{"id":74193,"date":"2022-11-16T10:07:09","date_gmt":"2022-11-16T10:07:09","guid":{"rendered":"https:\/\/www.givergy.com\/blog\/giving-tuesday\/"},"modified":"2025-08-29T12:21:22","modified_gmt":"2025-08-29T12:21:22","slug":"giving-tuesday","status":"publish","type":"post","link":"https:\/\/www.givergy.com\/hk\/blog\/giving-tuesday\/","title":{"rendered":"Giving Tuesday"},"content":{"rendered":"\r\n

If you\u2019re involved in fundraising already, you know one of the biggest days of the year is nearly here. Giving Tuesday – it\u2019s happening Tuesday 29th November. Combined with a feel-good holiday like Thanksgiving in the USA, it\u2019s the best time of year to start shouting about your cause. This year, it\u2019s the 10th anniversary of Giving Tuesday, so there will be even more buzz about it than usual. One idea that springs to mind is \u2018donate $10 for the 10th Giving Tuesday\u2019… perhaps that will help boost your fundraiser to the right amount.<\/p>\r\n\r\n\r\n\r\n

What is Giving Tuesday?<\/h2>\r\n\r\n\r\n\r\n

It\u2019s an opportunity for people to give back to charities and organizations they believe in by donating their time or money, but it\u2019s also a chance for fundraisers to share why people should donate to their cause. It\u2019s seen huge social success over the years using the hashtag #GivingTuesday so be sure to add this to any material you use to promote yourself. A number of people celebrate generously and it is a day that encourages people to spread the word and participate in Giving Tuesday. This national day, the Tuesday after Thanksgiving, helps kick off the holiday season.<\/p>\r\n\r\n\r\n\r\n

Get organized with Giving Tuesday<\/h2>\r\n\r\n\r\n\r\n

Now, it\u2019s important to understand that just because there is a lot of hype surrounding Giving Tuesday it doesn\u2019t mean everyone will come flocking to your donation page just because you mention it once or twice. If there\u2019s a lot of noise around a topic, you need to be one of the people shouting as simple talking isn\u2019t going to get you heard.<\/p>\r\n\r\n\r\n\r\n

So get prepared. When are you going to post on social media? What times are best to reach people in community groups online? Does your email list respond best in the morning or the evening? If you\u2019re going to host an event on\u00a0 Giving Tuesday, make sure it\u2019s at a time when you can maximize your audience:after work or at lunchtime (make it a long lunchtime, not just one hour). Plan out your entire day and the launch process! Give teasers about what\u2019s to come.\u00a0<\/p>\r\n\r\n\r\n\r\n

Create a unique campaign for Giving Tuesday<\/h2>\r\n\r\n\r\n\r\n

Remember when we said you need to stand out from the noise that\u2019s being created on Giving Tuesday? Well, your campaign is the key to that. No matter what you\u2019re raising money for, you need to do something special for Giving Tuesday. There will be plenty of organizations announcing something crazy, and launching huge campaigns so this isn\u2019t something you want to rush. Get the team together, sit down, and really think this one through.<\/p>\r\n\r\n\r\n\r\n

If you\u2019re struggling in the creativity department, start by thinking about who you are and what you stand for. If you\u2019re a football team, then why not look at hosting a charity game? If you\u2019re a community programme for feeding the hungry, why not look at having a huge cookout? Perhaps you\u2019re trying to raise money for the homeless, so why not do a big sponsored campout? Remember, peer to peer fundraising is a powerful tool – use it. If you\u2019re unsure, check out our peer-to-peer fundraising article<\/a>.<\/p>\r\n\r\n\r\n\r\n

Set yourself up for success<\/h2>\r\n\r\n\r\n\r\n

Whether you\u2019re running a silent auction<\/a>, raffle<\/a> or bake sale<\/a>, you want to be prepared to receive donations in advance of Giving Tuesday. This means getting organized with your online donation page. As we mentioned, you may look at encouraging peer-to-peer fundraising – in which case get your fundraisers to set up their page in advance too.<\/p>\r\n\r\n\r\n\r\n

On your online page, explain what you\u2019re doing and why you\u2019re doing it but more importantly, what people need to do to get involved. Everything needs to have a call to action and it needs to be clear. If you\u2019re hosting a cookout, tell people to \u2018buy a ticket\u2019. If you\u2019re doing a camp out get people to \u2018sign up to take part\u2019. If it\u2019s a bake sale, ask people to \u2018donate a cake\u2019 or \u2018come hungry\u2019. One call to action per message. Make it simple and clear. While it\u2019s important to tell people why you\u2019re doing it, it\u2019s more important to tell them what you want them to do.<\/p>\r\n\r\n\r\n\r\n

This time of year is incredibly charitable. Many people are in the festive mood for donating, so telling someone they\u2019re doing something great by donating isn\u2019t new information. \u2018Donate to the homeless because they need somewhere to sleep, it\u2019s cold, it\u2019s the right thing to do\u2019… Nobody needs to be convinced that helping someone in need is the right thing to do. What they need to know is how to do it, so be direct. \u2018Donate $10 to the homeless by clicking this link\u2019. Of course, some of your marketing material will need to include persuasive language, but don\u2019t underestimate the importance of the call to action and how obvious it needs to be to your reader.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

If you\u2019re involved in fundraising already, you know one of the biggest days of the year is nearly here. Giving Tuesday – it\u2019s happening Tuesday 29th November. Combined with a feel-good holiday like Thanksgiving in the USA, it\u2019s the best time of year to start shouting about your cause. This year, it\u2019s the 10th anniversary […]<\/p>\n","protected":false},"author":4,"featured_media":64463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-74193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCreate a Unique Campaign for Giving Tuesday 2022 - Givergy<\/title>\n<meta name=\"description\" content=\"No matter what you\u2019re raising money for, you need to do something special for Giving Tuesday. 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