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Category: Fundraising Advice

7 Ideas for Raising More in 2025

Posted on by Jordan Morris

As we enter 2025, nonprofits are navigating a complex economic landscape, where every small gain counts. With funding challenges ahead, organizations are focusing on innovative strategies to maximize their impact. To help you achieve that extra 1%, we’ve compiled a list of 7 actionable fundraising ideas designed to boost your fundraising efforts—and show how Givergy’s tools can turn ideas into reality.

  1. Harness the Power of Online Prize Draws and 50:50’s

Prize draws and 50:50 campaigns are reliable and low-effort ways to engage supporters. With Givergy’s platform, you can easily set up and manage these campaigns, allowing participants to win exciting prizes while raising funds. The flexibility of 50:50 campaigns—where the prize comes from ticket sales—makes them an appealing option for nonprofits of all sizes.

Example Idea: Host a monthly 50:50 draw to keep your community engaged year-round. Add variety by featuring surprise grand prizes or themed draws to celebrate seasonal events. Being agile in this uncertain economy is vital and online campaigns allow you to do just that.

  1. Try Experience-Driven Auctions

Experiences have become a cornerstone of successful fundraising. From luxury getaways to exclusive backstage passes, experience-based auction items capture the imagination, especially if they’re handpicked to suit your donors’ interests. With time and money often tight, it’s important to utilise the resources in the sector that can help you find the right items.

Spotlight Items:

  • Monaco Grand Prix Weekend: The ultimate bucket-list experience for racing fans.
  • Napa Valley Culinary Tour: A wine and food lover’s paradise.
  • Van Gogh-Inspired France Trip: Explore the inspiration behind one of history’s greatest artists.

Tip: Offer “buy now” pricing alongside traditional bidding to appeal to donors who want to secure their dream experience instantly.

Try Experience-Driven Auctions

  1. Leverage Social Media For Online Campaigns

Social media remains one of the most effective tools for spreading the word about your campaign. Encourage supporters to share amongst their networks helps expand your reach. Think about opening up your silent auction or raffle a few weeks before your main event to build excitement!

How Givergy Helps: With embeddable donation links and mobile-friendly platforms, Givergy makes it simple for your supporters to amplify your mission on social media.

Fundraising Case Study Advice:

“Having an online platform for the silent auction is a massive support tool for driving engagement. We pushed the link out to the auction prior to the event and that helped drive interest. With a growing number of supporters, the switch to a digital platform helped make the administration manageable.”  – Highland

  1. Focus on Storytelling with Video Content

Video continues to dominate as the most engaging form of content online. Use it to tell your organization’s story, showcase past successes, and highlight upcoming campaigns. Embed videos directly on your Givergy fundraising pages to increase shareability and engagement.

Stats to Note: Charity Digital have highlighted 86% of marketers say video content increases traffic.

Example: Create a short video highlighting the impact of your work—perhaps featuring testimonials from beneficiaries or behind-the-scenes clips from past events. Pair this with your auction or raffle to draw in new supporters.

  1. Explore Themed Fundraising Campaigns

Another great fundraising idea for 2025 is to give your campaigns a creative twist by centering them around fun themes. From 1920s glamour to outdoor adventure, themed events inspire excitement and help you stand out. Over time the theme also adds a level of identity to your event that supporters can attach to. Think big and leave no stone unturned incorporating the theme into every aspect of the night. Using customizable event displays and leaderboards can ensure that continuity from theme, to event, to fundraising.

An idea we loved: Into the Wild, POGO’s PJ Party

Into the Wild, POGO’s PJ Party

  1. Leverage Data for Personalized Campaigns

Personalized donor outreach can significantly improve engagement and conversion rates. Use donor data to tailor your messaging and segment your audience. Givergy’s platform allows you to track donor behaviour and preferences, enabling you to create campaigns that truly resonate.

Leverage Data for Personalized Campaigns

  1. Lock In and Maximize the Potential of Corporate Partnerships

Collaborating with businesses can unlock valuable resources and expand your donor base. Offer sponsorship opportunities for events or auctions, providing businesses with visibility and a chance to align with your mission. Building connections with local suppliers can also strengthen community. It can be overwhelming knowing where to begin when reaching out to sponsors but in our recent podcast episode with Fight For Charity’s Daniel Strang, he clearly explained how he grew his fundraiser from a handful of sponsors to over 70 in just 5 years! It certainly takes perseverance – but it is possible!

[Listen Now Podcast Link]

 Start Implementing Your Ideas!

With the right strategies and tools, 2025 can be a year of opportunity despite the uncertainty. Whether you want to try online fundraising campaigns for the first time, or are a seasoned pro, at Givergy we can help you bring your fundraising ideas to life. Our fundraising experts love chatting about what they do so don’t hesitate to reach out – even if it’s just to ask a question!

Chat Today

6 Powerful Features to Boost Engagement at Your Next Fundraising Auction

Posted on by Jordan Morris

Fundraising auctions are tried, tested, and loved when it comes to non-profits raising more funds. Donors generally know what to expect from a charity auction, but for the fundraiser, creating excitement and engagement is key to driving bids and maximizing the auction’s potential. Simply put, it’s essential that the auction does not feel stale. Your donors will attend numerous fundraisers, so guarding against their giving fatigue is vital. In 2024, with all the technology that is readily available, it’s possible to find a fundraising platform with features that elevate the auction experience, boost participation, and ensure your bidders have a memorable time.

At Givergy, we like to think we’re experts in fundraising auctions, having facilitated over 1,200 so far this year (that’s over 5 successful auctions every single day) and helped raise over $85 million through our auctions alone! Below, we’ve listed 6 powerful features all fundraisers should look out for when choosing their auction platform. From increasing shareability to comprehensive reporting on every facet of your campaign, these features are must-haves for your next fundraising auction!

