{"id":6351,"date":"2021-06-15T16:33:23","date_gmt":"2021-06-15T15:33:23","guid":{"rendered":"https:\/\/www.www.givergy.com\/?p=6351"},"modified":"2025-08-29T12:31:19","modified_gmt":"2025-08-29T12:31:19","slug":"part-2-how-to-be-confident-in-your-digital-strategy","status":"publish","type":"post","link":"https:\/\/www.givergy.com\/us\/blog\/part-2-how-to-be-confident-in-your-digital-strategy\/","title":{"rendered":"Part 2: How To Be Confident In Your Digital Strategy"},"content":{"rendered":"<p>We kicked off a recent blog series exploring the skills gap within the charity sector and digital world in our May blog \u2013\u00a0<span style=\"color: #993366;\"><a style=\"color: #993366;\" href=\"..\/..\/blog\/the-digital-gap-what-you-need-to-know\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Digital Gap \u2013 What You Need to Know<\/a><\/span>. This month, we\u2019re taking a closer look at how to be confident in your digital strategy.<\/p>\r\n<h2><span style=\"color: #bc0a7f;\">The Importance of a Digital Strategy<\/span><\/h2>\r\n<p>An effective digital strategy helps non-profits expand their reach, develop a captivating story, and achieve their fundraising goals. Emphasizing a digital presence will enhance your fundraising potential and improve your supporter experience Despite the evident benefits of a comprehensive digital strategy, over 51% of UK charities confess they don\u2019t have any kind of digital strategy in place.\u00a0<\/p>\r\n<p>I\u2019ve recently been tasked with developing our case studies portfolio and one example springs to mind. Little Kids Rock proves the importance of a digital strategy by exceeding its initial target of $25,000, raising over $100,000 using digital fundraising technology. You can read more about it\u00a0<a href=\"https:\/\/www.www.givergy.com\/uk\/wp-content\/uploads\/sites\/34\/2021\/06\/givergy_little-kids-rock-case-study_2021_v2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993366;\">here<\/span>.<\/a><\/p>\r\n<h2><span style=\"color: #bc0a7f;\">Take The Leap<\/span><\/h2>\r\n<p>Creating an effective digital strategy begins by having the confidence to try something new. In this report, 66% of UK charities rate their digital skills as low. When you consider non-profits\u2019 tight budgets and resources, you understand why so many do not feel confident taking a risk and investing in new digital technologies.<\/p>\r\n<p>However, we\u2019ve seen time and time again if your organization is willing to take that initial jump, tremendous results will follow. For example, Georgia\u2019s\u00a0<a href=\"https:\/\/www.www.givergy.com\/uk\/wp-content\/uploads\/sites\/34\/2021\/06\/givergy_ln-rotary-case-study_2021_v4.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993366;\">Lanier Forsyth Rotary Club<\/span><\/a>\u00a0recently adopted online ticketing for the first time during their annual event, Down and Derby. Their audience was accustomed to receiving traditional paper tickets as a souvenir from the event. With this in mind, there was some reluctance to embrace a digital alternative.<\/p>\r\n<p>However, the Rotary Club combated the possible issue by providing their supporters with a glossy postcard that included event details and a QR code linking to Givergy\u2019s online ticketing platform on one side, and photos of past events on the other. In order to access the event, supporters still had to buy an online ticket but those who attended could keep the postcard as a token of the night. Additionally, because the postcard was not the actual ticket, the organization was able to mass-distribute them, further spreading the word of the event. The event ended with 450 guests attending compared to the 300 expected.<\/p>\r\n<h2><span style=\"color: #bc0a7f;\">The Proof Is In The Results<\/span><\/h2>\r\n<p>Just this one example proves how overcoming the fear of trying something new can lead to a better experience and greater results. Your newfound success, in turn, breeds confidence in your ability to adapt to digital. It\u2019s time to stop questioning the benefit of a digital strategy and begin building one \u2013 which, by the way, is much more enjoyable!<\/p>\r\n<h2><span style=\"color: #bc0a7f;\">Next Up<\/span><\/h2>\r\n<p>As part of our Digital Gap series, our next instalment will take a closer look at the best ways to utilise your online network to increase interest in your events. Make sure to stay tuned and check out our\u00a0<a href=\"..\/..\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #993366;\">previous blogs<\/span><\/a>\u00a0and recorded<a href=\"..\/..\/podcasts\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0<span style=\"color: #993366;\">webinars<\/span><\/a>\u00a0for additional resources.\u00a0<\/p>\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 31px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>We kicked off a recent blog series exploring the skills gap within the charity sector and digital world in our May blog \u2013\u00a0The Digital Gap \u2013 What You Need to Know. This month, we\u2019re taking a closer look at how to be confident in your digital strategy. The Importance of a Digital Strategy An effective [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[248],"tags":[],"class_list":["post-6351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising-advice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Be Confident in Your Digital Strategy | Givergy<\/title>\n<meta name=\"description\" content=\"Explore our new blog series on the charity sector\u2019s skills gap and digital strategy. 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