{"id":85989,"date":"2026-05-07T16:28:10","date_gmt":"2026-05-07T16:28:10","guid":{"rendered":"https:\/\/www.givergy.com\/?p=85989"},"modified":"2026-05-07T17:11:33","modified_gmt":"2026-05-07T17:11:33","slug":"text-fundraising","status":"publish","type":"post","link":"https:\/\/www.givergy.com\/ca\/blog\/text-fundraising\/","title":{"rendered":"Events create momentum. Texting sustains it."},"content":{"rendered":"

For many nonprofits, events are the most powerful fundraising moments of the year.<\/p>\n

They bring supporters together, create urgency, and concentrate giving into a short window of time. Whether it is a gala, auction, or campaign, these moments matter.<\/p>\n

But there is a pattern most teams recognize. The energy builds. The event delivers. Then sometimes it fades.<\/p>\n

Once the moment passes, the connection often drops off faster than expected. Follow-up is inconsistent. Opportunities to deepen engagement are missed. And a meaningful portion of potential revenue is left behind.<\/p>\n

The issue is not the event itself. It is that the experience is treated as a moment instead of part of a longer journey. Leading organizations are starting to change that.<\/p>\n

<\/p>\n

\n

Turn a moment into a relationship. From a single moment to a continuous relationship.<\/span><\/p>\n<\/div>\n

The most effective fundraising programs today are not built around isolated campaigns. They are built around ongoing relationships.<\/p>\n

That shift changes how teams think about events. Instead of asking, \u201cHow do we make this event successful?\u201d the question becomes, \u201cHow do we extend this experience before, during, and after it happens?\u201d<\/p>\n

This is where text messaging has become increasingly important. Not because it is new, but because it creates something most channels cannot. A direct, immediate, and continuous connection with supporters.<\/p>\n

<\/p>\n

Why texting is gaining ground.<\/h2>\n

When organizations introduce texting into their event strategy, the impact is often immediate.<\/p>\n

Messages are seen quickly. Responses come faster. Engagement feels more personal and timely.<\/p>\n

Across nonprofit programs, the numbers consistently tell the same story:<\/p>\n

<\/p>\n\n\n\n
\n
99%<\/div>\n
Message open rate<\/div>\n<\/td>\n
\n
$71<\/div>\n
Average gift<\/div>\n<\/td>\n
\n
5x<\/div>\n
Return on investment<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

But the real value is not just performance.<\/p>\n

It is the ability to stay present with supporters across the full lifecycle of an event, rather than relying on a single touchpoint.<\/p>\n

(Source: Tatango 2025 Text Messaging Insights Report<\/a>)<\/p>\n

<\/p>\n

How texting extends your event strategy.<\/h2>\n

When used well, texting does not sit alongside your event strategy. It connects it.<\/p>\n

Across the lifecycle of an event:<\/span><\/p>\n

<\/p>\n

\n
\n
Before<\/div>\n
Re-engage past attendees, drive registrations, and build anticipation.<\/div>\n<\/div>\n
\n
During<\/div>\n
Send updates, prompts, and reminders that drive bidding and participation.<\/div>\n<\/div>\n
\n
After<\/div>\n
Convert interest into additional gifts and longer-term engagement.<\/div>\n<\/div>\n<\/div>\n

In each phase, the goal is the same. Turn a moment into a relationship.<\/span><\/p>\n

<\/p>\n

\n
The platform behind the message matters<\/div>\n
At a glance, texting platforms look similar. In practice, they are not.<\/div>\n

General-purpose messaging tools can handle basic outreach. But event-driven fundraising introduces a different level of complexity. Timing matters more. Volume spikes are higher. Segmentation needs to be more precise. And the cost of failure, especially during a live event, is significant.<\/p>\n

This is why many organizations are moving toward platforms designed specifically for fundraising. These platforms are built to support:<\/p>\n

\n
High-volume, time-sensitive campaigns<\/strong><\/div>\n
Real-time engagement<\/strong> and response tracking<\/span><\/div>\n
Donor-centric segmentation<\/strong> and targeting<\/span><\/div>\n
Integration<\/strong> with fundraising systems and workflows<\/span><\/div>\n<\/div>\n

The difference is not just technical. It is strategic.<\/strong><\/p>\n<\/div>\n

<\/p>\n

Introducing Tatango, part of momoGood.<\/h2>\n

As part of momoGood<\/a>, Givergy and Tatango<\/a> are coming together to support a more connected approach to fundraising.<\/p>\n

