Fundraising Advice & Strategies | Givergy Blog Page 8

How to Host a Movie Screening Fundraiser for Schools

Posted on March 7, 2025August 29, 2025 by Jordan Morris

There’s no better way to unite your school community while raising funds than an event. However, your fundraising team may struggle to develop unique event ideas that parents, students, and teachers will love.

Look no further than a movie screening fundraiser! School community members of all ages will enjoy watching a movie together to benefit your cause. This guide will walk you through the process of hosting a movie screening fundraiser step by step so you can easily execute your own.

Determine the logistics.

Straighten out your event’s logistics first before diving into the fundraising process. That way, you can lay a strong foundation and understand exactly what your event will look like. This process will include:

Selecting a date and time. You’ll likely want to host your movie screening fundraiser at night or on a weekend to maximize attendance. Make sure the date doesn’t conflict with any major holidays or other community events, and finalize it far enough in advance that school families will be available.
Finding a venue. Many schools use their auditoriums or gyms for large events because they’re large, low-cost spaces. If you’re hosting your movie screening fundraiser outside, you can use a projector and sheet.
Choosing a movie. Have students vote on the movie they’d like to watch. Select a few family-friendly options to choose from, and spread awareness of the winner to stir up excitement.

Your staff is likely busy with daily tasks and may not have time to manage event logistics independently. ABC Fundraising’s school fundraiser guide recommends forming a parent event committee to streamline this process and gather parent input on your efforts.

Establish a fundraising goal.

Next, develop a fundraising goal to focus your efforts and let your community know what their funds will go toward. Using the SMART goal framework ensures your goals are actionable and trackable so you can easily measure progress and evaluate your success. Here’s an example of what the SMART goal framework looks like in action:

Specific: Clarify exactly what you’re raising money for and how you will do so. For example, you may run a movie screening fundraiser to start a tennis club, purchase new art supplies, or expand your school building.
Measurable: Link your goal to a specific dollar amount to hold your team accountable and motivate people to contribute.
Achievable: Your fundraising goal should be reasonable based on past fundraising results. For instance, if you raised $2,000 during your last fundraising event, you may strive to raise $2,500 to challenge your team while staying realistic.
Relevant: Ensure your fundraising goal is relevant to your overarching mission. As long as you’re raising money to make your school a better place, your goal will fulfill this category.
Time-Bound: Assign a timeline to your goal. Since you’re hosting an event, the date of the movie screening fundraiser will likely mark the end of your campaign.

Altogether, your SMART goal may look like this: “Our school will run a movie screening fundraiser to raise money for our new tennis club that will encourage our students to become more active. We aim to raise $2,500 in the two months leading up to the event.”

Recruit volunteers.

Call upon parents and community members to power your event. Better Impact’s volunteer management guide recommends doing the following to streamline the recruitment process:

Write clear role descriptions. List the responsibilities involved in different roles. For example, you may have a ticket sales and check-in role responsible for verifying online ticket purchases and selling in-person tickets, a concessions role responsible for selling snacks and drinks, and a clean-up crew role responsible for ensuring the space is spotless at the end of the event.
Create online application forms. Simplify volunteer sign-up with streamlined digital forms that collect contact information, relevant skills, and availability. Ensure this information flows easily into your constituent relationship management platform (CRM) for easier management.
Promote opportunities across multiple channels. Spread the word about your volunteer openings via your website, social media, email, and volunteer matching platforms. Attach your team’s contact information so interested community members can reach out with any questions.

Once you’ve recruited volunteers, host an orientation session that clarifies how the event will work, what volunteers will be responsible for, and how long they’re expected to be at the fundraiser.

Promote the event.

The more you publicize your event, the more tickets you’ll sell. Get your school community involved by promoting your event on various channels, including:

School website. Add the movie screening fundraiser to your school calendar, and create an announcement on the site that lets parents know about the event. Consider developing a fundraising event page to feature information about past and upcoming events.
Newsletter. If your newsletter features an important dates section, include your movie screening fundraiser so families can mark their calendars. As the event gets closer, give updates, such as how much money you’ve raised and how many days are left until event day, to excite your school community.
Social media. Develop graphics that students and parents can share across social media platforms like Instagram and Facebook. Emphasize what information they should include in their captions, such as the event’s date and time, ticket sales link, and what money will go toward. Make it even easier by including a caption template.
Flyers. While digital marketing strategies have a wider reach, flyers are still reliable for promoting fundraising events within your community. Use a graphic design platform to brand the flyers to your school and post them in high-traffic areas like your local library or cafe.

Event marketing is a great way to involve students in your fundraiser planning. Have younger students write letters to their families inviting them to the event, and work with older students to create and post social media graphics.

Develop additional revenue streams.

Maximize funds by generating additional revenue streams for your event. During your movie screening fundraiser, you may do the following to reach and exceed your fundraising goal:

Sell concessions. What screams a movie screening more than candy and popcorn? Sell snacks and drinks like a real movie theater to create a more immersive experience and generate more revenue simultaneously.
Incorporate a discount card fundraiser. Running a discount card fundraiser involves working with a product fundraising company to develop physical cards that feature discounts for local businesses. Then, you can sell these cards at your event to support your community and school.
Host a silent auction. Gather auction items and set them up outside the movie venue for parents to bid on. To stay on theme, consider throwing in some movie-related items like a streaming service subscription, movie theatre rewards program membership, and a concessions basket.

In addition to these fundraising ideas, you may also collect general donations during ticket sales and the event to further maximize funds. Use a fundraising thermometer to let families know how close you are to your fundraising goal and urge them to contribute just a bit more to push you over the finish line.

Finally, at the end of your movie screening fundraiser, thank attendees for coming and inform them of their impact. Evaluate your event’s success by tracking the revenue you raised through different sources and turnout. It’s a good idea at the end of your fundraiser to survey attendees to gather their feedback. This learning loop will then help you improve your next community event.

—————————————————————————————————

Whether it’s selling tickets, or hosting a silent auction or raffle, Givergy has helped thousands of nonprofits worldwide raise more at their events and online. To contact one of our experts to talk about your fundraising plans today, click here!

4 Exciting Digital Fundraising Trends To Embrace This Year

Posted on February 28, 2025August 29, 2025 by Jordan Morris

The way you raise money for your organization is constantly evolving. Gone are the days of relying solely on traditional bake sales or high-end galas to achieve your funding goals (though these fun events definitely have a place in a well-rounded fundraising strategy!). Nowadays, the name of the game is digital fundraising.

Also referred to as online or virtual fundraising, digital fundraising uses online technology to raise money for a specific cause. According to Cornershop Creative, there are several benefits to embracing digital fundraising, such as saving money on traditional fundraising costs, getting a rapid response in times of crisis or extreme need, and expanding engagement beyond geographical borders.