  1. Video Embedding: Showcase What’s at Stake

One of the key advantages of online auctions is the ease with which they can be shared digitally across multiple platforms to reach varying audiences. However, breaking through online noise can be difficult. Adding video embedding to your auction pages creates a more immersive experience for your bidders and potential donors. Instead of just a static image and description, you can showcase auction items with videos that bring them to life. Whether it’s a video of a once-in-a-lifetime experience, a behind-the-scenes tour of a luxury item, or a heartfelt message from the beneficiaries of the funds raised, video embedding can elevate the emotional connection of your audience even when it’s just being shared online. Across social media, the short video reigns supreme, and being able to easily incorporate them within your auction is one sure-fire way to increase the shareability of your auction.

Why Video Works: Video content is 1,200% more likely to be shared than text and links combined. By understanding this and leveraging it for your auction, you can amplify engagement and storytelling.

  1. Turn Losing Bids into Donations: Keep the Generosity Flowing

One of the most common auction pitfalls is losing bidders walking away empty-handed when they still want to donate. As a fundraiser, your job is to try and capture every penny possible for your organization. With a ‘Turn Losing Bids into Donations’ feature, fundraisers can rest easy knowing that losing bidders are not lost. This handy tool allows you to offer losing bidders the opportunity to donate their losing bid directly to your cause. These individuals were already willing to contribute financially, so why not encourage their continued generosity?

Impact: This simple option provides a soft ask that can significantly increase donations, even if their bid didn’t win the item. It ensures that no bidder leaves without the chance to contribute to your cause.

  1. Reporting Hub: Real-Time Insights for Smarter Decisions

Having access to the right data in the modern world is essential for growth. Data drives success, and with a robust fundraising reporting hub, auction organizers have access to live insights that help optimize performance on the go. A comprehensive reporting hub allows the fundraiser to track bidding trends, monitor participation, and assess which items are generating the most excitement.

Benefits of Real-Time Data: With this information at your fingertips, you can make data-backed decisions during your auctions to maximize outcomes. For example, you can record levels of engagement across the room and visualize which tables are not bidding. Receiving this information in real-time supports the Auctioneer or Fundraising Host to direct their attention to the tables and donors that need encouraging. After the event, a comprehensive reporting hub remains home to all the valuable information you need for planning future auctions, ensuring each is better than the last!

  1. Sealed Bidding: Add a Touch of Mystery

Sealed Bidding is an incredibly important feature for fundraisers wanting to build excitement during their auction. This feature involves only showing the number of bids placed on an item, as opposed to the highest bid. Throughout the evening, your platform will display the number of bids received on an item, but guests won’t be aware of who the highest bidder is. When a guest sees a lot of interest in an item they have also bid on, it encourages them to ‘up’ their bid, which they can do as many times as they want!

Sealed bidding is particularly powerful when you have access to several of the same auction item (which is always the case when you include items from Givergy). Through a fully transparent and ethical process, we’re able to easily sell the ‘same’ item to, for example, the top three bidders at the end of the event, meaning that your charity profit is instantly tripled.

Psychological Advantage: This adds an element of suspense, encouraging bidders to submit their maximum bids upfront and enhancing the competitive atmosphere. It’s a great way to create tension and anticipation, ensuring your auction ends on a high note. We’ve found that charity profit shoots up by up to 147% when clients choose sealed bidding as opposed to standard bidding, so the feature had to make this list!

  1. Competitive Leaderboards: Drive Up the Bids

Another feature that is an absolute must for fundraisers wanting to elevate their auction is the incorporation of competitive leaderboards. Everyone loves a bit of competition, and a competitive leaderboard is a fun and engaging way to bring this energy into your auction. By displaying the top bidders in real-time, leaderboards create urgency and encourage a bidding war among participants who want to see their names at the top. Leaderboards also help tie the event together, providing donors with clear updates on how the efforts of the night are accumulating toward a grand total.

Key Tip: Emphasize competitiveness to your donors. Tapping into your bidders’ competitive spirit can dramatically increase the final prices of your auction items because no one wants to miss out on being the top contributor!

Givergy's competitive leaderboards highlighting top bidders and real-time auction competition.

  1. Maximum Bids & Automatic Bidding Increments: Convenience Meets Strategy

The final feature you should look out for when choosing your auction platform is maximum bids and automatic bidding increments, because let’s face it: not every bidder can monitor the auction 24/7. That’s where the maximum bid and automatic bidding increment features excel. With maximum bids, participants can set their highest bid amount in advance, allowing the system to bid on their behalf in small increments until their limit is reached. On the other hand, fundraisers can set automatic bidding increments to maintain the momentum of the auction and continue pushing bids up.

Why It Works: This ensures bidders stay in the game even if they can’t actively follow the auction. It keeps the bidding competitive while offering convenience, ensuring no bidder misses out due to time constraints.

Conclusion

Your next auction has the potential to be your best yet. By finding and then incorporating these powerful features, you’ll create an engaging, competitive, and rewarding experience for your bidders. Video embedding, turning losing bids into donations, and dynamic leaderboards are just some of the tools you can use to ensure excitement and maximize your fundraising results.

Ready to Transform Your Next Auction?
Explore how these features and more can elevate your auction today! Contact us to learn how we can help you create a winning auction experience that stands out, drives results, and leaves your bidders coming back for more.

Empowering Communities in Election Years: Top 10 Engagement Strategies

Posted on by guest writer

During 2024, experts predict unprecedented voter turnout globally, making it a pivotal year in
electoral history. With well over a billion people expected to participate in national elections,
the potential for significant change looms large. For non-profit organizations, this heightened
political activity brings both challenges and opportunities. With millions of people actively
engaged in political discourse and civic participation during election years, non-profits often
find themselves navigating a landscape influenced by shifting priorities, changing
regulations, and evolving community sentiments.

Research shows voter turnout tends to increase during national election years, with a notable
surge in civic engagement across various demographic groups. For example, in the United
States, voter turnout in presidential elections typically exceeds that of midterm elections, with
millions more individuals casting their ballots.

This heightened political engagement presents non-profits with the opportunity to amplify
their advocacy efforts, raise awareness about social issues, and mobilize support for their
causes.

