SSAFA - The Armed Forces Charity


SSAFA, the Armed Forces charity is a trusted source of support for serving personnel, veterans and their families in their time of need. In 2022 their trained teams of volunteers and employees helped more than 59,000 people, including veterans, serving personnel (regulars and reserves) and their families.

Since 1885 SSAFA has provided welfare and wellbeing assistance that is tailored to our Armed Forces community. SSAFA know about the unique demands of service life, whether in the UK or overseas, and continue to meet the demand for support to enable the entire Armed Forces family to thrive.


SSAFA has been the official charity partner of the Ex-Forces in Business Awards since 2019, the world’s largest celebration of ex-military in second careers – recognising the value veterans add to businesses as well as the employers that support the transition of servicemen and women. The Ex- Forces in Business Awards directly support SSAFA through various event proceedings including generous donations and silent auctions. The event has raised more than £210,000 for SSAFA.

Due to the corporate setting of these awards, a Silent Auction was chosen for this live event. It worked well as it meant more people could participate without the live-event proceedings being affected. It also allows an element of storytelling to be used, which is essential for this worthy cause.

The award ceremony had a live host and multiple speakers, allowing many references to the Silent Auction items. Givergy provided tablets so that everyone in the room could donate easily. Georgia Kay, Senior Special Events Officer, commented that the tablets worked well as a donation tool as people love interacting with something tactile. It also makes people more likely to participate if the tool is right before them.


SSAFA felt that the Pledge page worked well as it was simple to update, easy for donors to use, and allowed a great amount of storytelling. This feature also allows people to find the links to the main charity site more easily should they wish to support in other ways.

Access to back-end data also worked well for this charity as it has provided lots of post-event learning that can be taken forward and used for future events.


The charity was thrilled with the support from Givergy, which is what we like to hear!

They felt the team was welcoming and the system was easy to use. Thanks to our client success manager and support team, a resolution to any queries was quickly received, and this strong level of support continued to the team that was assisting on the evening of the event.



A total of £14,655 was raised which the charity were very happy with! This came bang on target and means that they now have the data needed to elevate future fundraising efforts.

“I am so happy with the service that we received before, during, and after the event. Everything about Givergy is hassle-free and the communication is brilliant. This is a great partnership and we feel confident in the support that we receive.It’s a win-win for us!”.

Georgia Kay - Senior Special Events Officer

Please get in touch if you’d like to discuss your next fundraising event or online fundraising campaign. We’d love to hear from you!