If you’re ready to experience these benefits, you first need to understand the current digital fundraising trends that are turning donors’ heads and getting them excited about making a difference. Get started by reviewing our roundup of tried-and-true trends that you can use in 2025!

1. Mobile-First Fundraising

Mobile-first fundraising allows you to meet your donors where they’re at—their smartphones! After all, the Pew Research Center reports that 91% of Americans own a smartphone. Further, Americans spend an average of 5 hours and 16 minutes daily on their phones.

This is good news for your organization—if you can learn how to grab your supporters’ attention through mobile fundraising, you can connect with them regularly and raise more money and awareness for your work.

Here are some strategies to increase your chances of securing donations from smartphone users:

Optimize and maintain your donation page with mobile devices in mind. Your online donation page is where all the action happens with mobile-first fundraising, so ensure you’re prepared for mobile visitors. The page should be responsive, meaning it adjusts automatically to different screen sizes. Also, make sure the page loads quickly and elements like forms, buttons, and images are easy to navigate.

Design a text-to-give campaign. With this type of fundraiser, your organization sets up a mobile donation number and shares a special keyword with its supporters. When they text that keyword to the donation number, they’ll be prompted to follow a link to make a donation. Ensure the keyword you pick is easy to remember and type out. For instance, “Give4CancerResearch” is easier to remember than a long scramble of random numbers and letters.
Allow supporters to participate in events from their phones. Consider hosting virtual events that supporters can participate in from wherever they are. For example, with an auction, you can use online auction software to allow donors to bid from their mobile phones and notify them when they’ve been outbid. You can also use livestream technology to interact with mobile participants.

2. Matching Gifts

Many fundraisers find it challenging to balance the need to raise more money for their causes while being mindful of how often they ask donors to give. Donor fatigue is a real issue that can quickly become an insurmountable challenge for organizations that fail to find the right balance.

Matching gifts offers a creative—and lucrative—digital fundraising solution for organizations and donors alike. Through this form of corporate philanthropy, donors’ employers financially match donations donors make to your organization.

Here’s how the process works:

A donor gives to your organization.
The donor checks their corporate matching gift eligibility using a matching gifts database on your organization’s website.
After confirming that their employer offers matching gifts, the donor fills out any necessary online forms provided by the database tool to kickstart the matching process.
The donor’s employer reviews the forms and confirms the donation with the nonprofit.
The company sends the nonprofit a donation.

Every company’s matching gift program will look a little different. Employers have different rules for what types of nonprofits they’ll match gifts for, the types of employees eligible to use the programs (for example, full-time employees versus part-time employees), and the ratio at which they match gifts. Most companies will match at a 1:1 or 2:1 ratio, but some will offer a 3:1 ratio!

Here’s an example to illustrate what matching gifts can do for your organization: Say Shayla, an employee at Deloitte, gives $50 to your nonprofit. She finds out she’s eligible for a 1:1 donation match and submits the required paperwork to the company. A few days later, your organization receives a check for $50 from Deloitte. The matched gift has essentially doubled the amount and impact of Shayla’s gift without requiring her to reach back into her wallet!

To take full advantage of matching gifts, you need to market them effectively. Create a page on your organization’s website that explains the process, and encourage donors to check their eligibility when you promote your digital fundraising campaigns. You can even shout out donors who take advantage of matching gifts on your blog to inspire others to do the same.

3. Recurring Giving Programs

A steady source of revenue is essential for sustainable, long-term success. This is best achieved by tapping into multiple streams of fundraising dollars all at once, and one of the most popular digital types is a recurring giving program.

With recurring giving programs, donors can opt into giving your organization a set amount of money each month. And though this typically means donors give a smaller amount of money each time they donate, that amount adds up over time. According to Double the Donation, the average monthly gift is $24, which results in an annual donation total of $288. This is actually more than the average one-time donation amount of $115!

To set up a recurring giving program, revisit your online donation page. Offer an option on the page to turn a one-time gift into a recurring gift. This will allow your donors to “set and forget” their donations so that they’re billed monthly and don’t have to take any further action.

Also, consider creating a recurring giving society to build a community around your program. You can offer recurring donors perks like exclusive newsletters or early access to event tickets, which will help them feel seen and valued for their consistent contributions.

From time to time, you should also check in with your recurring donors to ensure their giving details, such as payment information, contact information, and giving amounts, are current. This can serve as a great touchpoint for encouraging donors to level up their giving or just to say thank you for all their support!

4. AI-Powered Donor Engagement

By now, your organization has at least heard about the rise of artificial intelligence (AI) in nonprofit fundraising and marketing strategies. Or, maybe you’ve even tried out some popular AI tools like ChatGPT yourself! After all, research shows that nonprofits are embracing AI faster than for-profit organizations.

There’s no doubt that AI is here to stay, so whatever your level of adoption has been so far, consider strengthening your digital fundraising efforts by embracing it further. One of the best places to start is using AI for donor engagement.

Two types of AI can help you connect with your donors and pave the way for better fundraising results:

Generative AI, which creates original content, such as copy, images and video.
- Examples: ChatGPT, which offers written responses to user prompts, and DALL-E, which can create original images based on user prompts

Predictive AI, which analyzes data and offers predictions or recommendations based on that data.
- Examples: AI features in your CRM that allow for marketing automation or donor segmentation

Predictive AI tools can help you better understand who your donors are, what they value, and how best to reach out to them. Some tools can even recommend how big of a donation to ask for, when to ask for it, and how.

Generative AI tools are best for helping you shape your messaging, whether you need to write personalized fundraising appeals for a dozen major donors or create a series of Facebook posts for an upcoming fundraising event.

A word to the wise: While these AI tools offer nearly endless possibilities for improving your donor engagement strategies on a vast scale, proceed with care and apply a critical eye to any output an AI tool provides you with. You know your organization and its community best! Plus, the human touch is always going to be an important part of fundraising, even in digital spaces, and your donors deserve messages and experiences that feel personal and genuine.

Digital fundraising is the new frontier for any type of organization that relies on fundraising. And by staying up to date on digital fundraising trends like the ones described above, you can ensure that your future fundraising campaigns are primed to help you achieve your goals and build relationships with those who support you.

8 Top Fundraising Secrets from Cure Cancer Australia’s CEO Nikki Kinloch

Posted on February 14, 2025September 20, 2025 by Jordan Morris

In one of our earlier episodes of The Secret Guide to Fundraising, we had the privilege of speaking with Nicky Kinlock, the CEO of Cure Cancer Australia. Since stepping into her role in 2018, she has driven extraordinary growth, with new donor numbers increasing by 158% and repeat donors surging by 441%. With her background in business and fintech, she has transformed traditional charity operations through innovative, forward-thinking strategies that have paved the way for fundraising success. Below, we break down her key learnings into top fundraising tips for anyone looking to achieve fundraising success and grow their fundraising efforts.