However, it also poses challenges such as increased competition for funding, potential
changes in government policies impacting their operations, and the need to navigate sensitive
political dynamics within their supporter base. Despite these challenges, election years offer
non-profits a unique platform to engage with their communities, leverage public discourse for
social change, and drive meaningful impact through strategic initiatives and collaborations.

Here are the top 10 engagement strategies non-profits must consider to empower
communities in election years:

1. Adapting to New Leadership in Election Years

Establish Communication Channels: Non-profit organizations can engage with incoming
officials by establishing effective communication channels. This includes reaching out to
newly elected officials to introduce the organization’s mission and priorities, scheduling
meetings to discuss key issues, and providing relevant information and resources. The key to
success is ensuring communications with an open and respectful tone.

Conduct Policy Analysis: Non-profits should conduct thorough policy analysis to
understand the evolving priorities and agendas of incoming officials. This involves
monitoring policy statements, reviewing legislative proposals, and identifying areas of
alignment with the organization’s mission and advocacy goals.

Collaborate and Build Alliances: Non-profit organizations can adapt their advocacy
strategies by collaborating with other stakeholders and building alliances to amplify their
voices and influence policy outcomes. This includes forming coalitions with like-minded
organizations, engaging with community groups, and partnering with academic institutions or
research organizations to support evidence-based advocacy.

2. Navigating Shifting Social Issues for Non-Profits

Regular Needs Assessments: Conduct regular assessments to understand the changing
dynamics and priorities within the community. This can involve surveys, focus groups,
interviews, and data analysis to gather insights into emerging issues, challenges, and needs.

Stakeholder Engagement: Engage stakeholders, including community members, partners,
funders, and policymakers, in meaningful dialogue and collaboration. Actively seek
feedback, input, and insights from diverse stakeholders to ensure that organizational
initiatives are responsive to community needs and priorities.

Flexibility and Adaptability: Maintain flexibility and adaptability in organizational
strategies, programs, and operations to respond effectively to emerging issues and changing
community needs. Non-profits should be prepared to pivot, innovate, and adjust their
approaches based on shifting circumstances and evolving priorities.

3. Addressing Issue Fatigue Among Constituents

Acknowledge the risk of issue fatigue among constituents amidst constant political discourse.
Mitigate this by diversifying communication channels, maintaining relevance, and framing
messaging in innovative ways to sustain engagement.

4. Embracing Mission Resilience During Elections

Remind stakeholders that the core mission of the non-profit remains unwavering, irrespective
of electoral outcomes. Emphasize the enduring commitment to community support and the
organization’s vital role in driving positive change.

5. Strengthening Community Engagement in Election Years

Community Forums or Town Halls: Organize regular community forums or town hall
meetings to provide a space for open and respectful dialogue, discussion, and feedback
exchange between the organization and community members.

Online Engagement Platforms: Establish online engagement platforms such as social media
channels, community forums, or virtual discussion groups to facilitate ongoing
communication and interaction with community members.

Community Advisory Boards or Committees: Create community advisory boards or
committees composed of diverse stakeholders, including community members, leaders,
volunteers, and representatives from partner organizations. These advisory groups can serve
as forums for collaborative decision-making, strategic planning, and program development.

6. Building Strategic Partnerships for Greater Impact

Forge alliances with like-minded organizations, government agencies, and community
leaders to amplify impact and leverage resources effectively. Collaborative efforts can yield
greater influence and facilitate broader systemic change.

7. Promoting Civic Education for Voter Awareness

Empower constituents with the knowledge and skills to participate meaningfully in civic
processes. Offer educational programs, workshops, and resources to enhance civic literacy
and promote informed decision-making.

8. Leveraging Technology for Non-Profit Outreach

Harness the power of digital platforms and technology to expand outreach, facilitate
engagement, and mobilize support. Utilize social media, online forums, and digital
campaigns to connect with diverse audiences and amplify advocacy efforts.

9. Celebrating Community Resilience and Innovation

Highlight stories of resilience, innovation, and community spirit to inspire hope and
solidarity. Showcase the collective strength and resilience of the community in overcoming
challenges and driving positive change.

10. Staying Agile and Responsive to Political Dynamics

Remain agile and adaptive in response to evolving political dynamics and community needs.
Continuously evaluate and adjust strategies to remain relevant, responsive, and impactful
amidst uncertainty and change.

Conclusion

As we anticipate the monumental global voter turnout projected for 2024, non-profit organizations must prepare to navigate the challenges and seize the opportunities presented by heightened political activity. With over a billion people expected to participate in national elections, the potential for significant change is immense. However, amidst this uncertainty, the mission of non-profits to support their communities remains steadfast.

To ensure success within the local community during an election year, non-profits must embrace strategic engagement strategies that empower communities and drive positive change. By anticipating the possibility of new decision-makers taking office, adapting advocacy strategies to align with evolving priorities, and engaging with incoming officials, non-profits can effectively navigate the shifting political landscape.

Additionally, non-profits must remain attuned to emerging social issues and evolving community needs, proactively addressing challenges and aligning organizational initiatives accordingly. By conducting regular needs assessments, engaging stakeholders, and maintaining flexibility and adaptability, non-profits can stay responsive and relevant in addressing pressing concerns.

Furthermore, non-profits can strengthen community engagement by fostering inclusive dialogue, building strategic partnerships, promoting civic education, and leveraging technology. By celebrating community resilience, staying agile and responsive, and embracing mission resilience, non-profits can navigate the complexities of an election year and continue driving meaningful impact in their communities.

Next Steps:

1. Establish Communication Channels with Incoming Officials: Reach out to newly
elected officials to introduce the organization’s mission and priorities, schedule
meetings, and provide relevant information.

2. Conduct Policy Analysis: Monitor policy statements and legislative proposals to
understand evolving priorities and identify areas of alignment for advocacy efforts.

3. Foster Inclusive Community Engagement: Organize community forums, leverage
online engagement platforms, and create advisory boards to facilitate dialogue and
collaboration with community members.

