{"id":73063,"date":"2025-02-14T16:51:56","date_gmt":"2025-02-14T16:51:56","guid":{"rendered":"https:\/\/www.givergy.com\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/"},"modified":"2025-09-20T09:55:58","modified_gmt":"2025-09-20T09:55:58","slug":"8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch","status":"publish","type":"post","link":"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/","title":{"rendered":"8 Top Fundraising Secrets from Cure Cancer Australia&#8217;s CEO Nikki Kinloch"},"content":{"rendered":"<p>In one of our earlier episodes of <em>The Secret Guide to Fundraising<\/em>, we had the privilege of speaking with <a href=\"https:\/\/www.linkedin.com\/in\/nikkikinloch\/?originalSubdomain=au\" target=\"_blank\" rel=\"noopener\">Nicky Kinlock<\/a>, the CEO of <a href=\"https:\/\/www.curecancer.com.au\/\" target=\"_blank\" rel=\"noopener\">Cure Cancer Australia<\/a>. Since stepping into her role in 2018, she has driven extraordinary growth, with new donor numbers increasing by 158% and repeat donors surging by 441%. With her background in business and fintech, she has transformed traditional charity operations through innovative, forward-thinking strategies that have paved the way for fundraising success. Below, we break down her key learnings into top fundraising tips for anyone looking to achieve fundraising success and grow their fundraising efforts.<\/p>\n<ol>\n<li><strong> Embrace Adaptability and Pilot New Ideas Gradually<\/strong><\/li>\n<\/ol>\n<p><em>&#8220;If you have an organisation that&#8217;s not set up for big change, then just do it in small steps. Progress is progress, full stop.&#8221;<\/em><\/p>\n<p>In a constantly shifting environment, the ability to adapt is crucial for fundraising success. Nicky stresses that when introducing new initiatives, it\u2019s essential to start small, learn from each pilot, and then scale up gradually. This approach not only minimizes risks but also helps you fine-tune your strategies based on real-world feedback. By controlling costs and managing uncertainty, you create a solid foundation for growing fundraising efforts.<\/p>\n<p>This top fundraising tip\u2014starting with small, manageable pilots\u2014has been instrumental in nurturing innovative projects while ensuring that the charity remains agile and responsive to change.<\/p>\n<ol start=\"2\">\n<li><strong> Cultivate a Fintech Mindset in a Traditional Setting<\/strong><\/li>\n<\/ol>\n<p><em>&#8220;I always now say that I work for a 57-year-old charity, but we have got a fintech mindset.&#8221;<\/em><\/p>\n<p>Even in a longstanding charity, adopting a fintech mindset can revolutionize your approach to fundraising. Nicky\u2019s ability to challenge conventional methods by integrating modern, technology-driven strategies has been a game changer. This fresh perspective attracts new donors and injects energy into the organization, making it easier to achieve fundraising success.<\/p>\n<p>By embracing innovation, you set the stage for growing fundraising efforts that keep pace with evolving donor expectations and digital trends.<\/p>\n<ol start=\"3\">\n<li><strong> Expand Your Reach to Diverse Communities<\/strong><\/li>\n<\/ol>\n<p><em>&#8220;Cancer doesn&#8217;t discriminate, and neither do we.&#8221;<\/em><\/p>\n<p>Reaching out to diverse communities is essential for maximizing fundraising success. Nicky emphasized that a charity\u2019s mission should be inclusive, extending beyond major cities to embrace regional and rural donors. With a nationwide approach, organizations can engage supporters from every corner, ensuring that the benefits of their work reach all affected communities.<\/p>\n<p>This approach not only broadens your donor base but also reinforces the idea that fundraising efforts must be as diverse as the communities they serve, driving long-term growth.<\/p>\n<ol start=\"4\">\n<li><strong> Leverage New Channels and Let Data Guide Your Strategy<\/strong><\/li>\n<\/ol>\n<p><em>&#8220;Something that we are doing\u2014and will continue to do\u2014is to be data-led. Listen to your customers, read the data, and let it guide your decisions.