Embrace Adaptability and Pilot New Ideas Gradually

“If you have an organisation that’s not set up for big change, then just do it in small steps. Progress is progress, full stop.”

In a constantly shifting environment, the ability to adapt is crucial for fundraising success. Nicky stresses that when introducing new initiatives, it’s essential to start small, learn from each pilot, and then scale up gradually. This approach not only minimizes risks but also helps you fine-tune your strategies based on real-world feedback. By controlling costs and managing uncertainty, you create a solid foundation for growing fundraising efforts.

This top fundraising tip—starting with small, manageable pilots—has been instrumental in nurturing innovative projects while ensuring that the charity remains agile and responsive to change.

Cultivate a Fintech Mindset in a Traditional Setting

“I always now say that I work for a 57-year-old charity, but we have got a fintech mindset.”

Even in a longstanding charity, adopting a fintech mindset can revolutionize your approach to fundraising. Nicky’s ability to challenge conventional methods by integrating modern, technology-driven strategies has been a game changer. This fresh perspective attracts new donors and injects energy into the organization, making it easier to achieve fundraising success.

By embracing innovation, you set the stage for growing fundraising efforts that keep pace with evolving donor expectations and digital trends.

Expand Your Reach to Diverse Communities

“Cancer doesn’t discriminate, and neither do we.”

Reaching out to diverse communities is essential for maximizing fundraising success. Nicky emphasized that a charity’s mission should be inclusive, extending beyond major cities to embrace regional and rural donors. With a nationwide approach, organizations can engage supporters from every corner, ensuring that the benefits of their work reach all affected communities.

This approach not only broadens your donor base but also reinforces the idea that fundraising efforts must be as diverse as the communities they serve, driving long-term growth.

Leverage New Channels and Let Data Guide Your Strategy

“Something that we are doing—and will continue to do—is to be data-led. Listen to your customers, read the data, and let it guide your decisions.”

Innovation in fundraising extends far beyond traditional events. Nicky’s success includes tapping into emerging channels such as gaming and streaming, platforms that allow charities to reach audiences that were previously untapped. Alongside embracing new channels, letting data drive your decisions is critical for optimizing campaigns. By analyzing donor behaviour, open rates, and engagement metrics, you can continuously refine your strategy for growing fundraising success.

This combined approach is a top fundraising tip for anyone looking to integrate modern technology and analytics into their fundraising strategies.

Top Tip: Listen to Cure Cancer AU’s former head of Gaming and Streaming on how the organisation started raising money from gaming.

Build a Supportive Board and Collaborative Team

“I was very lucky. The board said, ‘Yes, this is what we want. We want innovation.'”

No charity can achieve fundraising success without the right support network. Nicky attributes much of her accomplishments to a board that embraces innovation and a team that is willing to disrupt established norms. When your organization’s leadership and team are aligned with a forward-thinking vision, even the most ambitious projects become attainable.

This collaborative spirit is a top fundraising tip for growing fundraising initiatives—ensuring that everyone, from board members to frontline staff, contributes to the collective vision.

Personalize Donor Communications for Greater Impact

“If you’re interested in brain cancer, we will be sending you updates on brain cancer research. If you’re interested in lung cancer, we’ll invite you to a lunch and learn with one of our researchers.”

Engaging donors on a personal level is key to building strong, lasting relationships that drive fundraising success. Nicky’s strategy involves customizing communications to align with individual donor interests, whether that means providing updates on specific cancer research areas or inviting donors to tailored events. This personalized approach not only makes donors feel valued but also encourages repeat support and long-term commitment.

By directly addressing donor interests, you create a more engaging experience—one of the top fundraising tips for growing fundraising efforts and deepening donor loyalty.

Top Tip: Use automated messaging with the Givergy platform to ensure your guests are always informed.

Invest Strategically for Exponential Returns

“Any expenditure, anything new needs to be reviewed, challenged, and tested. There’s a very strong case that you need to spend some money to make money.”

Every innovative initiative requires careful evaluation to ensure that investments yield significant returns. Nicky explains that a calculated investment approach is necessary to drive fundraising success. By rigorously reviewing new projects and ensuring that expenditures are justified, you set the stage for exponential growth. This strategy is particularly effective when you focus on long-term benefits over short-term gains.

This top fundraising tip encourages organizations to view investments in innovation as a pathway to growing fundraising and achieving greater impact.

Ask Directly to Build Strong Donor Relationships

“Just ask them. Just ask them why they care, and they will tell you.”

Sometimes, the simplest methods yield the best results. Nicky advocates for direct engagement—asking donors why they care about the cause and what motivates their contributions. This honest, straightforward approach not only provides valuable insights but also strengthens the connection between donors and the charity, driving both retention and growth in fundraising.

By engaging in open dialogue, you foster a community of informed, passionate supporters—a top fundraising tip that is essential for sustained fundraising success.

Nicky Kinlock’s leadership at Cure Cancer Australia demonstrates that combining innovation, technology, and personalized donor engagement transforms a charity’s trajectory.

To learn more and speak to us about your fundraising ambitions, click here.

10 Tips for Growing Your Gala Dinner

Posted on February 14, 2025September 18, 2025 by Jordan Morris

Gala dinners are more than just an evening of fine dining—they’re immersive experiences that can leave a lasting impression on your guests while significantly boosting your fundraising efforts. Whether you’re planning a charity event, a corporate celebration, or a community gathering, these 10 tips will help you not only enhance your event’s quality but also actively grow your gala dinner’s reach and impact.

Start with a Strategic Plan

A well-thought-out strategy is the foundation of any successful event. By defining clear objectives—whether raising funds, increasing brand awareness, or celebrating community achievements—you set the stage for measurable growth. Early planning allows you to set a realistic budget, secure the perfect venue, and craft a detailed timeline. This methodical approach minimizes last-minute surprises and positions your event for scalability, ensuring that each successive gala builds on the success of the last.

Givergy Tip: Listen to our recent podcast with event manager Anthony Spencer for more tips on event planning.

Create a Unique Theme

A compelling theme not only sets the tone for the evening but also serves as a powerful marketing tool. A unique, well-executed theme—be it a glamorous masquerade ball, a roaring twenties speakeasy, or a futuristic celebration—creates buzz and sets your event apart from the competition. When guests have a distinct and memorable experience, word-of-mouth promotion increases, attracting new attendees and growing your event’s audience over time.