About Givergy

In essence, Givergy helps to empower non-profits to raise more, engage donors
and amplify the impact of their charitable initiatives through a suite of seamless
fundraising tools and consultative advice.

Whether you are fundraising to draw attention to a hot-button topic or running
your annual summer fate, Givergy has all the tools and advice needed to ensure
your next campaign, or in-person event, is a roaring success.

To find out more please don’t hesitate to contact one of our expert team.

About Our Guest Writer: Javed S. Khan

For the past two decades, Javed has been involved with various organizations, ranging from
the Chamber of Commerce to numerous sports organizations. For the last decade, he has
played an integral role in shaping the Aurora Sports Hall of Fame, initially as a Director and
recently as the President & Chair.

Throughout his journey, Javed has celebrated victories and learned from mistakes, garnering
invaluable insights into effectively managing successful nonprofit organizations. One of the
most important lessons he has learned is the need to adapt to evolving community landscapes
to ensure continued relevance and success.

In addition to his contributions to the Aurora Sports Hall of Fame, Javed is a highly-regarded
international speaker who captivates audiences at conferences and seminars worldwide. As a
Senior Marketing Executive, he collaborates with business leaders to develop impactful
marketing strategies that resonate with audiences and drive long-term success in terms of
both awareness and sales.

Data Sources:

Research Briefing on Voter Turnout: Read More

Pew Research on Voter Turnout: Read More

Elections Canada Content: Read More

CBC News on Voter Turnout: Read More

Fundraising Events: Why Technology is Just as Important as the Donors

Posted on by Chloe Colquitt

Fundraising events have long been a popular way for charities and nonprofits to raise funds for their cause. This is one of the reasons that 40% of causes choose to use technology to boost their ability to raise more.

While donors play a crucial role in the success of fundraising events, technology has emerged as an equally important component, which is why we’re so focused on providing the best digital fundraising platform here at Givergy. From easily collecting donations and creating campaign reports to showcasing engaging auction leaderboards, the reality is that the solutions you select are just as important as the guests at an event. This blog post explores the significance of technology in fundraising events and highlights why it is just as critical as the donors themselves.

What Is Fundraising Technology?

Fundraising technology refers to various digital tools and platforms that can be used to enhance money-making efforts. These technologies encompass a wide range of solutions designed to streamline fundraising processes, engage donors and maximise donations. From online donation platforms to social media marketing tools, technology has transformed the way nonprofits raise funds and interact with their supporters.

One key aspect of fundraising technology is its ability to facilitate online fundraising campaigns. Nonprofits and charities can leverage online platforms to create fundraising pages, accept donations securely and promote their cause to a broader audience. Additionally, technology enables organisations to track donor activity, analyse fundraising data and tailor their communications to engage supporters effectively. 

Technology has also played a significant role in expanding the reach of fundraising events. Virtual fundraising has become increasingly popular in recent years as a way to keep events running during uncertain times.These virtual events enable nonprofits to connect with donors worldwide and raise funds efficiently, regardless of geographical constraints.

Overall, technology is not just a nice to have item in 2024, but an essential tool that donors expect to be greeted with.

What Are the Benefits of Fundraising Technology?

Now that you know what fundraising technology is, let us tell you why it’s so amazing! By using technology during campaigns, any organisation can benefit from the following:

  1. Enhanced Outreach 

In today’s digital era, technology has revolutionised the way organisations connect with potential donors. Through various online platforms such as social media, websites, and email newsletters, companies can reach out to a wider audience and raise awareness about their fundraising events. Technology enables organisations to create visually appealing and engaging content that captures the attention of potential donors, increasing the likelihood of their participation. An example of this is via the interactive fundraising sites we offer that can be fully customised for each event.

  1. Streamlining the Registration and Ticketing Process

With the help of technology, nonprofits and charities can streamline the registration process for fundraising events. Online registration platforms allow donors to sign up conveniently and securely from the comfort of their own homes. This eliminates the need for paper-based forms and manual data entry, saving valuable time and resources for both the organisation and the donors. A seamless registration process ensures a high participation rate and enhances the overall event experience for attendees.

Ticketing also offers the option to bring in donations before a live event as well as allowing attendee data to be captured. This assists in not only the smooth running of the event but also the follow-up and analysis phases.

  1. Increasing Donations

Technology has opened up new avenues for raising funds during fundraising events. Online donation platforms enable individuals to contribute easily and securely, even if they cannot attend the event physically. Additionally, technology has facilitated the use of mobile fundraising apps that allow donors to give instantly, simplifying the donation process and boosting contributions.

  1. Connecting with Donors

Technology provides companies with tools to nurture relationships with donors beyond the fundraising event. Donor management software enables organisations to track donor activity, preferences and engagement levels. Technology also enables organisations to provide updates on the impact of the funds raised, fostering transparency and keeping donors engaged in the cause. An example of this is available in the form of our guest messaging solution.

  1. Enhancing Event Experience

Technology can significantly enhance the overall event experience for both organisers and attendees. Apps and online platforms can be used to create interactive event schedules, mobile bidding for auctions, and live updates on fundraising goals and progress. This not only adds an element of excitement but also improves donor engagement and participation. Technology also enables real-time data collection and analysis, providing organisers with insights that can be utilised to make data-driven decisions to optimise future fundraising events.

How Can Givergy Support Fundraising Technology Needs?

In essence, fundraising technology encompasses a diverse set of digital tools and strategies that empower nonprofits to raise funds, engage donors and amplify the impact of their charitable initiatives. By harnessing the power of technology, organisations can optimise their fundraising efforts, build lasting relationships with donors and advance their missions effectively.


Not only can you benefit from our virtual features such as our live fundraising sites and online auctions, but we also offer technology to use at live events. To learn more about how we can facilitate online campaigns to ensure donors can donate in just a few clicks, please contact our team!

