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Author: Ben Crook

Ben is at the forefront of every project in Givergy, listing and actioning constant improvements across the business. With over a decade of experience in the charity and events sector he brings a deep understanding of what the fundraising industry needs to operate effectively and efficiently.

Fundraising Inspiration From Tree Of Hope

Posted on by Ben Crook

Fundraising doesn’t always have to be a huge task. It is not always about big events, balls, fetes, fun days or extreme challenges its easy to get your supporters to start fundraising from the comfort of their own home with friends, family and neighbours getting involved too!

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Help Your Marathon Runners Meet Their Fundraising Goals

Posted on by Ben Crook

Marathon season is fast approaching and some of your runners might be a long way off from reaching their fundraising goals. It can be hard for first-time runners, as well as those serial runners who take part in events like Tough Mudder on an annual basis, to reach high targets from only asking friends and family for donations.

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3 Top Digital Marketing Tips For Nonprofits 

Posted on by Ben Crook

Last week we attended the highly anticipated B2B Marketing Expo held at ExCeL London! Its Europe’s biggest marketing event of its kind, attended by some of the worlds most renowned and established marketers. With over 700 exhibitors, 500 seminars and 200 interactive masterclasses from the likes of Google, LinkedIn, ITV, Fujitsu, Sage and many more, its safe to say it was an insightful couple of days!

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Step Up Your Social Media Strategy To Increase Donations

Posted on by Ben Crook

Being an internet user now means being a social networker, with 98% of digital consumers having social media accounts. Those people spend an average of 2 hours and 15 minutes per day scrolling through news feeds and using messaging applications, so it’s now more important than ever, that fundraisers are sharing the right content, at the right time. Having a solid strategy and using scheduling tools will help you make the most of your social media posts to increase support and donations! Here are some top tips to ensure your a success on social media:

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Online Fundraising Tips To Increase Donor Retention

Posted on by Ben Crook

According to the Association of Fundraising Professionals, the majority of people will give to a charity only once a year. However, if charities are able to increase their retention rates by even just 1%, this can result in a huge increase in donations. Online technology continues to develop and flourish, giving charities new ways to interact with donors and by following some best practice, you could increase retention rates and therefore raise more for your cause!

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Fundraisers Can Advertise For Free With Google

Posted on by Ben Crook

Google Ad Grants, is an initiative that gives $10,000 worth of advertising to non-profits, completely free (no strings attached) every month. When people search for non-profits or related keywords, the ad will appear first in the sponsored section in Google which increases awareness and donations.

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Fun Fundraising Ideas For St. Patrick’s Day

Posted on by Ben Crook

With St. Patrick’s Day just around the corner, those who celebrate will be looking forward to spending the holiday celebrating all things Irish! If you’re looking for a unique way to fundraise this year then take a look at some of the campaigns that have captivated people over the years. With the luck of the Irish on your side, your campaign could go viral!

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4 Reasons Why GDPR Is Going To Benefit The Third Sector

Posted on by Ben Crook

Data is a highly valuable commodity in our industry: it paints a clear picture of who your donors are, enabling you to maintain the relationship. Investing time to understand and nurture this data, not just collate it, can help you get closer to your donors and may have a dramatic impact on funds raised.

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5 Easy Tips To Ensure Your Next Charity Food Drive Is A Huge Success

Posted on by Ben Crook

Unfortunately, the current statistics are shocking, with 1.3 billion tonnes of food wasted every year, and an increasing number of people relying on food banks to survive. Bridging the gap between food wastage and hunger has never been so important.

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10 Steps To Raise More At Your Next Fundraising Event

Posted on by Ben Crook

You’ve found the perfect venue, booked the entertainment, and all the logistics are falling into place, so now all you need to do is focus on how to make the most of the evening and ensure you raise as much as possible.

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