&#8221;<\/em><\/p>\n<p>Innovation in fundraising extends far beyond traditional events. Nicky\u2019s success includes tapping into emerging channels such as gaming and streaming, platforms that allow charities to reach audiences that were previously untapped. Alongside embracing new channels, letting data drive your decisions is critical for optimizing campaigns. By analyzing donor behaviour, open rates, and engagement metrics, you can continuously refine your strategy for growing fundraising success.<\/p>\n<p>This combined approach is a top fundraising tip for anyone looking to integrate modern technology and analytics into their fundraising strategies.<\/p>\n<p>Top Tip<a href=\"https:\/\/spotifycreators-web.app.link\/e\/tlGFtAFuGQb\" target=\"_blank\" rel=\"noopener\">: Listen to Cure Cancer AU\u2019s former head of Gaming and Streaming on how the organisation started raising money from gaming.<\/a><\/p>\n<ol start=\"5\">\n<li><strong> Build a Supportive Board and Collaborative Team<\/strong><\/li>\n<\/ol>\n<p><em>&#8220;I was very lucky. The board said, &#8216;Yes, this is what we want. We want innovation.'&#8221;<\/em><\/p>\n<p>No charity can achieve fundraising success without the right support network. Nicky attributes much of her accomplishments to a board that embraces innovation and a team that is willing to disrupt established norms. When your organization\u2019s leadership and team are aligned with a forward-thinking vision, even the most ambitious projects become attainable.<\/p>\n<p>This collaborative spirit is a top fundraising tip for growing fundraising initiatives\u2014ensuring that everyone, from board members to frontline staff, contributes to the collective vision.<\/p>\n<ol start=\"6\">\n<li><strong> Personalize Donor Communications for Greater Impact<\/strong><\/li>\n<\/ol>\n<p><em>&#8220;If you&#8217;re interested in brain cancer, we will be sending you updates on brain cancer research. If you&#8217;re interested in lung cancer, we&#8217;ll invite you to a lunch and learn with one of our researchers.&#8221;<\/em><\/p>\n<p>Engaging donors on a personal level is key to building strong, lasting relationships that drive fundraising success. Nicky\u2019s strategy involves customizing communications to align with individual donor interests, whether that means providing updates on specific cancer research areas or inviting donors to tailored events. This personalized approach not only makes donors feel valued but also encourages repeat support and long-term commitment.<\/p>\n<p>By directly addressing donor interests, you create a more engaging experience\u2014one of the top fundraising tips for growing fundraising efforts and deepening donor loyalty.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45627\" src=\"https:\/\/www.www.givergy.com\/wp-content\/uploads\/2025\/02\/Personalize-Donor-Communications-for-Greater-Impact.jpg\" alt=\"Personalize Donor Communications for Greater Impact\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.givergy.com\/wp-content\/uploads\/2025\/02\/Personalize-Donor-Communications-for-Greater-Impact.jpg 1000w, https:\/\/www.givergy.com\/wp-content\/uploads\/2025\/02\/Personalize-Donor-Communications-for-Greater-Impact-300x150.jpg 300w, https:\/\/www.givergy.com\/wp-content\/uploads\/2025\/02\/Personalize-Donor-Communications-for-Greater-Impact-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Top Tip: Use <a href=\"..\/..\/fundraising\/guest-messaging\/\">automated messaging<\/a> with the Givergy platform to ensure your guests are always informed.<\/p>\n<ol start=\"7\">\n<li><strong> Invest Strategically for Exponential Returns<\/strong><\/li>\n<\/ol>\n<p><em>&#8220;Any expenditure, anything new needs to be reviewed, challenged, and tested. There&#8217;s a very strong case that you need to spend some money to make money.&#8221;<\/em><\/p>\n<p>Every innovative initiative requires careful evaluation to ensure that investments yield significant returns. Nicky explains that a calculated investment approach is necessary to drive fundraising success. By rigorously reviewing new projects and ensuring that expenditures are justified, you set the stage for exponential growth. This strategy is particularly effective when you focus on long-term benefits over short-term gains.