Unique Fundraising Ideas for Easter 2024

Posted on by Ben Crook

At Givergy, we love seasonal occasions because it’s the perfect opportunity to raise more! Easter is a joyous celebration for many people around the world. It’s a time to celebrate renewal, rebirth and new beginnings. It’s also a time to host various fundraising campaigns that can make a significant impact on different communities. You need unique and ‘fun’ fundraising ideas to stand out and attract donors if you want to elevate fundraising potential.

Below we have gathered some memorable ways to bring in essential donations at a time of year when people are looking to treat others and celebrate within communities. If any of these sound like something that your organisation could benefit from, contact our team now to get the eggs rolling! 

Why Is Easter A Good Time To Raise Money?

Easter is a widely celebrated holiday within the Christian calendar. It is a time when individuals often feel more inclined to give back and demonstrate acts of kindness and generosity. This spirit of giving can be leveraged to encourage people to donate to charitable causes or participate in fundraising events.

Easter is also a great time to connect with donors as it commonly represents a period when families and communities come together for meals, outings and other social activities. These gatherings create opportunities to promote your fundraising cause and generate awareness. By creating seasonal events, such as Easter gatherings, you can tap into the sense of community and bring people together in support of a common goal. By leveraging these factors, you can effectively raise money for your cause and make a positive impact on your organisation or the community you serve.

Givergy’s 2024 Easter Fundraising Ideas

Do you need more of a wiggle in your tail or crunch in your chocolate? Easter events are a great idea but will only be a huge success if you put extra time and attention into the planning phases. To assist you, we have come up with some playful ideas you can take inspiration from to throw some brilliant events.

Online Easter Basket Auction

Everyone loves an online auction, especially when it’s got a seasonal theme! We think an easter themed auction is a fantastic way to bring in more money as you can get truly creative with the auction items. Anything from Easter baskets to fancy celebration meals can all be tied into with the celebrations that traditionally take place at this time of year. 

The benefit of an online auction is also that you can keep overheads down whilst reaching a large audience and give you more fundraising potential overall. 

Bunny Fun Run or Walk

Live fundraising events can be used in many ways when it comes to seasonal occasions making them a fun way to engage donors. Why not try thinking outside of the box and holding an Easter-themed Bunny Fun Run or Walk event where participants dress up in bunny costumes and collect sponsors for each kilometer or mile they complete. Promote the event through social media and encourage participants to fundraise for a cause while enjoying a fun and active Easter-themed activity.

Family Easter Craft Day

Hosting a Family Easter Craft Day is a wonderful way to bring families together for a fun and creative celebration. You can use it as a way to create a positive emotional link to your cause as well as raising money. A great way to bring in donations is to consider hosting this as a ticketed event.

Easter Baking Competition

Something synonymous with Easter are sweet treats. By running an old-fashioned bake sale you can appeal to donors young and old. This could be virtual, using online retailers to support you, or part of a wider in-person occasion. You can get truly creative with this idea!

Choose Givergy For Seasonal Events

Do you love the idea of making the most of special occasions but lack the finesse to push things over the line? Don’t worry as the Givergy team is ready to support you. Whether you need help executing a planned event or want some brainpower from our fundraising experts, by working with us any need can be fulfilled. Please just get in touch!

Last-Minute Christmas Fundraising Ideas

Posted on by Ella Jacques

Although we are sure many charities will have their Christmas fundraiser plans solidified by now, we want to share our last-minute ideas in case they spark some seasonal inspiration!

There is no denying the feeling of joy that comes from spreading kindness and making a difference in the lives of others during this magical time of the year. In fact 49% of people say they are more likely to donate to a charitable cause around the festive period. Whether you’re a part of a community group, a school, a charitable organisation, or simply an individual with a big heart, this blog is your go-to guide for Christmas fundraising ideas that go beyond the ordinary with the help of the Givergy platform.

The Benefits of Christmas Fundraising

There are so many reasons why planning fundraising campaigns into a festive season like Christmas can aid your organisation. The main ones are:

Spirit of Generosity: Christmas is synonymous with the spirit of giving. During this time, people are naturally inclined to be more generous and charitable. The festive atmosphere and the emphasis on gratitude create an ideal environment for fundraising efforts, as individuals are more open to supporting causes that make a positive impact.

Heightened Emotional Connection: Christmas is a season that fosters strong emotional connections. Families come together, and individuals reflect on the values of love, compassion, and goodwill. Capitalising on this emotional sentiment can enhance the effectiveness of fundraising campaigns, as people are more likely to connect with and support causes that align with the spirit of the season.

Increased Social Engagement: Christmas brings people together, both online and offline. Social gatherings, parties, and events are prevalent during this time. Leveraging these opportunities to promote and raise funds for a cause can significantly amplify the reach of your campaign. The holiday season encourages social sharing and word-of-mouth promotion, creating a snowball effect for your fundraising efforts. This means more awareness for your cause long after the tinsel has been stored away for another year.

Last-Minute Christmas Fundraising Ideas

Seasonal events are a fantastic way of raising money and awareness simultaneously. They are also the perfect excuse to go all out, with glitter and glitz expected, making for a fun environment. 

Below are some of our top Christmas fundraising ideas for charities that can be arranged even if you only have a few week’s notice.

  1. Arrange a gift-wrapping service that is paid for via donations. This is a great way to engage the local community to ensure that not only raises money, but increases charity awareness. You can ask local companies to donate the wrapping supplies and set up somewhere with a busy footfall to maximise impact.
  2. Lead a Christmas-themed silent auction. Collect donated prizes, such as gift cards, electronics, or holiday hampers, and use some festive-themed communications to share your fundraising site. Advertise the auction via your supporter’s community and encourage them to spread the word to make a bigger impact.
  3. Host a ticketed Christmas-themed competition. Organise activities like a gingerbread house decorating contest, a Christmas trivia night, or a holiday-themed scavenger hunt. Participants can purchase tickets for a small entry fee and winners can receive prizes donated by local businesses.
  4. Organise a virtual Christmas concert or talent show as a virtual gala event. Who doesn’t love a talent show or fab event this time of year? Running this online means your overheads are lower and the audience can be larger. You can use the event to share stories about your work and upcoming fundraising initiatives for the next year.