Givergy Favourite: The POGO PJ party has been running for 7 years, and despite it taking a year or two for people to feel comfortable in their pjs, it is now a feature of the social calendar

Design an Engaging Arrival Experience

The arrival experience is your first opportunity to captivate guests, and it plays a critical role in building momentum for the rest of the evening. A visually appealing check-in area, complete with signature arrival drinks or welcome gifts, creates a warm and inviting atmosphere. This initial engagement can lead to higher guest satisfaction and better overall reviews, driving repeat attendance and helping your event grow in popularity and prestige year after year.

Incorporate Interactive Activities

Interactive elements transform a traditional dinner into a dynamic experience that encourages active participation. Incorporating activities such as live art installations, interactive photo booths, or sporting games invites guests to engage beyond the meal. This interaction not only enhances the guest experience but also fosters networking and community building. Engaged attendees are more likely to share their positive experiences, boosting your event’s reputation and drawing a larger, more enthusiastic crowd in future iterations.

Enhance the Program with Live Entertainment

Live entertainment energizes your gala dinner and keeps guests excited throughout the night. Whether it’s a live band, an orchestra, a DJ, or even a surprise performance, quality entertainment bridges gaps between formal segments of the program and sustains high energy levels. When guests leave feeling entertained and inspired, they’re more inclined to attend again and recommend the event to others, directly contributing to the growth of your audience and overall event success.

Recognize and Reward Contributions

Incorporating an awards ceremony or a recognition segment not only honours key contributors but also builds lasting relationships with sponsors, donors, and volunteers. Publicly acknowledging their contributions creates a sense of community and motivates ongoing support. When contributors feel valued and celebrated, they are more likely to advocate for your event, bring along their networks, and even increase their level of involvement—all of which are critical factors in the sustainable growth of your gala dinner.

Leverage Innovative Technology

Digital tools are essential in today’s event landscape, providing a seamless experience for both organizers and attendees. Platforms like Givergy offer innovative solutions for online ticketing, running silent auctions, and post-event engagement, which streamline operations and open new avenues for revenue. By integrating these technologies, you not only modernize the guest experience but also gather valuable data that can inform future event strategies—driving growth through continuous improvement and expanded reach.

Givergy Tip: By activating donor tip through the Givergy platform, you can fundraise for free. Meaning digital tech supporting silent auctions, online raffles and ticketing can be used to boost your event with no extra cost to your organisation.

Collaborate with Sponsors and Partners

Strategic partnerships are a cornerstone of successful event growth. Engaging sponsors not only provides financial support but also lends credibility to your gala dinner. Their involvement often includes cross-promotion through their networks, thereby expanding your event’s exposure to new audiences. When sponsors see a direct link between their support and the event’s expanding reach, they are more inclined to invest further, which helps secure the resources needed to scale your gala dinner year after year.

Givergy Tip: Listen to our podcast episode with Daniel Strang, founder of fight for charity, who successfully grew his event from having 4 sponsors to over 70 in just 5 years. Or read their case study.

Focus on Seamless Logistics

Meticulous attention to logistics is crucial: for delivering a flawless event experience. Ensuring that details like venue layout, seating arrangements, lighting, and acoustics are perfectly executed contributes to guest comfort and overall satisfaction. A well-run event builds a strong reputation, encouraging repeat attendance and positive word-of-mouth referrals. Over time, these satisfied guests become ambassadors for your gala dinner, fuelling organic growth and establishing a foundation for long-term success.

Capture and Share Your Success

Documenting your event through professional photography, video recaps, and guest testimonials is vital for long-term growth. By sharing these highlights on social media and other digital platforms, you extend the life of your event beyond a single night. This ongoing engagement helps to build anticipation for future galas, attract new sponsors, and foster a loyal community of supporters. The visual narrative of your success not only validates your efforts but also serves as a powerful marketing tool that propels your event’s growth year after year.

Gala dinners offer a unique opportunity to blend entertainment with purpose, creating unforgettable experiences while driving meaningful support for your cause. By incorporating these 10 tips into your planning process, you’ll build a foundation that not only elevates the guest experience but also drives measurable growth. Each strategic element, from a compelling theme to advanced technology integration, contributes to the expansion of your audience, improved engagement, and increased fundraising potential.

Ready to elevate your next gala dinner and set the stage for future growth? Start planning now and explore innovative solutions that transform your event into an immersive experience that delights, inspires, and continuously expands its impact.

To talk to one of our fundraising experts about your fundraising plans, click here.

Top Fundraising Lessons from Steve Yastrow on ‘The Secret Guide To Fundraising’

Posted on February 7, 2025September 20, 2025 by Jordan Morris

In this recent episode of The Secret Guide to Fundraising, Givergy’s Partner Team, Jasmin Peach and Serena D’Angelo sat down with Steve Yastrow—a renowned expert in relationship-driven fundraising and event strategy. Known for his compelling insights, Steve shares invaluable lessons on donor engagement, storytelling, and how to create truly unforgettable fundraising experiences. Below we break down the key findings from our conversation to help you raise more during your next fundraising campaign.

The Power of Relationship-Driven Fundraising

Summary: Steve emphasized that successful fundraising isn’t just about asking for money—it’s about fostering meaningful relationships with donors.

Key Learnings:

Focus on building long-term connections rather than one-time transactions.
Personalize donor interactions based on their interests and past contributions.
Use storytelling to create emotional resonance and deepen donor engagement.

Transforming Fundraising Events into Immersive Experiences

Summary: Events should go beyond just raising funds—they should inspire, entertain, and connect people to your cause in a lasting way.

Key Learnings:

Design events that emotionally connect attendees to the mission.
Incorporate elements of surprise and engagement, such as live testimonials or interactive experiences.
Ensure guests leave feeling inspired and eager to support beyond the event.

Givergy Tip: Check out our fundraising case studies to find inspiration for your next campaign!

The Art of Persuasive Storytelling in Fundraising

Summary: Steve noted how compelling stories can drive donations more effectively than statistics alone.

Key Learnings:

Centre fundraising appeals around real-life impact stories. Use online tools to share these stories across each element of your campaign.
Keep narratives authentic, engaging, and emotionally compelling.
Train event speakers and fundraisers to communicate with passion and confidence.

Givergy Tip: You can now embed videos across your fundraising website, from the homepage to the auction items, ensuring your communication is clear and constat whenever your supporters interact with the campaign.

Leveraging Partnerships for Greater Fundraising Success

Summary: Collaboration with strategic partners can amplify an event’s reach and fundraising potential.

Key Learnings:

Identify corporate sponsors whose values align with the charity’s mission.
Offer meaningful engagement opportunities for partners, such as branded activations.
Use digital tools to showcase partner contributions and increase donor trust.

The Future of Fundraising Events: Innovation & Adaptation

Summary: Fundraising is evolving, and organizations must stay agile to remain effective.