<\/p>\n<p>This top fundraising tip encourages organizations to view investments in innovation as a pathway to growing fundraising and achieving greater impact.<\/p>\n<ol start=\"8\">\n<li><strong> Ask Directly to Build Strong Donor Relationships<\/strong><\/li>\n<\/ol>\n<p><em>&#8220;Just ask them. Just ask them why they care, and they will tell you.&#8221;<\/em><\/p>\n<p>Sometimes, the simplest methods yield the best results. Nicky advocates for direct engagement\u2014asking donors why they care about the cause and what motivates their contributions. This honest, straightforward approach not only provides valuable insights but also strengthens the connection between donors and the charity, driving both retention and growth in fundraising.<\/p>\n<p>By engaging in open dialogue, you foster a community of informed, passionate supporters\u2014a top fundraising tip that is essential for sustained fundraising success.<\/p>\n<p>Nicky Kinlock\u2019s leadership at Cure Cancer Australia demonstrates that combining innovation, technology, and personalized donor engagement transforms a charity\u2019s trajectory.<\/p>\n<p>To learn more and speak to us about your fundraising ambitions, <a href=\"..\/..\/about-us\/contact-us\/\">click here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In one of our earlier episodes of The Secret Guide to Fundraising, we had the privilege of speaking with Nicky Kinlock, the CEO of Cure Cancer Australia. Since stepping into her role in 2018, she has driven extraordinary growth, with new donor numbers increasing by 158% and repeat donors surging by 441%. With her background [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":65935,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[242,248,238,239],"tags":[],"class_list":["post-73063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-charity-fundraising","category-fundraising-advice","category-fundraising-events","category-fundraising-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Fundraising Secrets from Cure Cancer Australia | Givergy<\/title>\n<meta name=\"description\" content=\"Learn top fundraising strategies from Nikki Kinloch, CEO of Cure Cancer Australia, to boost donor engagement and charity impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Fundraising Secrets from Cure Cancer Australia | Givergy\" \/>\n<meta property=\"og:description\" content=\"Learn top fundraising strategies from Nikki Kinloch, CEO of Cure Cancer Australia, to boost donor engagement and charity impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/\" \/>\n<meta property=\"og:site_name\" content=\"Givergy\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-14T16:51:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-20T09:55:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.givergy.com\/wp-content\/uploads\/2025\/02\/8-Top-Fundraising-Secrets-from-Cure-Cancer-Australias-CEO-Nikki-Kinloch.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordan Morris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordan Morris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/\"},\"author\":{\"name\":\"Jordan Morris\",\"@id\":\"https:\/\/www.givergy.com\/us\/#\/schema\/person\/65ada8382eb7bb2a289ae5c2b110a26e\"},\"headline\":\"8 Top Fundraising Secrets from Cure Cancer Australia&#8217;s CEO Nikki Kinloch\",\"datePublished\":\"2025-02-14T16:51:56+00:00\",\"dateModified\":\"2025-09-20T09:55:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/\"},\"wordCount\":1065,\"image\":{\"@id\":\"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.givergy.com\/wp-content\/uploads\/2025\/02\/8-Top-Fundraising-Secrets-from-Cure-Cancer-Australias-CEO-Nikki-Kinloch.jpg\",\"articleSection\":[\"Charity Fundraising\",\"Fundraising Advice\",\"Fundraising Events\",\"Fundraising Ideas\"],\"inLanguage\":\"en-HK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/\",\"url\":\"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/\",\"name\":\"8 Fundraising Secrets from Cure Cancer Australia | Givergy\",\"isPartOf\":{\"@id\":\"https:\/\/www.givergy.com\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.givergy.com\/wp-content\/uploads\/2025\/02\/8-Top-Fundraising-Secrets-from-Cure-Cancer-Australias-CEO-Nikki-Kinloch.jpg\",\"datePublished\":\"2025-02-14T16:51:56+00:00\",\"dateModified\":\"2025-09-20T09:55:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.givergy.com\/us\/#\/schema\/person\/65ada8382eb7bb2a289ae5c2b110a26e\"},\"description\":\"Learn top fundraising strategies from Nikki Kinloch, CEO of Cure Cancer Australia, to boost donor engagement and charity impact.