Women for Women International UK helps women survivors of war rebuild their lives. Since 1993 they have reached more than 500,000 women survivors of war in 8 post-conflict countries.<\/p>\n
The #SheInspires Car Boot Sale was an in-person event that Vogue had described as \u201cthe chicest Car Boot Sale ever.\u201d The campaign brought together designers and brands to sell past season or previously loved clothes at discount prices and in 2019 the event proved an immense success, attracting almost 2,000 shoppers and raising over \u00a3250,000. However, as the pandemic worsened and restrictions were placed on large gatherings, Women for Women International had to cancel their in-person event and reimagine how they were going to fundraise. They decided to embark upon the challenge of holding their first ever virtual Car Boot Sale.<\/p>\n
Through contacting designers, celebrity supporters, influencers, corporate partners and brands, Women for Women International were able to create a line-up of sellers for their Virtual Car Boot Sale. These sellers would auction between 10 and 15 items each during the day of the event. Once the fundraising team knew an auction would be the best way to carry out a virtual Car Boot, they partnered with Givergy to ensure that the bidding process was as smooth as possible. Over 425 items were uploaded onto the Givergy platform, with each seller having their \u2018boot\u2019 open for an hour and a new \u2018boot\u2019 opening every 15 minutes. Both Women for Women International and the seller would then promote for the first 15 minutes of their hour across Instagram, including a direct link to the Givergy auction platform.<\/p>\n
Moving the #SheInspires Car Boot Sale to the virtual realm was a huge success for Women for Women International, so much so that they decided to hold two further Virtual Car Boot Sales. In total the virtual events raised \u00a3228,500 and reached 56 million people on social media. Women for Women international\u2019s mailing list grew by 5,000 and they reached customers in 18 countries. This kind of success would not have been possible with a purely in-person event and thus, Women for Women International are now exploring how they can incorporate a virtual element into their in-real-life #SheInspires Car Boot Sale planned for May 2022.<\/p>\n
<\/p>\n
Top Tip: <\/strong>\u201cUse your collective power! We were faced with an unprecedented challenge and to overcome it we had to draw strength from our collective capabilities. Alone, I would have had no idea how to tackle shifting an in-person chic Car Boot Sale to the digital space, but the sum of our parts was great and together we were able to find answers to the challenges we faced. Working collaboratively as a team is ultimately what made a success out of this event.\u201d<\/em><\/p><\/blockquote>\n","protected":false},"author":9,"featured_media":76567,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-78362","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n
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