{"id":78277,"date":"2025-08-26T14:21:52","date_gmt":"2025-08-26T14:21:52","guid":{"rendered":"https:\/\/www.givergy.com\/?post_type=case-studies&p=78277"},"modified":"2025-10-15T11:36:18","modified_gmt":"2025-10-15T11:36:18","slug":"st-margarets-school-for-girls-spring-ball-online-auction-2023-uk","status":"publish","type":"case-studies","link":"https:\/\/www.givergy.com\/hk\/case-studies\/st-margarets-school-for-girls-spring-ball-online-auction-2023-uk\/","title":{"rendered":"St Margaret\u2019s School for Girls \u2013 Spring Ball Online Auction 2023 (UK)"},"content":{"rendered":"

Who<\/h2>\n

St Margaret\u2019s School for Girls, an existing Givergy client, is an independent girls\u2019 day school in Aberdeen. St Margaret\u2019s has around 370 pupils ranging in age from 3 to 18. The school is large enough to offer flexibility and choice in terms of the curriculum and extra-curricular activities, but small enough to ensure that each girl is well known within a friendly and family atmosphere. They provide all our pupils with a fully rounded academic education, essential for entry to higher education, and to industry, business, and the professions.<\/p>\n

St Margaret\u2019s offers means-tested bursaries each academic year, which are the focus for fundraising activities.<\/p>\n

\n

Prior fundraising challenges<\/h2>\n

As a comparatively small school St Margaret\u2019s does not have the large alumni community which other schools benefit from, nor historical endowment funds which support bursary provision.<\/p>\n

\n

The event<\/h2>\n

The Spring Ball Online Auction 2023 was the second time St Margaret\u2019s School used Givergy for\u00a0an\u00a0Online Auction<\/a>. Having collated a portfolio of prizes from the school community, local businesses and friends of the school, the school used the Givergy platform to hold an online auction and prize draw.<\/p>\n

The online auction and prize draw ran for two weeks before closing on the night of the Spring Ball. Over the course of the evening, guests were reminded to bid online before the online event closed at 10pm.<\/p>\n

Rachel Paterson-Davies, Head of Development, commented that \u2018the system for silent auction items is very simple to use and straightforward to configure. It\u2019s also easy to add branding and it\u2019s user-friendly for everyone\u2019. As this event was exclusively run online, the mobile site was used heavily during the Spring Ball.<\/p>\n

The school community was very supportive of the event which raised a total of \u00a39,247<\/strong>.<\/p>\n

\n

The donor experience<\/h2>\n

St Margaret\u2019s was thrilled with the positive guest feedback that had been received. By choosing items specific to the local area and professionally showcasing them, the team felt they maximised interest well.<\/p>\n

 <\/p>\n

Top Tip: <\/strong><\/p>\n

    \n
  • Promote the event well in advance to generate interest and build anticipation.<\/li>\n
  • Make the most of the Givergy fundraising site, as the organisation found that adding graphics to the page added excitement around the range of auction items available.<\/li>\n
  • Use as many communication channels as possible to promote your online auction.<\/li>\n
  • Keep the communications going post-event. Share your success with your community.<\/li>\n<\/ul>\n

     <\/p><\/blockquote>\n","protected":false},"author":9,"featured_media":76981,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-78277","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSt Margaret\u2019s Spring Ball Auction 2023 | Givergy<\/title>\n<meta name=\"description\" content=\"St Margaret\u2019s School Spring Ball 2023 online auction with unique items, experiences, and successful fundraising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.givergy.com\/hk\/case-studies\/st-margarets-school-for-girls-spring-ball-online-auction-2023-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"St Margaret\u2019s Spring Ball Auction 2023 | Givergy\" \/>\n<meta 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