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/#breadcrumb\"},\"inLanguage\":\"en-HK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-HK\",\"@id\":\"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/#primaryimage\",\"url\":\"https:\/\/www.givergy.com\/wp-content\/uploads\/2025\/02\/8-Top-Fundraising-Secrets-from-Cure-Cancer-Australias-CEO-Nikki-Kinloch.jpg\",\"contentUrl\":\"https:\/\/www.givergy.com\/wp-content\/uploads\/2025\/02\/8-Top-Fundraising-Secrets-from-Cure-Cancer-Australias-CEO-Nikki-Kinloch.jpg\",\"width\":1000,\"height\":500,\"caption\":\"8 Top Fundraising Secrets from Cure Cancer Australia's CEO Nikki Kinloch\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.givergy.com\/hk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"8 Top Fundraising Secrets from Cure Cancer Australia&#8217;s CEO Nikki Kinloch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.givergy.com\/us\/#website\",\"url\":\"https:\/\/www.givergy.com\/us\/\",\"name\":\"Givergy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.givergy.com\/us\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-HK\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.givergy.com\/us\/#\/schema\/person\/65ada8382eb7bb2a289ae5c2b110a26e\",\"name\":\"Jordan Morris\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-HK\",\"@id\":\"https:\/\/www.givergy.com\/us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.givergy.com\/wp-content\/uploads\/2025\/08\/givergy_headshot_jordan_v1-150x150.webp\",\"contentUrl\":\"https:\/\/www.givergy.com\/wp-content\/uploads\/2025\/08\/givergy_headshot_jordan_v1-150x150.webp\",\"caption\":\"Jordan Morris\"},\"description\":\"Jordan joined Givergy after studying Politics with International Relations at the University of York. He has over two years experience within the charity sector working as a face-to-face fundraiser and as a constituency campaigner. After experiencing the sector from within and knowing first-hand the impact digital solutions can make to fundraising strategies, Jordan is now dedicated to innovating the way charities fundraise to ensure they maximise returns from every fundraising campaign.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"8 Fundraising Secrets from Cure Cancer Australia | Givergy","description":"Learn top fundraising strategies from Nikki Kinloch, CEO of Cure Cancer Australia, to boost donor engagement and charity impact.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/","og_locale":"en_US","og_type":"article","og_title":"8 Fundraising Secrets from Cure Cancer Australia | Givergy","og_description":"Learn top fundraising strategies from Nikki Kinloch, CEO of Cure Cancer Australia, to boost donor engagement and charity impact.","og_url":"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/","og_site_name":"Givergy","article_published_time":"2025-02-14T16:51:56+00:00","article_modified_time":"2025-09-20T09:55:58+00:00","og_image":[{"width":1000,"height":500,"url":"https:\/\/www.givergy.com\/wp-content\/uploads\/2025\/02\/8-Top-Fundraising-Secrets-from-Cure-Cancer-Australias-CEO-Nikki-Kinloch.jpg","type":"image\/jpeg"}],"author":"Jordan Morris","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jordan Morris","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/#article","isPartOf":{"@id":"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/"},"author":{"name":"Jordan Morris","@id":"https:\/\/www.givergy.com\/us\/#\/schema\/person\/65ada8382eb7bb2a289ae5c2b110a26e"},"headline":"8 Top Fundraising Secrets from Cure Cancer Australia&#8217;s CEO Nikki Kinloch","datePublished":"2025-02-14T16:51:56+00:00","dateModified":"2025-09-20T09:55:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/"},"wordCount":1065,"image":{"@id":"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/#primaryimage"},"thumbnailUrl":"https:\/\/www.givergy.com\/wp-content\/uploads\/2025\/02\/8-Top-Fundraising-Secrets-from-Cure-Cancer-Australias-CEO-Nikki-Kinloch.jpg","articleSection":["Charity Fundraising","Fundraising Advice","Fundraising Events","Fundraising Ideas"],"inLanguage":"en-HK"},{"@type":"WebPage","@id":"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/","url":"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/","name":"8 Fundraising Secrets from Cure Cancer Australia | Givergy","isPartOf":{"@id":"https:\/\/www.givergy.