{"id":75069,"date":"2021-02-16T19:38:47","date_gmt":"2021-02-16T19:38:47","guid":{"rendered":"https:\/\/www.givergy.com\/blog\/12-steps-for-using-social-media-to-promote-your-online-fundraising-campaign\/"},"modified":"2025-08-29T12:32:18","modified_gmt":"2025-08-29T12:32:18","slug":"12-steps-for-using-social-media-to-promote-your-online-fundraising-campaign","status":"publish","type":"post","link":"https:\/\/www.givergy.com\/hk\/blog\/12-steps-for-using-social-media-to-promote-your-online-fundraising-campaign\/","title":{"rendered":"12 Steps For Using Social Media To Promote Your Online Fundraising Campaign!"},"content":{"rendered":"

One of the best ways to spread the word about your online fundraising campaign or virtual gala is by using social media. Below is a <\/span>step-by-step guide to help you plan your social media strategy from start to finish!<\/span><\/p>\n

Step 1. Determine a Schedule<\/h2>\n

As you begin planning your fundraising campaign, identify key dates that you\u2019ll want to share on social media, such as your save the date, announcement, deadline, and countdown dates \u2013 1 month, 1 week, 3 days away, etc.<\/span><\/p>\n

Once you have those dates marked down, begin planning what each day\u2019s posts will look like and set internal deadlines for deliverables.<\/span><\/p>\n

Step 2. Select & Update Your Platforms<\/h2>\n

Look at Facebook, Instagram, Twitter, and LinkedIn, and find out where you have the largest following and highest engagement rate. You will still use all platforms to promote, however it is beneficial to know where you should primarily focus. While reviewing each platform, also check to make sure everything is up to date \u2013 about sections, FAQs, logos, branding, etc.\u00a0<\/span><\/p>\n

Step 3. Prepare Your Content<\/h2>\n

Your ultimate goal here is to create content people will engage with. Make a list of all the assets you will need, including graphics for posts, Facebook event covers, Instagram stories, and more. Click here to download our social graphics spec sheet.<\/a><\/span><\/p>\n

Step 4. Create a Facebook Event<\/h2>\n

Encourage people to \u201cRSVP\u201d and invite their friends to your Facebook event. Be specific about the campaign or virtual gala details and put your ticket link where people can easily see it.<\/span><\/p>\n

Step 5. Enlist Supporters & Influencers<\/h2>\n

Make a list of contacts who will help spread the word about your fundraising campaign \u2013 employees, supporters, celebrities, etc. Once it\u2019s time to announce, reach out to your list with a few graphic options, suggested copy, and a clear call to action. Ask people to tag you and use your fundraising campaign\u2019s designated hashtag, so you can engage with their posts.<\/span><\/p>\n

Step 6. Use Tools<\/h2>\n

Take advantage of these tools to create, schedule, and manage content!<\/span><\/p>\n