Tatango is one of the most established texting solutions in nonprofit fundraising, built specifically to help organizations engage supporters in real time and drive measurable results.<\/p>\n

It powers messaging programs for organizations that need to:<\/span><\/p>\n

<\/p>\n

\n
Reach large audiences<\/strong> reliably and quickly<\/div>\n
Optimize performance<\/strong> using AI-driven insights<\/div>\n
Manage conversations<\/strong> through a centralized messaging inbox<\/div>\n
Support fundraising<\/strong> at scale, not just communications<\/div>\n<\/div>\n

While Givergy continues to power your event fundraising experiences, Tatango represents a complementary capability. It helps extend engagement before, during, and after those moments.<\/p>\n

<\/p>\n

A more connected approach to giving.<\/h2>\n

What is emerging is not just a new set of tools, but a different model. One where events, messaging, and fundraising are no longer managed separately, but work together as part of a continuous experience.<\/p>\n

This is the direction behind momoGood<\/strong> \u2014 a platform designed to connect engagement, fundraising, and giving so organizations can build stronger, more consistent relationships with their supporters.<\/p>\n

<\/p>\n

Where to start.<\/h2>\n

If you are already running events, you are already creating moments that matter.<\/p>\n

The next step is making those moments last. Text messaging is one of the most effective ways to do that.<\/p>\n

<\/p>\n

\n
Ready when you are<\/div>\n
Explore how texting can support your next event.<\/div>\n
See how Tatango helps nonprofits turn event momentum into lasting supporter relationships.<\/div>\n