Key Learnings:

Embrace digital solutions like silent auctions and 50:50 prize draws.
Continuously analyze donor data to refine engagement strategies.
Stay ahead by experimenting with new event formats and fundraising approaches.

Want to Elevate Your Fundraising Events? Listen & Learn!

Steve Yastrow’s insights offer a game-changing perspective on fundraising events, donor engagement, and storytelling. Whether you’re an experienced fundraiser or just starting out, this episode is packed with actionable takeaways to help you create more meaningful and impactful fundraising campaigns.

🎧 Listen to the full podcast episode here.
🚀 Or talk to us about your fundraising ideas!

Expert Tips for Effective Event Fundraising

Posted on February 7, 2025September 17, 2025 by Jordan Morris

In this episode of The Secret Guide to Fundraising, host Jordan Morris spoke with Anthony Spencer, an event fundraising expert and Event Manager at Help Musicians. With nearly a decade of experience in the nonprofit sector, Anthony shared valuable insights on how charities can expand their event portfolios, adapt to shifting donor demographics, and integrate technology to maximize fundraising success. Here are the key topics and takeaways from Anthony’s episode:

Expand and Diversify your Event Fundraising

Summary: Anthony discussed how charities can strategically grow their event calendars, ensuring sustainability and engagement year after year.

Key Learnings:

Conduct audience research to align new events with donor preferences.
Balance traditional events with innovative formats to attract different demographics.
Plan at least a year in advance to secure venues and sponsorships.

Finding and Securing Venues for Fundraising Events

Summary: With the increasing closure of music venues, securing the right location for fundraising events has become more challenging. Anthony highlighted strategies for identifying and negotiating event spaces.

Key Learnings:

Explore alternative venues, including smaller independent spaces, which may offer better terms.
Build long-term relationships with venue owners to establish partnerships and negotiate favorable deals.
Book venues well in advance to ensure access to high-demand locations.

Using Digital Tools to Boost Fundraising Success

Summary: Help Musicians recently introduced platforms like Givergy to streamline fundraising, from ticketing to silent auctions. Anthony explained how technology has enhanced donor contributions.

Key Learnings:

Utilize online platforms to collect pre-event donations and engage attendees before, during, and after events.
Extend silent auctions beyond event day to increase participation and revenue.
Ensure fundraising technology is user-friendly, especially for older donors who may need additional guidance.

Givergy Tip: You can now fundraise for free with Givergy so if you’re thinking of trialling online fundraising tools to boost your next event, now is the time!

Engaging Younger Donors for Long-Term Growth

Summary: With an aging donor base, charities must find ways to connect with younger supporters.

Key Learnings:

Leverage digital channels like Instagram and TikTok to connect with younger audiences.
Develop events featuring diverse music genres to attract younger supporters.
Offer flexible and accessible donation options, such as crowdfunding and subscription-based giving models.

Givergy Tip: Check out our podcast on influencer fundraising for an inside look at how a US based non-profit is meaningfully partnering with influencers to drive impact.

The Long-Term Future of Fundraising Events

Summary: Maintaining flagship events while innovating to ensure long-term sustainability is both doable and necessary for building connection to your community.

Key Learnings:

Keep legacy events fresh by evolving formats and incorporating new entertainment elements.
Establish recurring annual events with growing audiences to build long-term engagement.
Monitor donor behaviour trends and adjust fundraising strategies accordingly to stay relevant.

Take Action

Want to learn more about how you can raise more at your next event fundraising?

🎧 Listen to the full podcast to hear Anthony’s expert insights.

🚀 Get started with our fundraising services and take your charity’s events to the next level.

7 Ideas for Raising More in 2025

Posted on January 24, 2025August 29, 2025 by Jordan Morris

As we enter 2025, nonprofits are navigating a complex economic landscape, where every small gain counts. With funding challenges ahead, organizations are focusing on innovative strategies to maximize their impact. To help you achieve that extra 1%, we’ve compiled a list of 7 actionable fundraising ideas designed to boost your fundraising efforts—and show how Givergy’s tools can turn ideas into reality.

Harness the Power of Online Prize Draws and 50:50’s

Prize draws and 50:50 campaigns are reliable and low-effort ways to engage supporters. With Givergy’s platform, you can easily set up and manage these campaigns, allowing participants to win exciting prizes while raising funds. The flexibility of 50:50 campaigns—where the prize comes from ticket sales—makes them an appealing option for nonprofits of all sizes.

Example Idea: Host a monthly 50:50 draw to keep your community engaged year-round. Add variety by featuring surprise grand prizes or themed draws to celebrate seasonal events. Being agile in this uncertain economy is vital and online campaigns allow you to do just that.

Try Experience-Driven Auctions

Experiences have become a cornerstone of successful fundraising. From luxury getaways to exclusive backstage passes, experience-based auction items capture the imagination, especially if they’re handpicked to suit your donors’ interests. With time and money often tight, it’s important to utilise the resources in the sector that can help you find the right items.

Spotlight Items:

Monaco Grand Prix Weekend: The ultimate bucket-list experience for racing fans.
Napa Valley Culinary Tour: A wine and food lover’s paradise.
Van Gogh-Inspired France Trip: Explore the inspiration behind one of history’s greatest artists.

Tip: Offer “buy now” pricing alongside traditional bidding to appeal to donors who want to secure their dream experience instantly.

Leverage Social Media For Online Campaigns

Social media remains one of the most effective tools for spreading the word about your campaign. Encourage supporters to share amongst their networks helps expand your reach. Think about opening up your silent auction or raffle a few weeks before your main event to build excitement!

How Givergy Helps: With embeddable donation links and mobile-friendly platforms, Givergy makes it simple for your supporters to amplify your mission on social media.

Fundraising Case Study Advice:

“Having an online platform for the silent auction is a massive support tool for driving engagement. We pushed the link out to the auction prior to the event and that helped drive interest. With a growing number of supporters, the switch to a digital platform helped make the administration manageable.” – Highland

Focus on Storytelling with Video Content

Video continues to dominate as the most engaging form of content online. Use it to tell your organization’s story, showcase past successes, and highlight upcoming campaigns. Embed videos directly on your Givergy fundraising pages to increase shareability and engagement.

Stats to Note: Charity Digital have highlighted 86% of marketers say video content increases traffic.

Example: Create a short video highlighting the impact of your work—perhaps featuring testimonials from beneficiaries or behind-the-scenes clips from past events. Pair this with your auction or raffle to draw in new supporters.

Explore Themed Fundraising Campaigns

Another great fundraising idea for 2025 is to give your campaigns a creative twist by centering them around fun themes. From 1920s glamour to outdoor adventure, themed events inspire excitement and help you stand out. Over time the theme also adds a level of identity to your event that supporters can attach to. Think big and leave no stone unturned incorporating the theme into every aspect of the night. Using customizable event displays and leaderboards can ensure that continuity from theme, to event, to fundraising.

