{"id":24976,"date":"2022-07-08T09:01:57","date_gmt":"2022-07-08T08:01:57","guid":{"rendered":"https:\/\/www.www.givergy.com\/?p=24976"},"modified":"2025-08-29T12:24:12","modified_gmt":"2025-08-29T12:24:12","slug":"how-to-run-an-online-fundraising-event-definitive-guide","status":"publish","type":"post","link":"https:\/\/www.givergy.com\/us\/blog\/how-to-run-an-online-fundraising-event-definitive-guide\/","title":{"rendered":"How to Run an Online Fundraising Event: Definitive Guide"},"content":{"rendered":"\r\n<p>Fundraising is no simple task. Ask anyone who has been part of a fundraising committee or event. It takes a lot of organization and preparation. It\u2019s hard enough to come up with an idea for how you\u2019re going to raise funds, but let that be the end of it. With our definitive guide on how to run an <a href=\"https:\/\/www.www.givergy.com\/us\/fundraising\/online-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">online fundraising<\/a> event, you can wave goodbye to the rest of the stress.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Have a read, prepare yourself, and get back to the enjoyment of fundraising.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">What are Online Fundraising Events?<\/h2>\r\n\r\n\r\n\r\n<p>Traditional fundraising has always been popular, there\u2019s nothing quite like running a bake sale or a carnival in the name of a good cause. However, there is more demand than ever for online fundraising events. In recent years, the barriers that come along with traditional fundraising have become too much for smaller budgets and success is difficult.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>An online fundraising event is, as you may have guessed, online. But what does that mean? Well, it allows you to run multiple formats of fundraising, it might be in the form of an online class, a demonstration, performance or something more interactive such as bidding auctions.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>There is no \u2018normality\u2019 to online fundraising events. That\u2019s why they\u2019re so popular. There are fewer restrictions on location, budgets and of course the volunteers who give up their time. In fact, let us walk you through some of the benefits of hosting online fundraising events.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Pros of hosting Online Fundraising Events<\/h2>\r\n\r\n\r\n\r\n<p>If you\u2019re a little dubious as to why you should opt for an online fundraising event instead of one in person, then you should keep on reading. Afterwards, we know you\u2019ll be wondering why you didn\u2019t make the switch sooner.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Less stress and simple procedures<\/h2>\r\n\r\n\r\n\r\n<p>When you move to <a href=\"https:\/\/www.www.givergy.com\/us\/fundraising\/online-fundraising\/\">online fundraising<\/a>, you immediately remove the need for a lot of technical logistics that involve several different people. There\u2019s no land or building to rent, so you don\u2019t need to deal with the owner, scheduling their staff to operate bars, organizing security for the event or even paying for cleaners to clear up afterwards. There is none of that. Just click a button to turn on an event and another button to close it.<\/p>\r\n\r\n\r\n\r\n<p>Your entire process for setting up the event is much easier. Plus you save a lot of money. No building to rent or staff to pay for means you can keep more profits in your pockets. Do you see how much easier your life could be by hosting an online event?<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">No restrictions on invitations<\/h2>\r\n\r\n\r\n\r\n<p>Inevitably, the more people you invite to a fundraising event, the more money you can raise. Which is great unless you have a capacity limit. But what are the capacity limits online? There aren\u2019t any! Invite as many people as you can. Use all your powers via your database, social media and supporters to get the word out there. And once signed up, see here for more details about our <a href=\"https:\/\/www.www.givergy.com\/us\/fundraising\/guest-messaging\/\" target=\"_blank\" rel=\"noreferrer noopener\">guest messaging<\/a> option so you can communicate clearly and effectively on the fundraising campaign.<\/p>\r\n\r\n\r\n\r\n<p>Note &#8211; if you\u2019re running a <a href=\"https:\/\/www.www.givergy.com\/us\/fundraising\/virtual-gala-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual gala <\/a>with a live host, it\u2019s important to be aware that there will be some sort of limitations to invitations online, but it all depends on what type of server you\u2019re hosting on. Most platforms will be able to give you an indication for how many people can log in at once, but much like your \u2018unlimited calls and texts\u2019 mobile phone plan, you will really struggle to reach the limit, so you won\u2019t notice the difference.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Getting that all-important data<\/h2>\r\n\r\n\r\n\r\n<p>One thing that can be difficult to know with in-person fundraising events, is why they were or were not a success. As much as you may ask for reviews, you\u2019re less likely to receive them if they need to be jotted down while people are trying to enjoy themselves at your event.<\/p>\r\n\r\n\r\n\r\n<p>The benefit of an online fundraising event is that you aren\u2019t just relying on reviews. During the event you can evaluate what is and isn\u2019t working, making adjustments as you raise money, maximizing profits. Plus, the processes are all automated so that funds are received, receipts are given, and data can be safely stored in a secure database.<\/p>\r\n\r\n\r\n\r\n<p><strong>What you need<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Like any fundraising event, you will need a few things to get you started. Don\u2019t worry, the list is nowhere near as long as you\u2019d expect and can all be done in less than an afternoon. Take a look.<\/p>\r\n\r\n\r\n\r\n<p><strong>A reset on your ideas<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Fundraising online looks different to fundraising in person. You\u2019ll need to amend your ideas of carnival games, bake sales and raffles to an online format. Be prepared to think big. Getting a fresh perspective on fundraising ideas is essential.<\/p>\r\n\r\n\r\n\r\n<p>Remember you are not limited by numbers &#8211; so if you\u2019re setting up an online fantasy football league, don\u2019t limit yourself to just 10 teams in a league, you can have as many as you want! There\u2019s no promotion and relegation in the virtual world so invite as many teams as you\u2019d like.