Create The Perfect Christmas Fundraising Event With Givergy

Are you ready to deck the halls and add Christmas flair to your operations to raise more this season? Even though time is running out, we have a proven track record of being able to turn around event ideas in a short space of time. Get in touch with our team today to chat about last-minute Christmas fundraising plans that can bring added attention to your worthy cause for an entire year.

Turning Traditional Fundraising Into Digital Success

Posted on by Emily Clare

With the increasing use of technology and digital platforms, turning traditional fundraising into digital successes can significantly enhance your fundraising efforts. Charities that rely solely on traditional fundraising may struggle as our world advances in the digital era, but the reality is that raising more is only possible if you harness the power of technology.

44% of charities don’t have a digital strategy, which is worrying as they all risk getting left behind where others are thriving. The digital transformation of the giving sector allows more money to be raised, improved trust and increased transparency with donors. All of these factors work together to improve charities’ branding and reputation, which means they can help more people whilst establishing long-term futures. 

Keep reading to learn how to turn traditional fundraising methods into digital successes for your organisation.

What Is Traditional Fundraising?

Firstly, let’s clarify what is meant by the term ‘traditional fundraising’.

Traditional fundraising refers to raising funds or financial support for a cause through conventional, in-person methods. These can include things like door-to-door canvassing, auctions, bake sales, and other in-person charity events. Traditional fundraising has been the standard approach for charitable causes for many years, focusing on building a solid rapport with donors through face-to-face interactions.

While these still offer success, they limit the ability for an organisation to expand its reach, and awareness, which greatly affects the amount of vital funds that need to be raised.

Why Does Givergy Believe in Digital Fundraising?

If you have attended any of Givergy’s Future of Fundraising events, you know how strongly we believe in innovation and technology in the fundraising industry. 

The future of fundraising is racing towards digital methods now more than ever due to several reasons:

  1. Digital fundraising allows for increased cost-effectiveness compared to traditional methods. For example, the cost of hosting an online fundraising campaign can be significantly cheaper than hosting an in-person gala. With a digital campaign, a wide range of online fundraising tools can be used, making it easier for charities to engage and excite supporters.
  2. Digital fundraising offers greater convenience and accessibility for donors. Online platforms allow supporters to contribute to causes anytime and anywhere, eliminating geographical barriers and time constraints. This accessibility can lead to increased donor participation and engagement. Moreover, digital platforms provide charitable causes with quality opportunities for storytelling and showcasing impact. 
  3. Digital fundraising reaches critical demographics needed to keep fundraising alive and strong. Younger generations, such as Millennials and Gen Z, are more digitally connected and have different preferences for engaging with charitable causes. By reaching them through digital methods that feel authentic, they are more likely to donate and support.

As our world gains technological advancements, charities can utilise tools that empower them to raise funds, promote their causes, manage donors, engage communities, and collaborate online.

How To Transform Traditional Fundraising Methods

Here are a few traditional fundraising methods along with their suggested digital transformations:

Traditional Method: Door-to-door canvassing 

Digital Method: Online fundraising

Volunteers going door-to-door in a neighbourhood or community, soliciting donations or selling products on behalf of a charitable organisation used to be the norm. Nowadays, people appreciate their privacy a bit more, so having someone knock at the door unexpectedly doesn’t always have the desired impact.

Instead of having volunteers out pounding the pavements, online fundraising is a digital alternative that simplifies the donation process. Furthermore, it has a high chance of success as it increases visibility and reach, enables storytelling and aligns with the preferences of modern donors. Givergy’s fully customisable campaigns allow each organisation to create an online presence that best represents their intentions and goals.

Traditional Method: In-person gala events

Digital Method: Virtual galas

Don’t get us wrong, in-person gala dinners and events are still a proven way to raise money. There’s no need to go completely digital straight off the bat, but embracing the balance the digital world has to offer can make a world of difference. 

By hosting a virtual gala, you can still include exciting event moments like entertainment and testimonials. The difference is that you can reach a larger audience than the boundaries of a room. Many in-person galas are annual events, but with virtual galas, it’s easier to host more than one, giving you the opportunity of making consistent impacts throughout without an expensive budget. 

Furthermore, virtual fundraising contributes to a reduced environmental footprint by eliminating the need for physical travel and printed materials. This aligns with the growing awareness and preference for eco-friendly practices. You can essentially achieve good by doing good!

Traditional Method: Telethons

Digital Method: Live Streams with integrated silent auctions and pledges

We all probably grew up watching televised fundraising campaigns that integrated our favourite celebrities and other forms of entertainment. The big names will likely use this method for a long time, but due to the saturation of smaller charities, it can be hard for some to stand out in this way. 

Live Streams have become powerful tools for fundraising, offering a dynamic and interactive platform that engages audiences in real-time. These are primarily conducted on social media platforms like Facebook, Instagram, TikTok, and Twitch. Livestreams still offer the same levels of engagement and collaboration that telethons have but also integrate the option to easily donate from a phone, tablet, or computer, aligning with the needs of the modern donor.

Live Streams offer interactive features during live events, such as polls, Q&A sessions, and live chat. These features encourage active participation and engagement, making viewers feel more involved in fundraising and your cause.

Go Digital With Givergy

Does your charity need to join the digital world of fundraising sooner rather than later? Even though transitioning to new methods can be scary for some, we can assure you that the benefits outweigh the risks. 

Our team offers a collaborative approach to the task, finding the best digital methods of raising more that will resonate with your existing and potential audience. To find out more, contact us.

How to fundraise effectively in the gaming space

Posted on by Shane Bailey

The video game industry has come a long way since the days of arcade machines. In 2022, the global video game industry was estimated to have generated more than US$300 billion in revenue, engaging more than two billion people on a daily basis across consoles, PC and mobile. It’s a form of entertainment that eclipses non-interactive mediums like film, TV and music, yet ‘gamers’ aren’t necessarily top-of-mind for consumer brands and non-profits.