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/#primaryimage"},"image":{"@id":"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/#primaryimage"},"thumbnailUrl":"https:\/\/www.givergy.com\/wp-content\/uploads\/2025\/02\/8-Top-Fundraising-Secrets-from-Cure-Cancer-Australias-CEO-Nikki-Kinloch.jpg","datePublished":"2025-02-14T16:51:56+00:00","dateModified":"2025-09-20T09:55:58+00:00","author":{"@id":"https:\/\/www.givergy.com\/us\/#\/schema\/person\/65ada8382eb7bb2a289ae5c2b110a26e"},"description":"Learn top fundraising strategies from Nikki Kinloch, CEO of Cure Cancer Australia, to boost donor engagement and charity impact.","breadcrumb":{"@id":"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/#breadcrumb"},"inLanguage":"en-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/"]}]},{"@type":"ImageObject","inLanguage":"en-HK","@id":"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/#primaryimage","url":"https:\/\/www.givergy.com\/wp-content\/uploads\/2025\/02\/8-Top-Fundraising-Secrets-from-Cure-Cancer-Australias-CEO-Nikki-Kinloch.jpg","contentUrl":"https:\/\/www.givergy.com\/wp-content\/uploads\/2025\/02\/8-Top-Fundraising-Secrets-from-Cure-Cancer-Australias-CEO-Nikki-Kinloch.jpg","width":1000,"height":500,"caption":"8 Top Fundraising Secrets from Cure Cancer Australia's CEO Nikki Kinloch"},{"@type":"BreadcrumbList","@id":"https:\/\/www.givergy.com\/hk\/blog\/8-top-fundraising-secrets-from-cure-cancer-australias-ceo-nikki-kinloch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.givergy.com\/hk\/"},{"@type":"ListItem","position":2,"name":"8 Top Fundraising Secrets from Cure Cancer Australia&#8217;s CEO Nikki Kinloch"}]},{"@type":"WebSite","@id":"https:\/\/www.givergy.com\/us\/#website","url":"https:\/\/www.givergy.com\/us\/","name":"Givergy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.givergy.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-HK"},{"@type":"Person","@id":"https:\/\/www.givergy.com\/us\/#\/schema\/person\/65ada8382eb7bb2a289ae5c2b110a26e","name":"Jordan Morris","image":{"@type":"ImageObject","inLanguage":"en-HK","@id":"https:\/\/www.givergy.com\/us\/#\/schema\/person\/image\/","url":"https:\/\/www.givergy.com\/wp-content\/uploads\/2025\/08\/givergy_headshot_jordan_v1-150x150.webp","contentUrl":"https:\/\/www.givergy.com\/wp-content\/uploads\/2025\/08\/givergy_headshot_jordan_v1-150x150.webp","caption":"Jordan Morris"},"description":"Jordan joined Givergy after studying Politics with International Relations at the University of York. He has over two years experience within the charity sector working as a face-to-face fundraiser and as a constituency campaigner. After experiencing the sector from within and knowing first-hand the impact digital solutions can make to fundraising strategies, Jordan is now dedicated to innovating the way charities fundraise to ensure they maximise returns from every fundraising campaign."}]}},"_links":{"self":[{"href":"https:\/\/www.givergy.com\/hk\/wp-json\/wp\/v2\/posts\/73063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.givergy.com\/hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.givergy.com\/hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.givergy.com\/hk\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.givergy.com\/hk\/wp-json\/wp\/v2\/comments?post=73063"}],"version-history":[{"count":0,"href":"https:\/\/www.givergy.com\/hk\/wp-json\/wp\/v2\/posts\/73063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.givergy.com\/hk\/wp-json\/wp\/v2\/media\/65935"}],"wp:attachment":[{"href":"https:\/\/www.givergy.com\/hk\/wp-json\/wp\/v2\/media?parent=73063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.givergy.com\/hk\/wp-json\/wp\/v2\/categories?post=73063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.givergy.com\/hk\/wp-json\/wp\/v2\/tags?post=73063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}