An idea we loved: Into the Wild, POGO’s PJ Party

Leverage Data for Personalized Campaigns

Personalized donor outreach can significantly improve engagement and conversion rates. Use donor data to tailor your messaging and segment your audience. Givergy’s platform allows you to track donor behaviour and preferences, enabling you to create campaigns that truly resonate.

Lock In and Maximize the Potential of Corporate Partnerships

Collaborating with businesses can unlock valuable resources and expand your donor base. Offer sponsorship opportunities for events or auctions, providing businesses with visibility and a chance to align with your mission. Building connections with local suppliers can also strengthen community. It can be overwhelming knowing where to begin when reaching out to sponsors but in our recent podcast episode with Fight For Charity’s Daniel Strang, he clearly explained how he grew his fundraiser from a handful of sponsors to over 70 in just 5 years! It certainly takes perseverance – but it is possible!

[Listen Now Podcast Link]

Start Implementing Your Ideas!

With the right strategies and tools, 2025 can be a year of opportunity despite the uncertainty. Whether you want to try online fundraising campaigns for the first time, or are a seasoned pro, at Givergy we can help you bring your fundraising ideas to life. Our fundraising experts love chatting about what they do so don’t hesitate to reach out – even if it’s just to ask a question!

Chat Today

6 Powerful Features to Boost Engagement at Your Next Fundraising Auction

Posted on September 2, 2024September 20, 2025 by Jordan Morris

Fundraising auctions are tried, tested, and loved when it comes to non-profits raising more funds. Donors generally know what to expect from a charity auction, but for the fundraiser, creating excitement and engagement is key to driving bids and maximizing the auction’s potential. Simply put, it’s essential that the auction does not feel stale. Your donors will attend numerous fundraisers, so guarding against their giving fatigue is vital. In 2024, with all the technology that is readily available, it’s possible to find a fundraising platform with features that elevate the auction experience, boost participation, and ensure your bidders have a memorable time.

At Givergy, we like to think we’re experts in fundraising auctions, having facilitated over 1,200 so far this year (that’s over 5 successful auctions every single day) and helped raise over $85 million through our auctions alone! Below, we’ve listed 6 powerful features all fundraisers should look out for when choosing their auction platform. From increasing shareability to comprehensive reporting on every facet of your campaign, these features are must-haves for your next fundraising auction!

Video Embedding: Showcase What’s at Stake

One of the key advantages of online auctions is the ease with which they can be shared digitally across multiple platforms to reach varying audiences. However, breaking through online noise can be difficult. Adding video embedding to your auction pages creates a more immersive experience for your bidders and potential donors. Instead of just a static image and description, you can showcase auction items with videos that bring them to life. Whether it’s a video of a once-in-a-lifetime experience, a behind-the-scenes tour of a luxury item, or a heartfelt message from the beneficiaries of the funds raised, video embedding can elevate the emotional connection of your audience even when it’s just being shared online. Across social media, the short video reigns supreme, and being able to easily incorporate them within your auction is one sure-fire way to increase the shareability of your auction.

Why Video Works: Video content is 1,200% more likely to be shared than text and links combined. By understanding this and leveraging it for your auction, you can amplify engagement and storytelling.

Turn Losing Bids into Donations: Keep the Generosity Flowing

One of the most common auction pitfalls is losing bidders walking away empty-handed when they still want to donate. As a fundraiser, your job is to try and capture every penny possible for your organization. With a ‘Turn Losing Bids into Donations’ feature, fundraisers can rest easy knowing that losing bidders are not lost. This handy tool allows you to offer losing bidders the opportunity to donate their losing bid directly to your cause. These individuals were already willing to contribute financially, so why not encourage their continued generosity?

Impact: This simple option provides a soft ask that can significantly increase donations, even if their bid didn’t win the item. It ensures that no bidder leaves without the chance to contribute to your cause.

Reporting Hub: Real-Time Insights for Smarter Decisions

Having access to the right data in the modern world is essential for growth. Data drives success, and with a robust fundraising reporting hub, auction organizers have access to live insights that help optimize performance on the go. A comprehensive reporting hub allows the fundraiser to track bidding trends, monitor participation, and assess which items are generating the most excitement.

Benefits of Real-Time Data: With this information at your fingertips, you can make data-backed decisions during your auctions to maximize outcomes. For example, you can record levels of engagement across the room and visualize which tables are not bidding. Receiving this information in real-time supports the Auctioneer or Fundraising Host to direct their attention to the tables and donors that need encouraging. After the event, a comprehensive reporting hub remains home to all the valuable information you need for planning future auctions, ensuring each is better than the last!

Sealed Bidding: Add a Touch of Mystery

Sealed Bidding is an incredibly important feature for fundraisers wanting to build excitement during their auction. This feature involves only showing the number of bids placed on an item, as opposed to the highest bid. Throughout the evening, your platform will display the number of bids received on an item, but guests won’t be aware of who the highest bidder is. When a guest sees a lot of interest in an item they have also bid on, it encourages them to ‘up’ their bid, which they can do as many times as they want!

Sealed bidding is particularly powerful when you have access to several of the same auction item (which is always the case when you include items from Givergy). Through a fully transparent and ethical process, we’re able to easily sell the ‘same’ item to, for example, the top three bidders at the end of the event, meaning that your charity profit is instantly tripled.

Psychological Advantage: This adds an element of suspense, encouraging bidders to submit their maximum bids upfront and enhancing the competitive atmosphere. It’s a great way to create tension and anticipation, ensuring your auction ends on a high note. We’ve found that charity profit shoots up by up to 147% when clients choose sealed bidding as opposed to standard bidding, so the feature had to make this list!

Competitive Leaderboards: Drive Up the Bids

Another feature that is an absolute must for fundraisers wanting to elevate their auction is the incorporation of competitive leaderboards. Everyone loves a bit of competition, and a competitive leaderboard is a fun and engaging way to bring this energy into your auction. By displaying the top bidders in real-time, leaderboards create urgency and encourage a bidding war among participants who want to see their names at the top. Leaderboards also help tie the event together, providing donors with clear updates on how the efforts of the night are accumulating toward a grand total.

Key Tip: Emphasize competitiveness to your donors. Tapping into your bidders’ competitive spirit can dramatically increase the final prices of your auction items because no one wants to miss out on being the top contributor!

Maximum Bids & Automatic Bidding Increments: Convenience Meets Strategy

The final feature you should look out for when choosing your auction platform is maximum bids and automatic bidding increments, because let’s face it: not every bidder can monitor the auction 24/7. That’s where the maximum bid and automatic bidding increment features excel. With maximum bids, participants can set their highest bid amount in advance, allowing the system to bid on their behalf in small increments until their limit is reached. On the other hand, fundraisers can set automatic bidding increments to maintain the momentum of the auction and continue pushing bids up.