Identifying and reaching the gaming audience can be a challenge. With few options to reach the gaming audience through the games themselves (outside of mobile in-game advertising), how does one engage gamers, particularly for non-profits with limited resources? Here are some tips and guiding principles to help your charitable organisation find success in the gaming space.

6 Tips to Fundraise effectively in the gaming space

  1. Build credibility:

People often use gaming to escape; to leave reality behind and visit a fantastical realm, connect with friends across the world, or test their mettle in a challenging experience or online competition. Through interactivity, gaming is an emotion-filled form of entertainment, so when a brand interrupts that experience, it’s not always welcome. It’s why building credibility in the eyes of gamers is so important. To that end, think about the brands endemic to the gaming space you can partner with to help introduce your charity to the gaming audience, such as well-known publishers like Xbox, EA Games and Ubisoft or consumer brands like Elgato, HyperX and Logitech. Similarly, are there content creators or personalities in the space who can act as ambassadors for your cause? Before jumping straight to the biggest names in gaming and streaming, like Ninja, Loserfruit and Dr. Lupo, try starting small first and expanding from there. Grassroots creators are much more likely to work with you as they grow their own online, personal brand. Laying a strong foundation of credibility first will make it much easier to build upon your success in the space.

  1. Find the right experts:

It can be difficult navigating a world completely unknown to you and the team, so look for ways to engage experts in the space. This doesn’t necessarily mean hiring someone from the gaming industry. There are many people in the space that can deliver the expertise you need. If community fundraising via live-streaming is your first focus, start with influencer and talent agencies that represent these content creators, and be sure to ask questions when you start. It’s likely that these agencies field proposals from a variety of brands every week and the last thing you want is for the creators they represent to view you in the same way they view another brand looking to advertise via their streams and social channels. Ask how the agency’s creators like to work with charities. What would an engaging charity or fundraising campaign look like to them? Is there a way their creators can team up to create something larger, like a streaming marathon where multiple creators work together? With a bit of imagination and collaboration, creating something a bit different can be exciting for the creators you work with.

  1. Add value:

Always remember that your partnership with these creators and brands is exactly that: a partnership. How is your charity adding value to this relationship? Can you demonstrate the impact the audience’s involvement will have on your mission? Particularly for grassroots content creators, spotlighting them on your website and social channels can be really meaningful. Don’t be afraid to step outside of your comfort zone as well. Jump on livestreams with creators who fundraise for you and thank them and their community for their support. You don’t necessarily have to play the game they’re playing, but just appear as a guest for 10-20 minutes and show how much they are appreciated. The same can be said for any brands you partner with. Treat them in the same way you would any traditional corporate partner and build that value together.

  1. Be where they are:

A part of finding the expertise to navigate the gaming space is understanding where and how to communicate with gamers and content creators. You’ll likely have a difficult time gaining support by focusing on social ads, cold emails and phone calls. Instead, look to where the gaming audience is highly engaged. X/Twitter and TikTok are both platforms content creators use to speak directly to their own communities, so try casually sliding into their DM’s there. Try not to be too heavy-handed in your initial approach either; they don’t need the full pitch upfront. Ask if they’ve fundraised for a charity before and if they’d be open to working together. If you have the capacity and resource, taking the time to get to know streamers when and where they stream can be hugely beneficial. Tune into their streams and pop in their live chat to say hello. This can make it much easier to then send a message to them after the stream to introduce yourself more formally.

  1. Leverage a connected community:

One thing that is definitely true about content creators in the streaming space and people who work for big gaming brands is that everyone is connected. When you chat with a brand manager at Nintendo, it’s likely they know the local team at PlayStation or an agency who works for Twitch. Similarly, the content creators you chat with likely have creator friends, are involved in a community of streamers who play together, or know creators who have had success supporting charitiesin the past. Even if someone is unable to support you directly, they will likely know someone else who can, so always ask for those introductions or to be pointed in the right direction.

  1. Don’t forget the basics:

It’s important to remember that gaming brands and content creators you partner with are not dissimilar to other corporate partners or P2P fundraisers. Everyone who supports your organisation wants to do a good job, so be sure to make it as easy as possible for them to find success. Equip them with all the usual fundraising tools who would your traditional partners and fundraisers. For content creators, it’s worth taking the time to create assets suitable for their streams as well. Being a good partner and empowering your supporters to do the best job they can will maximise the chance that they’ll come back and support you again.

 

 

 

Top Thanksgiving Fundraising Ideas

Posted on by Chloe Colquitt

The season of thanks is almost upon us, so now is the time to finalize your Thanksgiving fundraising plans if you have not already! With people set to enjoy family time, good food, and a start to the festive period, the minds of many turn to helping those less fortunate than themselves.

To help you use the season wisely and boost your 2023 donations before the end of the year, check out our top fundraising ideas below. 

Do People Donate More During Thanksgiving?

One of the most iconic symbols of Thanksgiving is the turkey. The turkey has long been associated with abundance and generosity. In the early days of Thanksgiving, when the Pilgrims and Native Americans came together to celebrate, they shared a feast that included wild turkey. This act of sharing a meal symbolized the spirit of giving and community.

Today, the tradition of sharing a Thanksgiving meal with loved ones continues, and it serves as a reminder of the importance of giving back. 

Family plays a central role in Thanksgiving celebrations, and it is through family traditions that a culture of giving can be fostered. Many families have their unique traditions when it comes to Thanksgiving, whether it’s cooking a special meal together, watching football, or going for a post-dinner walk. These traditions can also include acts of charitable giving. For example, some families choose to volunteer together at a local soup kitchen or food bank on Thanksgiving Day. This allows them to give back to their community and provides an opportunity for family bonding and creating lasting memories. 

Thanksgiving is not only a time for giving back through volunteerism but also through charitable donations. Many people choose to make financial contributions to organizations that are working to address issues such as hunger, homelessness, and poverty. Charitable donations tend to increase during the holiday season, with Thanksgiving catalyzing this generosity.

