{"id":5938,"date":"2020-05-01T14:16:04","date_gmt":"2020-05-01T13:16:04","guid":{"rendered":"https:\/\/www.www.givergy.com\/?p=5938"},"modified":"2025-08-29T12:34:48","modified_gmt":"2025-08-29T12:34:48","slug":"ground-control-to-colonel-tom","status":"publish","type":"post","link":"https:\/\/www.givergy.com\/us\/blog\/ground-control-to-colonel-tom\/","title":{"rendered":"Ground Control to Colonel Tom"},"content":{"rendered":"<p>Well. That just happened!<\/p>\n<p>The amazing story of a now 100-year-old WW2 veteran who by the simplest of messages raised over \u00a332 million (and counting) for the NHS, is now a household name and gave us all in the Giving Sector something to think about.<\/p>\n<p>Colonel Tom\u2019s message was highly visible, simple and transparent. It gave people a route to\u00a0giving, to support the action of one man, but\u00a0crucially at the very same time allowing us all to feel involved. Technology was the medium that united a WW2 veteran&#8217;s actions with these incredible results. His voluntary message was unassuming but direct. He did it (brilliantly) and technology delivered it.<\/p>\n<p>Once again we have learnt individuals and society want to help, and we are\u00a0seeing this all\u00a0the time in both small ways; paying for a nurses petrol, and big; switching a production line from hoovers to ventilators.<\/p>\n<p>But what really is at the core of the incredible things people are doing to help each other?<\/p>\n<p>When the feeling of\u00a0giving\u00a0is stripped right back to its philanthropic roots, it is about individuals within a complex society believing that they can make a difference, that they can help. That the power of their individual\u00a0giving\u00a0is going to be counted.<\/p>\n<p>This thought, along with various others, made me re-consider many things. The techniques we use here at Givergy are all essential to help our clients maximise funds raised:<\/p>\n<ul>\n<li>Online fundraising platforms<\/li>\n<li>Auctions<\/li>\n<li>Direct donations<\/li>\n<li>Raffles<\/li>\n<\/ul>\n<p>But above all, now is an opportune time to consider what we are saying and what we are asking. Strip back\u00a0your message\u00a0to the fundamentals, and see how it will change. Perhaps now is the time to have a good look at expressing your brand in the aftermath of this terrible pandemic. Examine the cause and effect of crisis\u00a0<strong>giving\u00a0<\/strong>and how you can use this\u00a0positively to reset your business plan for 2020\/21\/22. These are uncertain times but we can all adapt and learn from them. Technology has been the fundamental connective infrastructure during this crisis and it shows just how important it\u00a0will be in the future.<\/p>\n<p>Congratulations Colonel Tom from all the employees at <a href=\"https:\/\/www.www.givergy.com\/uk\/fundraise\/?lang=uk\">Givergy<\/a><\/p>\n<p>Julian Sykes<\/p>\n<p>CEO &#8211; Givergy<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well. That just happened! The amazing story of a now 100-year-old WW2 veteran who by the simplest of messages raised over \u00a332 million (and counting) for the NHS, is now a household name and gave us all in the Giving Sector something to think about. Colonel Tom\u2019s message was highly visible, simple and transparent. It [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":9125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[195,196,197],"class_list":["post-5938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-fundraising","tag-fundraising-online","tag-fundraising-success"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ground Control to Colonel Tom: A Tribute | Givergy Blog<\/title>\n<meta name=\"description\" content=\"The amazing story of a now 100-year-old WW2 veteran who by the simplest of messages raised over \u00a332 million (and counting) for the NHS\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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