Why It Works: This ensures bidders stay in the game even if they can’t actively follow the auction. It keeps the bidding competitive while offering convenience, ensuring no bidder misses out due to time constraints.

Conclusion

Your next auction has the potential to be your best yet. By finding and then incorporating these powerful features, you’ll create an engaging, competitive, and rewarding experience for your bidders. Video embedding, turning losing bids into donations, and dynamic leaderboards are just some of the tools you can use to ensure excitement and maximize your fundraising results.

Ready to Transform Your Next Auction?
Explore how these features and more can elevate your auction today! Contact us to learn how we can help you create a winning auction experience that stands out, drives results, and leaves your bidders coming back for more.

Empowering Communities in Election Years: Top 10 Engagement Strategies

Posted on July 2, 2024August 29, 2025 by guest writer

During 2024, experts predict unprecedented voter turnout globally, making it a pivotal year in
electoral history. With well over a billion people expected to participate in national elections,
the potential for significant change looms large. For non-profit organizations, this heightened
political activity brings both challenges and opportunities. With millions of people actively
engaged in political discourse and civic participation during election years, non-profits often
find themselves navigating a landscape influenced by shifting priorities, changing
regulations, and evolving community sentiments.

Research shows voter turnout tends to increase during national election years, with a notable
surge in civic engagement across various demographic groups. For example, in the United
States, voter turnout in presidential elections typically exceeds that of midterm elections, with
millions more individuals casting their ballots.

This heightened political engagement presents non-profits with the opportunity to amplify
their advocacy efforts, raise awareness about social issues, and mobilize support for their
causes.

However, it also poses challenges such as increased competition for funding, potential
changes in government policies impacting their operations, and the need to navigate sensitive
political dynamics within their supporter base. Despite these challenges, election years offer
non-profits a unique platform to engage with their communities, leverage public discourse for
social change, and drive meaningful impact through strategic initiatives and collaborations.

Here are the top 10 engagement strategies non-profits must consider to empower
communities in election years:

1. Adapting to New Leadership in Election Years

Establish Communication Channels: Non-profit organizations can engage with incoming
officials by establishing effective communication channels. This includes reaching out to
newly elected officials to introduce the organization’s mission and priorities, scheduling
meetings to discuss key issues, and providing relevant information and resources. The key to
success is ensuring communications with an open and respectful tone.

Conduct Policy Analysis: Non-profits should conduct thorough policy analysis to
understand the evolving priorities and agendas of incoming officials. This involves
monitoring policy statements, reviewing legislative proposals, and identifying areas of
alignment with the organization’s mission and advocacy goals.

Collaborate and Build Alliances: Non-profit organizations can adapt their advocacy
strategies by collaborating with other stakeholders and building alliances to amplify their
voices and influence policy outcomes. This includes forming coalitions with like-minded
organizations, engaging with community groups, and partnering with academic institutions or
research organizations to support evidence-based advocacy.

2. Navigating Shifting Social Issues for Non-Profits

Regular Needs Assessments: Conduct regular assessments to understand the changing
dynamics and priorities within the community. This can involve surveys, focus groups,
interviews, and data analysis to gather insights into emerging issues, challenges, and needs.

Stakeholder Engagement: Engage stakeholders, including community members, partners,
funders, and policymakers, in meaningful dialogue and collaboration. Actively seek
feedback, input, and insights from diverse stakeholders to ensure that organizational
initiatives are responsive to community needs and priorities.

Flexibility and Adaptability: Maintain flexibility and adaptability in organizational
strategies, programs, and operations to respond effectively to emerging issues and changing
community needs. Non-profits should be prepared to pivot, innovate, and adjust their
approaches based on shifting circumstances and evolving priorities.

3. Addressing Issue Fatigue Among Constituents

Acknowledge the risk of issue fatigue among constituents amidst constant political discourse.
Mitigate this by diversifying communication channels, maintaining relevance, and framing
messaging in innovative ways to sustain engagement.

4. Embracing Mission Resilience During Elections

Remind stakeholders that the core mission of the non-profit remains unwavering, irrespective
of electoral outcomes. Emphasize the enduring commitment to community support and the
organization’s vital role in driving positive change.

5. Strengthening Community Engagement in Election Years

Community Forums or Town Halls: Organize regular community forums or town hall
meetings to provide a space for open and respectful dialogue, discussion, and feedback
exchange between the organization and community members.

Online Engagement Platforms: Establish online engagement platforms such as social media
channels, community forums, or virtual discussion groups to facilitate ongoing
communication and interaction with community members.

Community Advisory Boards or Committees: Create community advisory boards or
committees composed of diverse stakeholders, including community members, leaders,
volunteers, and representatives from partner organizations. These advisory groups can serve
as forums for collaborative decision-making, strategic planning, and program development.

6. Building Strategic Partnerships for Greater Impact

Forge alliances with like-minded organizations, government agencies, and community
leaders to amplify impact and leverage resources effectively. Collaborative efforts can yield
greater influence and facilitate broader systemic change.

7. Promoting Civic Education for Voter Awareness

Empower constituents with the knowledge and skills to participate meaningfully in civic
processes. Offer educational programs, workshops, and resources to enhance civic literacy
and promote informed decision-making.

8. Leveraging Technology for Non-Profit Outreach

Harness the power of digital platforms and technology to expand outreach, facilitate
engagement, and mobilize support. Utilize social media, online forums, and digital
campaigns to connect with diverse audiences and amplify advocacy efforts.

9. Celebrating Community Resilience and Innovation

Highlight stories of resilience, innovation, and community spirit to inspire hope and
solidarity. Showcase the collective strength and resilience of the community in overcoming
challenges and driving positive change.

10. Staying Agile and Responsive to Political Dynamics

Remain agile and adaptive in response to evolving political dynamics and community needs.
Continuously evaluate and adjust strategies to remain relevant, responsive, and impactful
amidst uncertainty and change.

Conclusion

As we anticipate the monumental global voter turnout projected for 2024, non-profit organizations must prepare to navigate the challenges and seize the opportunities presented by heightened political activity. With over a billion people expected to participate in national elections, the potential for significant change is immense. However, amidst this uncertainty, the mission of non-profits to support their communities remains steadfast.

To ensure success within the local community during an election year, non-profits must embrace strategic engagement strategies that empower communities and drive positive change. By anticipating the possibility of new decision-makers taking office, adapting advocacy strategies to align with evolving priorities, and engaging with incoming officials, non-profits can effectively navigate the shifting political landscape.