Thanksgiving Event Ideas

  1. Host a Thanksgiving Dinner Fundraiser

One of the most popular ways to raise funds during Thanksgiving is by hosting a Thanksgiving dinner fundraiser. This live fundraising event involves organizing a dinner event where attendees can enjoy a delicious meal while supporting a good cause.

You can present a meal with all the trimmings and use features such as silent auctions to raise money while guests are tucking into their feasts. You may also find that local food stores or restaurants will want to donate meals or ingredients in honor of the cause, which will help keep costs down.

  1. Create a Thanksgiving-themed Silent Auction

A Thanksgiving-themed silent auction is another creative way to raise funds during the holiday season.

To make the auction successful, offer unique items or experiences that will attract bidders. Consider bundling items together to create themed packages, such as a Thanksgiving feast package or a holiday travel package. This will increase the perceived value of the items and encourage higher bids.

  1. Organize a Thanksgiving Bake Sale

A Thanksgiving-themed bake sale is a classic fundraising idea that can be both fun and profitable. To organize a successful bake sale, start by recruiting bakers who are willing to donate their time and skills to bake delicious treats.

To make the bake sale successful, offer a variety of treats that are related to Thanksgiving. This could include pumpkin pies, apple crisps, or turkey-shaped cookies. Consider packaging the treats as gifts, such as in festive boxes or bags, to make them more appealing to bidders.

  1. Organize a Thanksgiving-themed Charity Walk

Charity walks have become increasingly popular in recent years as a way to raise funds and promote awareness for various causes. Organizing a Thanksgiving-themed charity walk can be a great way to engage the community and raise funds during the holiday season.

You could arrange a walk that takes in some popular thanksgiving sights in your town or city or just market it as a way to walk off the calories consumed during the luxurious meal.

Choose Givergy To Support You

Thanksgiving is a holiday that is deeply rooted in gratitude and community. It is a time when people come together to express thanks for their blessings and give back to their communities. From its origins in the early days of the Pilgrims to the present day, Thanksgiving has inspired acts of kindness, generosity, and volunteerism.

At Givergy, we love a seasonal event as a way to reach more donors and use the positive spirits to help raise more. To find out how we can assist you, contact us today.

Labor Day Fundraising Ideas for 2023

Posted on by Ella Jacques

Is there a better excuse than Labor Day to celebrate your patriotism with everything red, white, and blue? We think not!

With everyone feeling ready to celebrate and spirits high, it is the perfect opportunity to remind people about your fundraising cause. As the festivities approach, many individuals and organizations prepare to host events, while others plan to use this holiday to raise funds for their cause. That being said, organizing a fundraising event can be daunting, but it doesn’t have to be. 

We’ve compiled a list of five Labor Day fundraising ideas for 2023 that are engaging and creative, offering the perfect complement to ongoing celebrations.

Why should you use Labor Day as a fundraising opportunity?

Capitalize on the holiday spirit: One of the biggest advantages of using Labor Day as a fundraising opportunity is that people are still in a generous and giving mood despite summer coming to an end. They’re more likely to donate to a good cause and support organizations that align with their values. 

Focus on workers’ issues: Labor Day is all about celebrating the contributions of American workers to society and highlighting the challenges they face in today’s economy. This presents an opportunity for you to bring attention to the issues that matter to workers and their families, such as fair wages, healthcare, equal pay, and job security. If your nonprofit is focused on any labor-related causes, you should really maximize the holiday for your messaging.

Thank your donors and supporters: Finally, don’t forget to thank your donors and supporters for their contributions and support. Use Labor Day as a moment to express your gratitude and show how their donations are making a difference in the lives of workers and their families. This can help build long-term relationships with your donors and encourage them to continue supporting your cause in the future.

Top Fundraising Ideas for Labor Day:

  1. Create auctions showcasing the best USA-themed consignment items.

This could be either a live auction or a silent auction that is packed full to the brim with experiences, gifts and vacations that showcase the best the country has to offer. By having a clear theme, you are able to capitalize on the Labor day celebrations perfectly.

  1. Organize a Bake Sale or hold a BBQ

Baked goods always stay in style, be it any event or occasion. Labor Day is a great opportunity to bake and sell your homemade goodies for a good cause when people are looking for some good food to celebrate!

Aside from offering traditional bakery items, you can get creative and offer themed snacks or meals that are popular on Labor Day, such as barbecues, hot dogs, hamburgers, and desserts.

Nothing screams Labour Day more than a traditional barbecue if you are more interested in an outdoor event. Consider giving it an old-fashioned touch by serving meals in tin-foil plates and disposable cups to make it interesting. For dessert, serve apple pies or cupcakes with edible American flag images. To collect funds, charge a small fee per plate or simply ask for a donation.

  1. Host a mini-games tournament.

Everyone loves friendly competition, and there’s no better way to add life to your Labor Day party than by hosting a mini-games tournament. Consider including classics such as Twister, horseshoes, or cornhole, and award prizes to the winners. You can charge for entry or ask for a donation.

  1. Patriotic Karaoke. 

Karaoke is always a crowd-pleaser, and it’s even better when it’s patriotic. To add a fun twist, organize a karaoke competition where participants sing songs inspired by American history or culture. You can charge an entry fee, provide prizes for the winner, or take donations for your cause.

  1. Outdoor Movie Night.

Finish off your Labor Day party with a bang by hosting an outdoor movie night. Rent a projection screen, use a white wall, and display a patriotic movie such as “Independence Day” or “Captain America” to end the evening. Charge for admission or ask for donations.

Labor Day is a great opportunity to bond with family and celebrate the hardworking citizens of the country. However, you can use this day to make a difference by raising funds for a worthy cause. The ideas mentioned in this post will add excitement to your Labor Day party and help you collect funds. So go ahead, put on your thinking cap, and plan the perfect Labor Day party that will impress your guests and make a difference.

Givergy’s fundraising platform can support all your event needs. To find out more, contact us today.