{"id":78405,"date":"2025-08-26T15:46:58","date_gmt":"2025-08-26T15:46:58","guid":{"rendered":"https:\/\/www.givergy.com\/?post_type=case-studies&p=78405"},"modified":"2025-10-03T07:22:42","modified_gmt":"2025-10-03T07:22:42","slug":"friends-of-wye-marsh-inc-connecting-for-conservation-2022-ca","status":"publish","type":"case-studies","link":"https:\/\/www.givergy.com\/ca\/case-studies\/friends-of-wye-marsh-inc-connecting-for-conservation-2022-ca\/","title":{"rendered":"Friends of Wye Marsh Inc \u2013 Connecting for Conservation 2022 (CA)"},"content":{"rendered":"

Who<\/h2>\n

The Friends of Wye Marsh are a non-profit organisation based in Ontario, Canada who raise funds for the Wye Marsh Nature Centre which opened in 1969. Committed to connecting people with nature and maintaining the beautiful landscape on which the non-profit is located, fundraising is a vital part of daily operations.<\/p>\n

There are more than 3000 acres of wetlands and federal forests that make up the centre. The area itself also acts as an educational and tourist location, which are the other fundraising routes relied upon to keep operations running smoothly.<\/p>\n

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What<\/h2>\n

Givergy has been supporting the Friends of Wye Marsh since 2020 when the pandemic hit and when fundraising actives needed innovative alternatives. In 2022, they hosted their third online auction which has allowed the non-profit to improve its fundraising capabilities with digital solutions even after restrictions have lifted.<\/p>\n

Held over a two-week period, the online silent auction saw people as far as Toronto bid for items. More people could participate in the fundraising campaign because location was no longer a barrier to attendance. As the biggest event in their calendar, the online auction was carefully managed by the team, with prizes being selected based on their local relevance and significance to the centre itself to make maximum impact.<\/p>\n

As a small volunteer-based organisation, time can be limited, but thanks to the Givergy system storing data from past events, campaign messaging was quicker than ever to peak interest. Our capabilities made other marketing tasks much easier and provided a mix of new and returning bidders to the online event.<\/p>\n

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Result<\/h2>\n

The Friends of Wye Marsh raised $13,096, more than double what the first online auction raised back in 2020. They found that people shopping online, even in auction format, were looking for a good deal, and this has helped inform decisions about future events.<\/p>\n

Friends of Wye Marsh found value in the Givergy platform through the following:<\/p>\n