Additionally, non-profits must remain attuned to emerging social issues and evolving community needs, proactively addressing challenges and aligning organizational initiatives accordingly. By conducting regular needs assessments, engaging stakeholders, and maintaining flexibility and adaptability, non-profits can stay responsive and relevant in addressing pressing concerns.

Furthermore, non-profits can strengthen community engagement by fostering inclusive dialogue, building strategic partnerships, promoting civic education, and leveraging technology. By celebrating community resilience, staying agile and responsive, and embracing mission resilience, non-profits can navigate the complexities of an election year and continue driving meaningful impact in their communities.

Next Steps:

1. Establish Communication Channels with Incoming Officials: Reach out to newly
elected officials to introduce the organization’s mission and priorities, schedule
meetings, and provide relevant information.

2. Conduct Policy Analysis: Monitor policy statements and legislative proposals to
understand evolving priorities and identify areas of alignment for advocacy efforts.

3. Foster Inclusive Community Engagement: Organize community forums, leverage
online engagement platforms, and create advisory boards to facilitate dialogue and
collaboration with community members.

About Givergy

In essence, Givergy helps to empower non-profits to raise more, engage donors
and amplify the impact of their charitable initiatives through a suite of seamless
fundraising tools and consultative advice.

Whether you are fundraising to draw attention to a hot-button topic or running
your annual summer fate, Givergy has all the tools and advice needed to ensure
your next campaign, or in-person event, is a roaring success.

To find out more please don’t hesitate to contact one of our expert team.

About Our Guest Writer: Javed S. Khan

For the past two decades, Javed has been involved with various organizations, ranging from
the Chamber of Commerce to numerous sports organizations. For the last decade, he has
played an integral role in shaping the Aurora Sports Hall of Fame, initially as a Director and
recently as the President & Chair.

Throughout his journey, Javed has celebrated victories and learned from mistakes, garnering
invaluable insights into effectively managing successful nonprofit organizations. One of the
most important lessons he has learned is the need to adapt to evolving community landscapes
to ensure continued relevance and success.

In addition to his contributions to the Aurora Sports Hall of Fame, Javed is a highly-regarded
international speaker who captivates audiences at conferences and seminars worldwide. As a
Senior Marketing Executive, he collaborates with business leaders to develop impactful
marketing strategies that resonate with audiences and drive long-term success in terms of
both awareness and sales.

Data Sources:

Research Briefing on Voter Turnout: Read More

Pew Research on Voter Turnout: Read More

Elections Canada Content: Read More

CBC News on Voter Turnout: Read More

Fundraising Events: Why Technology is Just as Important as the Donors

Posted on February 29, 2024August 29, 2025 by Chloe Colquitt

Fundraising events have long been a popular way for charities and nonprofits to raise funds for their cause. This is one of the reasons that 40% of causes choose to use technology to boost their ability to raise more.

While donors play a crucial role in the success of fundraising events, technology has emerged as an equally important component, which is why we’re so focused on providing the best digital fundraising platform here at Givergy. From easily collecting donations and creating campaign reports to showcasing engaging auction leaderboards, the reality is that the solutions you select are just as important as the guests at an event. This blog post explores the significance of technology in fundraising events and highlights why it is just as critical as the donors themselves.

What Is Fundraising Technology?

Fundraising technology refers to various digital tools and platforms that can be used to enhance money-making efforts. These technologies encompass a wide range of solutions designed to streamline fundraising processes, engage donors and maximise donations. From online donation platforms to social media marketing tools, technology has transformed the way nonprofits raise funds and interact with their supporters.

One key aspect of fundraising technology is its ability to facilitate online fundraising campaigns. Nonprofits and charities can leverage online platforms to create fundraising pages, accept donations securely and promote their cause to a broader audience. Additionally, technology enables organisations to track donor activity, analyse fundraising data and tailor their communications to engage supporters effectively.

Technology has also played a significant role in expanding the reach of fundraising events. Virtual fundraising has become increasingly popular in recent years as a way to keep events running during uncertain times.These virtual events enable nonprofits to connect with donors worldwide and raise funds efficiently, regardless of geographical constraints.

Overall, technology is not just a nice to have item in 2024, but an essential tool that donors expect to be greeted with.

What Are the Benefits of Fundraising Technology?

Now that you know what fundraising technology is, let us tell you why it’s so amazing! By using technology during campaigns, any organisation can benefit from the following:

Enhanced Outreach

In today’s digital era, technology has revolutionised the way organisations connect with potential donors. Through various online platforms such as social media, websites, and email newsletters, companies can reach out to a wider audience and raise awareness about their fundraising events. Technology enables organisations to create visually appealing and engaging content that captures the attention of potential donors, increasing the likelihood of their participation. An example of this is via the interactive fundraising sites we offer that can be fully customised for each event.

Streamlining the Registration and Ticketing Process

With the help of technology, nonprofits and charities can streamline the registration process for fundraising events. Online registration platforms allow donors to sign up conveniently and securely from the comfort of their own homes. This eliminates the need for paper-based forms and manual data entry, saving valuable time and resources for both the organisation and the donors. A seamless registration process ensures a high participation rate and enhances the overall event experience for attendees.

Ticketing also offers the option to bring in donations before a live event as well as allowing attendee data to be captured. This assists in not only the smooth running of the event but also the follow-up and analysis phases.

Increasing Donations

Technology has opened up new avenues for raising funds during fundraising events. Online donation platforms enable individuals to contribute easily and securely, even if they cannot attend the event physically. Additionally, technology has facilitated the use of mobile fundraising apps that allow donors to give instantly, simplifying the donation process and boosting contributions.

Connecting with Donors

Technology provides companies with tools to nurture relationships with donors beyond the fundraising event. Donor management software enables organisations to track donor activity, preferences and engagement levels. Technology also enables organisations to provide updates on the impact of the funds raised, fostering transparency and keeping donors engaged in the cause. An example of this is available in the form of our guest messaging solution.

Enhancing Event Experience

Technology can significantly enhance the overall event experience for both organisers and attendees. Apps and online platforms can be used to create interactive event schedules, mobile bidding for auctions, and live updates on fundraising goals and progress. This not only adds an element of excitement but also improves donor engagement and participation. Technology also enables real-time data collection and analysis, providing organisers with insights that can be utilised to make data-driven decisions to optimise future fundraising events.

How Can Givergy Support Fundraising Technology Needs?

In essence, fundraising technology encompasses a diverse set of digital tools and strategies that empower nonprofits to raise funds, engage donors and amplify the impact of their charitable initiatives. By harnessing the power of technology, organisations can optimise their fundraising efforts, build lasting relationships with donors and advance their missions effectively.

Not only can you benefit from our virtual features such as our live fundraising sites and online auctions, but we also offer technology to use at live events. To learn more about how we can facilitate online campaigns to ensure donors can donate in just a few clicks, please contact our team!