Heart & Stroke Foundation of BC & Yukon raised $352,000

Who

For close to 70 years, Heart & Stroke has been dedicated to fighting heart disease and stroke. Their work has saved thousands of lives and improved the lives of millions of others.

What

The annual Heart & Stroke Gala had been an in-person event for 14 years but in 2020 and 2021, the Foundation had to pivot to a virtual platform due to pandemic restrictions. In 2021, the event featured great music and inspiring stories to deliver a fun and engaging experience for the audience. with a goal to raise $400,000 in support of four amazing heart and stroke researchers in B.C.

How

Based on Givergy’s recommendation, Heart & Stroke reduced the virtual program to 55 minutes to keep their audience captivated. Heart & Stroke was able to seamlessly integrate the Givergy auction and donation platform into the run of the show so that it was simple for donors to bid or donate, whilst enjoying the musical entertainment.

Result

The Heart & Stroke Gala 2021 raised an incredible $352,000, or 88 per cent of the goal of $400,000! For more information, visit: heartandstrokegala.ca

Top Tip: “It’s important to consider how to engage your audience virtually, as compared to in-person. Focusing on the length of the show and being intentional about getting impactful speakers is key. For the auction, offering items at a variety of price points makes it more engaging and accessible to a wider audience.”