday 2025 falls on 2 December, and preparation starts now. The earlier you begin, the stronger your results will be.

Whether you represent a small community organisation or a national charity, combining a thoughtful strategy with digital fundraising tools can transform your impact.

This year, make your Giving Tuesday campaign simple, engaging, and effective with Givergy at the centre of your success.

Start your Giving Tuesday journey today: Book a Givergy demo or contact our team to begin planning your campaign.