{"id":74214,"date":"2022-11-11T10:05:56","date_gmt":"2022-11-11T10:05:56","guid":{"rendered":"https:\/\/www.givergy.com\/blog\/year-end-giving\/"},"modified":"2025-08-29T12:21:35","modified_gmt":"2025-08-29T12:21:35","slug":"year-end-giving","status":"publish","type":"post","link":"https:\/\/www.givergy.com\/uk\/blog\/year-end-giving\/","title":{"rendered":"Year End Giving"},"content":{"rendered":"\r\n

People are generous, festive and jolly during the most wonderful time of the year. But for fundraisers, it can be extremely tiring and stressful if not well-thought-out and planned. That\u2019s why we\u2019ve created this ultimate guide so you don\u2019t need to panic about getting all your ducks in a row before the year ends.<\/p>\r\n\r\n\r\n\r\n

It\u2019s time to target your fundraising efforts<\/h2>\r\n\r\n\r\n\r\n

As we\u2019ve already mentioned, people tend to be increasingly generous at the end of the year. It\u2019s the time for giving to those less fortunate. For us, as fundraisers, it\u2019s time for us to maximize that generosity and make the most of everything at our disposal. 17% of donations worldwide happen in the last month of the year. Would you like to see your donations increase by 17%? We thought so!<\/p>\r\n\r\n\r\n\r\n

Take a look at who is already donating to you. Are they male, female, over 40 or under 40? Do they live in State or are they international? By analyzing who is already donating to you, you\u2019ll be able to discover who is the perfect target for this time of year.<\/p>\r\n\r\n\r\n\r\n

By targeting an audience with bespoke information you increase the chances of them donating. It might be stroking their ego by telling them what a hero they are, it might be speaking to their kinder side by telling them how much good their money will do. It could even be an exchange: when they donate they get something of no monetary amount. It could be a personalized GIF or cartoon drawing of their profile picture. It might be an event going on in their favorite part of town that they\u2019re always checking in to online. The deeper you dig with your data the more opportunities you will have to target.<\/p>\r\n\r\n\r\n\r\n

Start your fundraising early<\/h2>\r\n\r\n\r\n\r\n

We know that typically the festive season is a week or two at the end of December, but let\u2019s be honest, people are putting up their decorations in November these days! Don\u2019t hesitate on a good idea. If you have something you want to do for your fundraising campaign, start it now! It\u2019s like a good diet, don\u2019t wait around for Monday, any day is as good as the rest.<\/p>\r\n\r\n\r\n\r\n

By starting early, we understand there may be some fear of running out of ideas. However, research shows that that isn\u2019t true. The more fundraising we do, the more events inspire us and therefore the more ideas we generate. All that happens is that you get fun new ideas to test after your original plan of fundraising events ends.<\/p>\r\n\r\n\r\n\r\n

Remember that while some of your fundraisings might be a single event, you can transform others into a series. You can go carol singing each Sunday for a month. Have a #DonateWednesday book club where everyone who is part of a book club donates $1 to the cause. You might have a running total of a target to hit by New Year\u2019s Eve and the promotion you share features the running total.<\/p>\r\n\r\n\r\n\r\n

Reach out to your existing audience<\/h2>\r\n\r\n\r\n\r\n

Part of the efforts you should go to during your end-of-year giving is to reach out to your existing audience. No matter how you have engaged with your donors in the past, let them know they are appreciated. Thank them for their previous donation, let them know the good it is doing and then encourage them to make another. You\u2019ll be surprised how many people will happily donate again, just because it\u2019s the festive season.<\/p>\r\n\r\n\r\n\r\n

Remain stress-free with technology<\/h2>\r\n\r\n\r\n\r\n

It all sounds like a lot of effort doesn\u2019t it? Extra events, more promotions, increasing donations, it\u2019s been a long tiring year anyway, the last thing you have in you is to increase your efforts by 17%. But what if we said that you don\u2019t need to do all that heavy lifting? There\u2019s so much technology these days that can help you in your fundraising efforts, if you\u2019re not already using it then now is the time.\u00a0<\/p>\r\n\r\n\r\n\r\n

Here are just a few ways that fundraising technology platforms like Givergy<\/a> can help with your year end giving:<\/p>\r\n\r\n\r\n\r\n