The Women’s Foundation raised over HK$500,000

Who

The Women’s Foundation (TWF) is a leading non-profit organisation dedicated to improving the lives of women and girls in Hong Kong. Through groundbreaking research, innovative community programs, and strategic advocacy, TWF focuses on challenging gender stereotypes, empowering women in poverty, and increasing the number of women in leadership and decision-making roles.

What

For its 2025 International Women’s Day Lunch, TWF designed a focused fundraising event centered on the power of direct giving. Moving beyond traditional auctions, the event leveraged a streamlined, technology-powered donation drive to support five critical funding streams:

• General Donations
• Girls Go Tech Programme
• Empowering Marginalised Women
• Young Allies Programme
• Campaigns & Advocacy

How

TWF, a long-term user of Givergy’s technology, partnered with The Fundraising Agency (TFA) to execute a seamless and highly engaging strategy:

A dedicated, branded fundraising website curated by TFA featured a unified donations page, making it simple for supporters to select and contribute to the cause that resonated most with them.

TFA Co-Founder and professional Fundraising Host Peyami Kalyoncu co-hosted the pivotal event alongside TWF ambassadors who took the stage for the “Power Pledge” moment. His expert guidance, clear calls-to-action, and ability to energise the room were critical to the moment’s success.

The cutting-edge Givergy platform displayed live donor leaderboards on screen, fostering a sense of community, healthy competition, and transparent momentum that encouraged increased giving.

TFA’s Signature Event Package, including a Dedicated Project Manager and onsite event team, ensured the technology and fundraising strategy were perfectly integrated into the event’s run-of-show.

Result

Despite a challenging economic climate affecting donor behaviour, the IWD Lunch 2025 was a resounding success. The targeted “Power Pledge” moment, powered by technology and expert hosting, raised over HK$500,000. This achievement not only met but exceeded its target, providing crucial funds to advance TWF’s mission and demonstrating the efficacy of a well-executed, donation-focused event.

Top Tip: “Never underestimate the impact of a professional Fundraising Host. While technology facilitates giving, a host humanises the cause and compels action. An expert host like those provided by TFA does more than announce; they strategically guide the audience, articulate the ‘why’ behind the need, create emotional connection, and expertly build momentum during critical moments like a ‘Power Pledge.’ They transform a transactional donation process into an inspiring, shared experience, directly translating audience empathy into record-breaking financial support. This specialised skill set is often the single biggest factor in exceeding fundraising targets.”