Explore \u2192<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

For many nonprofits, events are the most powerful fundraising moments of the year. They bring supporters together, create urgency, and concentrate giving into a short window of time. Whether it is a gala, auction, or campaign, these moments matter. But there is a pattern most teams recognize. The energy builds. The event delivers. Then sometimes […]<\/p>\n","protected":false},"author":31,"featured_media":85995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[239,268],"tags":[],"class_list":["post-85989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising-ideas","category-mobile-fundraising"],"acf":[],"yoast_head":"\nEvents create momentum. Texting sustains it. - Givergy<\/title>\n<meta name=\"description\" content=\"Learn how momoGood connects fundraising, employer giving, and event experiences to create a more unified approach to modern giving.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Events create momentum. Texting sustains it. - Givergy\" \/>\n<meta property=\"og:description\" content=\"Learn how momoGood connects fundraising, employer giving, and event experiences to create a more unified approach to modern giving.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/\" \/>\n<meta property=\"og:site_name\" content=\"Givergy\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-07T16:28:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T17:11:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.givergy.com\/wp-content\/uploads\/2026\/05\/texting.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Geoff Alexander\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Geoff Alexander\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/\"},\"author\":{\"name\":\"Geoff Alexander\",\"@id\":\"https:\/\/www.givergy.com\/us\/#\/schema\/person\/068be75084a50df133c8ca96e811d29b\"},\"headline\":\"Events create momentum. Texting sustains it.\",\"datePublished\":\"2026-05-07T16:28:10+00:00\",\"dateModified\":\"2026-05-07T17:11:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/\"},\"wordCount\":716,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.givergy.com\/wp-content\/uploads\/2026\/05\/texting.png\",\"articleSection\":[\"Fundraising Ideas\",\"Mobile Fundraising\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/\",\"url\":\"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/\",\"name\":\"Events create momentum. Texting sustains it. - Givergy\",\"isPartOf\":{\"@id\":\"https:\/\/www.givergy.com\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.givergy.com\/wp-content\/uploads\/2026\/05\/texting.png\",\"datePublished\":\"2026-05-07T16:28:10+00:00\",\"dateModified\":\"2026-05-07T17:11:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.givergy.com\/us\/#\/schema\/person\/068be75084a50df133c8ca96e811d29b\"},\"description\":\"Learn how momoGood connects fundraising, employer giving, and event experiences to create a more unified approach to modern giving.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/#primaryimage\",\"url\":\"https:\/\/www.givergy.com\/wp-content\/uploads\/2026\/05\/texting.png\",\"contentUrl\":\"https:\/\/www.givergy.com\/wp-content\/uploads\/2026\/05\/texting.png\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.givergy.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events create momentum. Texting sustains it.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.givergy.com\/us\/#website\",\"url\":\"https:\/\/www.givergy.com\/us\/\",\"name\":\"Givergy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.givergy.com\/us\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.givergy.com\/us\/#\/schema\/person\/068be75084a50df133c8ca96e811d29b\",\"name\":\"Geoff Alexander\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.givergy.com\/us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/41af91e5d279299c6449fd3dc0456adb6f56d7c54b6eb4b32161876279825d3b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/41af91e5d279299c6449fd3dc0456adb6f56d7c54b6eb4b32161876279825d3b?s=96&d=mm&r=g\",\"caption\":\"Geoff Alexander\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Events create momentum. Texting sustains it. - Givergy","description":"Learn how momoGood connects fundraising, employer giving, and event experiences to create a more unified approach to modern giving.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/","og_locale":"en_US","og_type":"article","og_title":"Events create momentum. Texting sustains it. - Givergy","og_description":"Learn how momoGood connects fundraising, employer giving, and event experiences to create a more unified approach to modern giving.","og_url":"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/","og_site_name":"Givergy","article_published_time":"2026-05-07T16:28:10+00:00","article_modified_time":"2026-05-07T17:11:33+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/www.givergy.com\/wp-content\/uploads\/2026\/05\/texting.png","type":"image\/png"}],"author":"Geoff Alexander","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Geoff Alexander","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/#article","isPartOf":{"@id":"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/"},"author":{"name":"Geoff Alexander","@id":"https:\/\/www.givergy.com\/us\/#\/schema\/person\/068be75084a50df133c8ca96e811d29b"},"headline":"Events create momentum. Texting sustains it.","datePublished":"2026-05-07T16:28:10+00:00","dateModified":"2026-05-07T17:11:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/"},"wordCount":716,"commentCount":0,"image":{"@id":"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.givergy.com\/wp-content\/uploads\/2026\/05\/texting.png","articleSection":["Fundraising Ideas","Mobile Fundraising"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/","url":"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/","name":"Events create momentum. Texting sustains it. - Givergy","isPartOf":{"@id":"https:\/\/www.givergy.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/#primaryimage"},"image":{"@id":"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.givergy.com\/wp-content\/uploads\/2026\/05\/texting.png","datePublished":"2026-05-07T16:28:10+00:00","dateModified":"2026-05-07T17:11:33+00:00","author":{"@id":"https:\/\/www.givergy.com\/us\/#\/schema\/person\/068be75084a50df133c8ca96e811d29b"},"description":"Learn how momoGood connects fundraising, employer giving, and event experiences to create a more unified approach to modern giving.","breadcrumb":{"@id":"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/#primaryimage","url":"https:\/\/www.givergy.com\/wp-content\/uploads\/2026\/05\/texting.png","contentUrl":"https:\/\/www.givergy.com\/wp-content\/uploads\/2026\/05\/texting.png","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/www.givergy.com\/us\/blog\/text-fundraising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.givergy.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Events create momentum. Texting sustains it."}]},{"@type":"WebSite","@id":"https:\/\/www.givergy.com\/us\/#website","url":"https:\/\/www.givergy.com\/us\/","name":"Givergy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.givergy.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.givergy.com\/us\/#\/schema\/person\/068be75084a50df133c8ca96e811d29b","name":"Geoff Alexander","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.givergy.com\/us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/41af91e5d279299c6449fd3dc0456adb6f56d7c54b6eb4b32161876279825d3b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/41af91e5d279299c6449fd3dc0456adb6f56d7c54b6eb4b32161876279825d3b?s=96&d=mm&r=g","caption":"Geoff Alexander"}}]}},"_links":{"self":[{"href":"https:\/\/www.givergy.com\/ca\/wp-json\/wp\/v2\/posts\/85989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.givergy.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.givergy.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.givergy.com\/ca\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.givergy.com\/ca\/wp-json\/wp\/v2\/comments?post=85989"}],"version-history":[{"count":11,"href":"https:\/\/www.givergy.com\/ca\/wp-json\/wp\/v2\/posts\/85989\/revisions"}],"predecessor-version":[{"id":86009,"href":"https:\/\/www.givergy.com\/ca\/wp-json\/wp\/v2\/posts\/85989\/revisions\/86009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.givergy.com\/ca\/wp-json\/wp\/v2\/media\/85995"}],"wp:attachment":[{"href":"https:\/\/www.givergy.com\/ca\/wp-json\/wp\/v2\/media?parent=85989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.givergy.com\/ca\/wp-json\/wp\/v2\/categories?post=85989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.givergy.com\/ca\/wp-json\/wp\/v2\/tags?post=85989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}