{"id":75513,"date":"2019-10-17T00:00:00","date_gmt":"2019-10-17T00:00:00","guid":{"rendered":"https:\/\/www.givergy.com\/blog\/cost-effectively-increase-donations-at-your-next-fundraising-event\/"},"modified":"2025-09-17T11:18:04","modified_gmt":"2025-09-17T11:18:04","slug":"cost-effectively-increase-donations-at-your-next-fundraising-event","status":"publish","type":"post","link":"https:\/\/www.givergy.com\/uk\/blog\/cost-effectively-increase-donations-at-your-next-fundraising-event\/","title":{"rendered":"Cost Effectively Increase Donations At Your Next Fundraising Event!"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"color: #5e6871;\">Significantly increase donations at your next fundraising event by creating a competitive environment and feeding real time data to your MC or auctioneer, the combination of these two elements will play a key role in helping you hit your fundraising target!<\/span><\/p>\r\n<p><!--more--><\/p>\r\n<p style=\"font-size: 15px;\"><span style=\"color: #5e6871;\"><strong>Do your research<\/strong><\/span><\/p>\r\n<p><span style=\"color: #5e6871;\">According to Harry Santa-Ollala, MC and Fundraising Consultant, typically 75% of attendees haven&#8217;t paid to be at your event. Therefore, its paramount to analyse your guest demographic, if you understand who they are, it will be easier to pinpoint what&#8217;s going to motivate them to donate. For instance, if the majority of your demographic are young professionals, source auction items and experiences that will directly appeal to them.<\/span><\/p>\r\n<p><span style=\"color: #5e6871;\">If you&#8217;ve hosted similar events in the past, take the time to analyse data from those events and discover where in the fundraising narrative there were spikes in donations. This will give you a strong indication of when to strategically ask for donations during the evening as well as highlighting lulls which you could potentially eliminate with the advice below!<\/span><\/p>\r\n<p><span style=\"color: #5e6871;\"><strong>Hire an effective MC<\/strong><\/span><\/p>\r\n<p><span style=\"color: #5e6871;\">Here are a few qualities you should look for in an MC:<\/span><\/p>\r\n<p><span style=\"color: #5e6871;\">&#8211; Willingness to invest time in understanding what makes your particular guest demographic tick and create activities\/initiatives to suit them<\/span><\/p>\r\n<p><span style=\"color: #5e6871;\">&#8211; A bubbly yet sharp persona to captivate and engage guests<\/span><\/p>\r\n<p><span style=\"color: #5e6871;\">&#8211; A willingness to stick to the plan<\/span><\/p>\r\n<p><span style=\"color: #5e6871;\">&#8211; Familiar with the silent auction and pledging technology being utilized<\/span><\/p>\r\n<p><span style=\"color: #5e6871;\"><strong>Make your ask tangible <\/strong><\/span><\/p>\r\n<p><span style=\"color: #5e6871;\">If the majority of your guests are middle aged couples, ask them to donate the amount they would typically spend on a meal in a nice restaurant, this strategy has been proven over and over again to increase participation.<\/span><\/p>\r\n<p><span style=\"color: #5e6871;\">In addition, If 90% of your guests have donated, announce this fact and thank your donors for their participation, this announcement is likely to influence the remaining 10% to donate too.<\/span><\/p>\r\n<p><span style=\"color: #5e6871;\"><strong>Display a goal and challenge guests to reach it<\/strong><\/span><\/p>\r\n<p><span style=\"color: #5e6871;\">Make the goal realistic and encourage each table to work together as a team, this will provoke those who haven&#8217;t parted with any money to get involved. You can motivate tables to work together by launching a competition &#8220;the table who pledge the most as a team will win a bottle of champagne&#8221;.<\/span><\/p>\r\n<p><span style=\"color: #5e6871;\">Would you like further details on the advice above? Watch the webinar recording below or <a style=\"color: #5e6871;\" href=\"..\/..\/about-us\/contact-us\/\" target=\"_blank\" rel=\"noopener\">contact us,<\/a> we&#8217;d love to hear from you!<\/span><\/p>\r\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=3YFuBqO2Zxw\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8905\" src=\"https:\/\/www.www.givergy.com\/wp-content\/uploads\/2018\/07\/056cd572-5045-4689-baae-1395b29b8984.png\" alt=\"watch recording\" width=\"211\" height=\"44\" \/><\/a><\/p>\r\n<p><span style=\"letter-spacing: 0.95px; background-color: transparent;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-056cd572-5045-4689-baae-1395b29b8984\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-056cd572-5045-4689-baae-1395b29b8984\" class=\"hs-cta-node hs-cta-056cd572-5045-4689-baae-1395b29b8984\"><!-- [if lte IE 8]&gt;\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<div id=\"hs-cta-ie-element\"><\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n&lt;![endif]--><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/span><\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Significantly increase donations at your next fundraising event by creating a competitive environment and feeding real time data to your MC or auctioneer, the combination of these two elements will play a key role in helping you hit your fundraising target!<\/p>\n","protected":false},"author":4,"featured_media":63200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-75513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cost Effectively Increase 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