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>While events like silent auctions in person take a lot of manpower and various teams such as catering and security to get going, you don\u2019t need them online. Instead put your resources into online advertising, promotions and searching for the best items to sell.<\/p>\r\n\r\n\r\n\r\n<p><strong>A supportive team<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Some aspects of online vs offline fundraising are extremely different, but this one is the same. You will always need a supportive team around you. Not necessarily the same team, mind you. Even if you\u2019re a one-person-band for this fundraising event, you can do it with just some support for your idea. Services like Givergy help provide all the technical work so you just need to bring your idea to the discussion table.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Of course, for charities to set up online fundraising events there are a whole host of people that need to be involved in order to approve an event. Luckily though, it\u2019s all involved in the set up. As soon as that idea is signed off, the process can be simple again through the use of platforms like Givergy.<\/p>\r\n\r\n\r\n\r\n<p><strong>A target you can all agree on<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Perhaps one of the hardest and most difficult things to agree on before an event is a target. You know the fantastic cause you\u2019re raising funds for, but how much will you raise? Your initial instinct might be \u2018as much as possible\u2019 but studies show that this isn\u2019t always a strong marketing technique.<\/p>\r\n\r\n\r\n\r\n<p>By focusing on a target, those who are donating will know what they\u2019re to aim for and it will help boost their donation. If you say \u2018we\u2019re happy to receive anything\u2019 more often than not you will receive a minimum. If you state that you\u2019re still $1,000 away from your target, people will push their donation to match the urgency of the target. As much as people love to give money to a good cause, don\u2019t expect them to give more than the minimum. Just make sure the minimum is a good amount for your charity. Take a look at our <a href=\"https:\/\/www.www.givergy.com\/us\/fundraising\/pledging\/\" target=\"_blank\" rel=\"noreferrer noopener\">donation<\/a> options for more advice on this.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Step by step &#8211; how to run your online fundraising event<\/h2>\r\n\r\n\r\n\r\n<p><strong>Spread the word<\/strong><\/p>\r\n\r\n\r\n\r\n<p>The absolute first step you need to consider is how you\u2019re going to promote your event. There\u2019s no location involved so you won\u2019t be able to put up posters in hallways. However, you have the power of online communities.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Facebook groups are incredibly powerful, especially when trying to raise funds for a good cause in the local community. Everywhere has a local group these days, it might be a \u2018Mums in Westport\u2019 or \u2018The Chit Chat of Huntingdon\u2019 or even a \u2018What\u2019s On in Raleigh\u2019. Join these groups and post as much as you can about your event (following the group rules of course). This is free advertising and it\u2019s a great way to invite new people.<\/p>\r\n\r\n\r\n\r\n<p>Of course, spreading the word to your contact list is far easier. Sending invites and links via email, text and even using your social media pages. It\u2019s all very simple to do and it\u2019s free, you just need to put in the time to make it happen.<\/p>\r\n\r\n\r\n\r\n<p><strong>Set up the event using your platform<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Whatever platform you go with, you will need to set it up and plan ahead. Think about timings. How long do you want to run for? will each segment last? Who will speak when? What instructions will be explained to your supporters and how?the audience? In addition, what will be your fundraising activities? An auction, raffle, donations only?<\/p>\r\n\r\n\r\n\r\n<p>Making these types of decisions can happen at a later date but most of the time they occur when you\u2019ve decided on what type of event you want to host.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>Enjoy your event and send out your thanks<\/strong><\/p>\r\n\r\n\r\n\r\n<p>If you\u2019ve done all the planning possible, running the campaign event itself will be smooth sailing. Of course, every good planner will have a contingency for if something goes wrong but that&#8217;s the beauty of hosting online virtual fundraisers &#8211; other than a loss of connection to the server (incredibly rare)signal, there isn\u2019t much that can go wrong.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Givergy can help you run your Online Fundraising Event<\/h2>\r\n\r\n\r\n\r\n<p>Here at Givergy, we provide an award-winning fundraising platform that helps you raise more for your event or live auction.<br \/><br \/>Take a look at some of our services including <a href=\"https:\/\/www.www.givergy.com\/us\/fundraising\/live-fundraising-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">live fundraising events<\/a>, <a href=\"https:\/\/www.www.givergy.com\/us\/fundraising\/live-auctions\/\" target=\"_blank\" rel=\"noreferrer noopener\">live auctions<\/a> and <a href=\"https:\/\/www.www.givergy.com\/us\/fundraising\/payment-processing\/\" target=\"_blank\" rel=\"noreferrer noopener\">payment options<\/a>.\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Fundraising is no simple task. Ask anyone who has been part of a fundraising committee or event. It takes a lot of organization and preparation. It\u2019s hard enough to come up with an idea for how you\u2019re going to raise funds, but let that be the end of it. With our definitive guide on how [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":24977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[322],"tags":[],"class_list":["post-24976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auction-items"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Run an Online Fundraising Event | Givergy<\/title>\n<meta name=\"description\" content=\"Here at Givergy, we provide an award-winning fundraising platform that helps you raise more for your event or live auction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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